Hasta La Creative!

“Sometimes, I worry whether he still looks at me as a woman rather than just our child’s mother”. Many mothers with young children may have this vague concern from time to time. This movie is dedicated to all women who need that reassurance. *Especially in Japan, the ratio of divorce at 2-3 years after the 1st child’s birth has been increasing and has became a serious problem. When new parents are able to go out without their baby for the first time, it’s a great opportunity for renewing the wedding vows. It’s an occasion for the new father to say thank you and, state new vows to his wife. Tell your wife that you are still in love with her, even after she became your child’s mom. And, it could be a key to a long-lasting relationship. So please let us know… if you are #StillinLove “romantically” with your wife!

When you glue something (back) together, you’re giving it a second chance. #LongCopyNotDead

PROBLEM: When someone breaks a piece of pottery they love, they will try to repair it rather than throw it away. Kintsugi is the traditional Japanese craft of restoring broken pottery with metal. Rather than repairing the damages with an adhesive, it embellishes the crack with metal, treasuring the history of that damaged pottery. But the wonderful philosophy of Kintsugi
has not passed onto modern-day people who prefer to buy a replacement when something breaks.

IDEA: Used for a theme appealing to modern-day people, new life has been breathed into this traditional Japanese craft. Representing historically-feuding neighboring countries,two dishes have been combined with Kintsugi with the cracks resembling the national border. We cannot forget cultural differences or things that happened in the past, but we appealed for mutual understanding through Kintsugi by producing a new harmonious shape in a single dish.

EXECUTION: Their special dishes are promoted via exhibitions and posters as well as images, so they got the opportunity to come into contact with mote people than usual exhibitions. By seeing the real thing with their own eyes (beautifully harmonious dish divided by a crack embellished with metal),one can understand Kintsugi’s philosophy of treasuring history.

PROBLEM: When someone breaks a piece of pottery they love, they will try to repair it rather than throw it away. Kintsugi is the traditional Japanese craft of restoring broken pottery with metal. Rather than repairing the damages with an adhesive, it embellishes the crack with metal, treasuring the history of that damaged pottery. But the wonderful philosophy of Kintsugi
has not passed onto modern-day people who prefer to buy a replacement when something breaks.

IDEA: Used for a theme appealing to modern-day people, new life has been breathed into this traditional Japanese craft. Representing historically-feuding neighboring countries,two dishes have been combined with Kintsugi with the cracks resembling the national border. We cannot forget cultural differences or things that happened in the past, but we appealed for mutual understanding through Kintsugi by producing a new harmonious shape in a single dish.

EXECUTION: Their special dishes are promoted via exhibitions and posters as well as images, so they got the opportunity to come into contact with mote people than usual exhibitions. By seeing the real thing with their own eyes (beautifully harmonious dish divided by a crack embellished with metal),one can understand Kintsugi’s philosophy of treasuring history.