The future belongs to agencies that inject diversity of thought into their people, instead of imposing ‘their culture’, writes the former M&C Saatchi creative director.
(TrendHunter.com) Troll’s Peak Cabin is a unique and functional space located in Norway’s Sunndal region. Designed by Oslo based Rever & Drage Architects, this unique cabin uses traditional…
(TrendHunter.com) This prefab dwelling only took five hours to put up. Produced by Barchitects over a four month period in Madrid, Casa Montana is a family home located in the Asturias area of Spain. The 1076 square…
-ColensoBBDO helped create “the world first solar-powered permanent bridge lighting fixture” for Vector Lights.
-Koch Industries is attempting to rebrand with a series of Super Bowl and Olympics ads designed to remind viewers that the company goes beyond its founders’ political activities. (And they have their own creative agency.)
-It’s Jeff Bezos’s world now. We just live in it.
-One British politician came up with a solution to the digital media duopoly: create his own Facebook! “Matt Hancock would like to access your camera.”
-In more U.K. news, property site Zoopla apologized for very generously using the phrase “me too” in a recent campaign on the London underground.
-New York “marketing and intelligence agency” BLKBOX hired former AB InBev CFO Brent Dial in that role and Brandon Weaver as managing director of brand experience.
-Comedy director Kevin Smith (no, not that one) signed with STORY for U.S. commercial representation.
-Serviceplan China chief creative officer Kathrin Guethoff was promoted to a position on the network’s creative board.
-Long Island agency ECG will lead 2018 creative strategy and digital marketing campaigns for KISS Products.
All that Twitters is not gold: That’s the takeaway from a recent blockbuster New York Times report that revealed that celebrities often buy fake followers to boost their Twitter profiles. Actor John Leguizamo, business icon Michael Dell and film critic Richard Roeper were all caught buying fake followers. A firm called Devumo will sell anyone…
It’s still advertising’s biggest night. But Super Bowl advertising certainly has its critics among the industry’s top creatives. Some believe the obsession with the Super Bowl cements the idea that creative on the game has to be better than creative made for all the other days of the year–a double standard that doesn’t make a…
Are you ready for E*Trade’s Super Bowl spot? The brand released a short teaser today revealing a little hint of what viewers can expect on game day and it’s definitely a surprise. Earlier, the brand announced it would feature a squad of silver-haired cheerleaders in the spot, addressing the topic of the importance of saving…
While advertisers are gearing up for Super Bowl LII with Twitter’s #BrandBowl on their minds, the social network has some features in store for fans, as well. Twitter and the National Football League teamed up on special Super Bowl emojis for the game itself and the two participating teams–the New England Patriots and Philadelphia Eagles–triggered…
Cindy Crawford isn’t the only famous face returning to Pepsi for the Super Bowl. Pepsi is using its 30-second Super Bowl spot to travel back in time and highlight different pop culture moments that Pepsi was a part of, which means Michael Jackson, Britney Spears, Jeff Gordon and even the Back to the Future DeLorean…
Unilever has grown its brand and marketing investment against a backdrop of major overall cost savings, chief financial officer Graeme Pitkethly has said.
The social media giant has some tips for brands looking to make the most of the platform’s biggest day of the year.
The quantity of apps removed in 2017 represent a 70% increase over the amount in 2016.
Super Bowl advertising is often about going big, and Bud Light does so literally with its latest “Dilly Dilly” spot, a 60-second ad that broke online Thursday and will air in the second quarter of Sunday’s Super Bowl LII on NBC. The new spot picks up where the last one, “Ye Olde Pep Talk,” left…
Coca-Cola has long made a name for itself based on its inclusive messaging in its advertising. Think back to the iconic “Hilltop” ad, or the brand’s 2014 “It’s Beautiful” Big Game spot, set to “America the Beautiful.” Now, the brand is back with another message of diversity and inclusion in its 12th consecutive Super Bowl…
Vehicle accessories brand WeatherTech’s fifth consecutive Super Bowl ad plays on a familiar theme: American products made by American workers in American facilities. As founder and CEO David MacNeil put it to Adweek on Wednesday: “Our spot this year doesn’t have dogs, no models, no stunts, no jokes; we don’t even have voiceover.” What the…
In a now very digital society, marketers have adapted to reach consumers where they are–on their phones, tablets, computers and any number of devices with internet access. While a mastery of online marketing is absolutely essential to brand success, providing an engaging offline experience is becoming increasingly important, particularly for those who operate in the…
Sprint unveiled its full 60-second Super Bowl LII ad today, set to air in the first quarter of the game. While the ad mirrors last year’s Sprint commercial in ridiculing its biggest competitor, Verizon, its tactics have apparently evolved. The Super Bowl spot, “Do the math and switch to Sprint,” (the second Big Game commercial…
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