Hasta La Creative!

Sir Richard Branson has reversed Virgin Trains’ decision to stop stocking the Daily Mail on its services – a decision he said that he was not involved with or aware of until last week’s media reports.

Beefeater Gin, the Pernod Ricard brand, is creating a “gin garden” with botanical plants and hanging vines.

Design changes alone will not be enough to save The Guardian, writes Steve Goodman, managing director of print trading at Group M UK.

We need anonymous, independently gathered, figures that give us a true picture of diversity, writes Grey London’s chief executive.

The British Army has introduced a subtle evolution of its positioning in its latest recruitment campaign, which launched at the weekend.

The beleaguered sector may be getting its mojo back through new revenue models, consolidation and the advent of GDPR, writes Emma Dibben, head of print brands and media owner engagement at MEC UK.

You don’t know how you got here, but you’ve come too far now, and the bridge will collapse if you try to turn back. The resulting work is too often dull, meaningless or both.

PrettyGreen’s Jo Hudson finds the rise of year-round micro goals is the perfect antidote to the usual talk around the day that PRs dubbed Blue Monday.

The FCC’s recent vote to eliminate net neutrality stands to impact some of the country’s most enterprising innovators. It’s a shortsighted action likely to result in unintended consequences for many individuals and businesses. One industry certain to feel the effects is online marketing. Consider specifically influencer marketing, a field comprised mainly of small businesses which…

Sound is a powerful tool that can trigger specific memories or emotions. It’s a staple for marketers who have used jingles (think, “I’m a Toys R Us Kid”) to connect emotionally with consumers, whether on TV or radio. But as technology like Amazon’s Echo or the Google Home Assistant become more embedded in our daily…