Last week, Mark Zuckerberg announced a massive shift in what Facebook’s 2 billion users will see on their news feeds: fewer posts from businesses and media companies, and more from friends and family. It’s a change that Zuckerberg says is a direct result of community feedback that “public content–posts from businesses, brands, and media–is crowding…
Against the backdrop of the world’s looming environmental disaster, as well as the advent of self-driving cars, Volvo has unleashed a bleak yet grand new global commercial in which it sees a future where people no longer buy cars–but subscribe to them instead. The 2:30 spot, by Swedish agency Forsman & Bodenfors, opens with an…
On Sept. 26, Saudi Arabia officially lifted its ban on female drivers. Set to take effect in June, it’s a historic ruling that underscores the crown prince’s commitment to reinvigorate the country’s economy with long-awaited liberal reforms. It will change the lives not only of women but of families, communities and economies–with minimal costs and…
Byron Sharp has hit back at research by Dunnhumby suggesting that “heavy buyers” are undervalued in marketing, decrying the findings as representing a strategic “dead-end”.
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She uncovered the latest trends for more than five decades, including 32 years at The New York Times, where she became the chief fashion writer.
In case you missed it, Wieden + Kennedy parted with partner and chief strategy officer Paul Colman this week. All the major trade pubs ran related stories last night or this morning.
The statement that W+K PR released to confirm the news is a very significant part of this story. We should be very clear that the agency did not discuss the reasons for Colman’s firing—and neither did any individual sources who spoke to us on the record.
“W+K does not tolerate harassment of any kind. If harassment or inappropriate conduct is reported, a timely investigation is conducted, and if a violation is found to have occurred, appropriate corrective action is taken.
We also do not comment on internal matters.”
But what was that comment about, if not internal matters? Compare it to the statement that IPG released after Joe Alexander left:
“In this case, as soon as IPG was made aware of these allegations, we made sure that the right action was taken. We continue to look into the manner in which this situation was handled.”
And this one from AKQA regarding former creative lead Duan Evans last November:
“Duan Evans resigned with immediate effect during a disciplinary process and while he was suspended from the business.”
The one thing these releases have in common is that they are somehow both specific and vague. W+K’s is unique in that it does not reference the individual in question, though it was provided to media outlets as part of a larger comment regarding his departure.
WPP, on the other hand, allowed Gustavo Martinez to release his own direct denial when news of the Erin Johnson lawsuit first broke nearly two years ago:
“I am aware of the allegations made against me by a J. Walter Thompson employee in a suit filed in New York Federal Court. I want to assure our clients and my colleagues that there is absolutely no truth to these outlandish allegations, and I am confident that this will be proven in court.”
The casual observer might conclude that agencies have grown a bit more cautious in the ways they respond to potentially controversial staffing stories. They have also become more direct in describing the policies they follow when addressing alleged HR complaints.
How can we talk about Babbel’s language courses in a different and surprising way? By creating a new TV commercial with the strongest impact ever, breaking with the past communication.
Literally. That’s how “Break through career” was born. A funny commercial to show how Babbel’s business English courses can raise your language knowledge, bringing your career to the higher level.
Home cleaning products haven’t typically found a place between all the beer ads and car commercials that tend to dominate the Super Bowl. But the category has found a home in the big game in recent years as odor eliminators and laundry detergents look to reach the increasing number of women who have been tuning in to the grudge match.
Laundry detergent Persil ProClean is returning to the Super Bowl in 2018 with a “playful” ad starring Peter Hermann, who will reprise his role as the “Professional.”
This is the third consecutive spot for the brand. Its ad in last year’s Super Bowl, “10 Dimensions,” was directed by Elizabeth Banks. ProClean made its Super Bowl debut in 2016 with a 15-second spot bragging about how a little-known brand topped every big rival in tests. Both spots starred Hermann.
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Until now, Stella Artois had been the only marketer to pre-release its full Super Bowl ad. On Thursday, 10 days before the game, it was joined by Groupon, Lexus, Pringles and Febreze.
Groupon, which was criticized for seeming to make fun of charity appeals in its last Super Bowl ad (“Tibet”), this time will not be misunderstood: Just watch what happens to the rich guy who doesn’t support local businesses in this ad starring Tiffany Haddish.
In media-about-media-about-media-about-media news, ABC’s “The View” has helpfully been posting a lengthy clip from its Tuesday show on its social channels (including Twitter, above, last night), in which former NBC “Today” co-host Ann Curry slams NBC’s “Megyn Kelly Today” host Megyn Kelly, calling something she did on her Monday show “not journalism.” Got that? Here, if you haven’t been keeping score at home, is the quick run-down:
In September, Kelly famously asked her guest Jane Fonda about her past plastic surgery, and Fonda immediately took offense (“We really want to talk about that now?”).
At Sundance over the weekend, in a sit-down with Variety, Fonda said of the incident, “It wasn’t like I was upset. I was stunned. It was so inappropriate. It showed that she’s not that good an interviewer.”
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Model Blaine Shackelford says “My face can be bold when you expect me to be weak” in a CoverGirl ad that takes a female-empowerment approach. The “Best Aunt Ever” (ahem) helps hype “all the latest birthday themes” available at Party City. And the Ad Council and RAINN (the Rape, Abuse & Incest National Network) present an unsettling PSA starring Grace Gummer and Joseph Sikorapart of a series of “#ThatsHarassment” spots directed by David Schwimmer (Creativity’s Alexandra Jardine has the backstory on the campaign here.)
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