Hasta La Creative!

Jurassic World is being turned into a live-touring show that features dinosaurs measuring up to 40-feet long.

More on Oprah: Winfrey told InStyle that she wouldn’t run for president, but that interview reportedly happened weeks before her Golden Globes speech got everyone wondering if she had big ambitions for 2020. So, who really knows? While we’re awaiting clarity, read this from Ad Age’s Simon Dumenco: He wonders why Vanity Fair made a video of Winfrey explaining the best way to clean up dog poop. Is it supposed to make her seem more relatable? More electable?

Mute this ad

There are some online ads you just can’t escape — they follow you around the internet, reminding you to buy that handbag/electric toothbrush/underwear you looked at once. Google is giving us all a little more control over that. As Ad Age’s George Slefo writes, Google’s Mute This Ad program already exists to let you block an ad on an individual device, but now it will also “allow users to keep ads from following them across all devices.” In a blog post, Google gives its own random example of an annoyingly persistent ad for a snow boot you don’t need anymore. So, “If you mute an ad for Snow Boot Co. on your smartphone, it will also be muted on your laptop,” it says. Good to know.

Continue reading at AdAge.com

Cadbury is using its purple newsagent to “give generosity back to the real people of Britain”.

What’s behind the over-communication, asks Phil Morley, director of employee engagement at creative communications agency MerchantCantos.

Google has rolled out an update that will let users mute “reminder” ads in apps and websites that partner with them.

Communications and communities together provide a formidable force for change, writes the head of Copa90.

Sara Gordon, brand and creative director at Bloom & Wild, and Campaign 2017 Digital Mavericks alumna, shares her lessons from the ladder.

A few years ago BuzzFeed Inc. posted a picture of a cocktail dress online and asked readers what colors they saw.

The photo triggered a raging debate about colors and racked up millions of views for the online publisher. But one question gnawed at BuzzFeed’s bosses: how the picture went viral in China. Chinese censors block the country’s web users from using Facebook — one of BuzzFeed’s preferred outlets.

Now BuzzFeed, the online media giant famous for its viral listicles and memes, will gain more insight into one of the world’s largest internet markets through a licensing deal with Beijing Bytedance Technology Co. Bytedance will distribute BuzzFeed’s content, including its popular Tasty food videos, to its millions of users, helping the U.S. publisher get around the Chinese firewall.

Continue reading at AdAge.com

For many marketers getting to work on a beer commercial for the Super Bowl is a dream come true. The budgets are boundless. The ideas are big. The sky is the limit. But, it’s a different world at the point of sale in the bars and liquor stores. Advertisers must navigate a confounding and constricting maze of laws and regulations and getting it wrong carries significant risks.

Due to new initiatives by the Alcohol and Tobacco Tax and Trade Bureau to forge partnerships with the states, this year’s Super Bowl might prove to be a risky one for run-ins with regulators, a time when the regulators’ senses are often already heightened because of the uptick in marketing and promotional activity.

Recently, the TTB joined forces with alcohol regulatory agencies in Illinois and Florida to ferret out “pay to play” schemes where manufacturers pay liquor stores and bars to stock their products. In fact, the TTB described a Miami sting as the “largest trade practice enforcement operation that TTB has initiated to date.” The TTB couched their overall effort as a drive to “secure a level playing field nationwide for law-abiding businesses.”

Continue reading at AdAge.com

The newspaper started looking into allegations against Lawrence G. Nassar, the former doctor for the national gymnastics team, in 2016. Now, The Star is credited for helping bring Dr. Nassar’s crime to light.