Boîte: New Speakeasy Memorializes an Old-School Journalist Haunt

Gibson & Luce, an underground cocktail bar, pays tribute to Life magazine and its editors.

Adidas: #ITSONYOU

Video of adidas Runners – #ITSONYOU

K-ROO: Eat Roo Too

To encourage Australians to include kangaroo meat in their diets, South Australia-based Macro Meats and Sydney-Based branding agency Tiny Hunter have released a new campaign called ‘Eat Roo Too’.

The campaign includes a flagship film which normalises kangaroo meat and highlights its deliciousness, versatility and ease of cooking.

But the best bit? it’s done with a good ‘ole dose of Aussie humour and tongue in cheek attitude. It perfectly captures and brings to life the brand’s target audience – the families who already have too much on their plate and simply want a delicious, healthy, and easy meal.

Video of EAT ROO TOO (extended version)

Hyundai Warms You Up for the Super Bowl With a Cute Ad About a Different Kind of Football

We still don’t know what Hyundai and Innocean USA are planning for their in-game Super Bowl spot on Sunday, following last year’s ambitious stunt. But they will start things off right by airing a fun pregame commercial centered around the world’s most inconvenient kids’ soccer game. The spot, directed by Dave Laden and Bryan Buckley…

Women, Minorities Are Still Underrepresented on the Boards of Social Media and Tech Companies

This year has been a busy one for outgoing American Express chairman and CEO Kenneth Chenault. He will join venture-capital firm General Catalyst Partners as sole chairman, was added to the board of directors at online hospitality marketplace Airbnb, and earlier this month, Facebook announced that he was joining the social giant’s board starting next…

Fox Forks Over $3 Billion for 'Thursday Night Football' Rights


Fox on Tuesday confirmed that it has supplanted CBS and NBC as the broadcast partner of the NFL’s “Thursday Night Football” package, inking a five-year deal sources say carries a hefty $3 billion price tag.

In picking up the rights to the second highest-rated program in primetime, Fox is on the hook to fork over some $600 million a year, or around $150 million more than CBS and NBC collectively paid out in each year of their joint contract with the league. And in a departure from the NFL’s unofficial policy of doling out short-term leases on the Thursday night games, Fox’s stewardship of the weeknight window will extend through 2022which is when the existing Sunday afternoon and Sunday night deals are set to expire.

Under terms of the new pact, Fox will air 11 “Thursday Night Football” games each season, a format that effectively replicates last season’s bifurcated broadcast package. The 11 Fox games will be simulcast on NFL Network and streamed by an as-yet unidentified digital player. (Facebook is said to have passed on the opportunity to bid on the streaming rights.)

Continue reading at AdAge.com

Watch: Yoga, Country Music, Chris Pratt Mix in Michelob Ultra's Second Super Bowl Ad


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Michelob Ultra, which backed last year’s Super Bowl ad with the “Cheers” theme, is going country this year. The brew on Wednesday released the follow-up an ad released earlier this week starring Chris Pratt. The sequel features a remake of the song “I Like Beer,” which was re-recorded by country music singer Jon Pardi.

The beer-swilling anthem, which was first recorded in 1975 by Tom T. Hall, is juxtaposed with workout scenes, from weight-lifting to yoga, featuring Pratt as well as pro golfer Brooks Koepka, surfer Kelly Slater and marathon runner Shalane Flanagan. The brand will run both spots as 30-second ads in Sunday’s game.

Continue reading at AdAge.com

Sprint Goes Full Duck Face in This Super Bowl Teaser


Sprint said Wednesday that it’s returning to the Super Bowl, and released two 15-second teasers to kick off its announcement.

The teleco carrier is working with Droga5, the same creative agency it worked with for last year’s Super Bowl commercial. The latest spot includes what seems to be an intelligent robot named Evelyn, who snaps pictures of croissants during brunch while posing with her best duck face when taking a selfie.

“Evelyn is learning,” the teaser says at the end of the video. “See what else she’s learned 02.04.18.”

Continue reading at AdAge.com

Bud Slips Clydesdales Into Super Bowl at the Last Minute


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Budweiser’s Clydesdales are going to be in the Super Bowl after allfor all of five seconds. The brew plans to run the so-called bumper ad in the second quarter to promote its “Clydesdales Cam,” which will show the horses in real-time on Bud’s Facebook page, according to a spokesman.

The move apparently represents a change in course. Anheuser-Busch InBev executives late last week said the Clydesdales would sit out the game on TV and only be featured online.

Continue reading at AdAge.com

Youth Referee Abuses Power in Innocean’s Pre-Game Spot for Hyundai Kona

In addition to a spot running during Super Bowl LII, Innocean also created an ad for Hyundai’s new Kona SUV running before the Big Game.

The spot centers around a youth soccer game which was somehow scheduled on Super Bowl Sunday. Anxious parents mull around as the game starts and are soon relieved to find the referee doing everything within his power to end the game prematurely, namely handing out red cards at the slightest provocation.

It’s a bit of a far-fetched premise (Who would actually schedule a youth soccer game to conflict with the Super Bowl?) but then verisimilitude is hardly a prerequisite for Super Bowl advertising. Perhaps more to the point, the execution drags a bit, particularly in the 60-second version. Still, it will likely endear the Kona brand to those juggling parental responsibilities with the desire to sit down and enjoy the game.

Credits:
Agency: INNOCEAN USA
Chief Creative Officer: Eric Springer
VP, Group Creative Director: Jeff Bossin
VP, Group Creative Director: Barney Goldberg
Associate Creative Director, Art: Jose Eslinger
Associate Creative Director, Copy: Carissa Levine
Copywriter: Chris Ribeiro
EP/Content Production: Nicolette Spencer
Content Producer: Kira Linton
VP, Creative Resources: Jill Pool

SVP Managing Director, Brand Management: Marisstella Marinkovic
Group Brand Director: Mike Braue
Brand Director: Bryan DiBiagio
Brand Manager: Megan Gordon
Director of Product Information: Brian Bittker
Product Information Specialist: Lawrence Chow

Senior VP, Head of Strategic Planning: Kimberly Bates
Planning Director: Tim Anderson
SVP HMA Media: Ben Gogley
Media Director: Sean Gilpin
Director Public Relations: Angela Zepeda
Public Relations Manager: David Thalberg
Director of Business Affairs: Ann Davis
Associate Director of Business Affairs: Lisa Nichols
Broadcast Traffic Supervisor: Theresa Artaserse
Broadcast Traffic Manager: Valerie Neibel
Content Manager: Rachel Werner
Sr. Project Manager: Jamie Fink

Production Company: Hungry Man
Director: Dave Laden
Director: Bryan Buckley
DP: Scott Henriksen
Executive Producers: Mino Jarjoura, Kevin Byrne, Dan Duffy, Caleb Dewart, Jacki Sextro
Producer: Josh Rothfeld
Production Manager: Chad “Frenchie” Alburtis
Casting Agent: Kathy Knowles

Edit House: Whitehouse Post
Editor: Heidi Black
Assistant Editor: Emma Platek
Director of New Business Development: Joni Williamson
Executive Producer: Joanna Manning
Producer: Annie Maldonado

Color Correction Studio: The Mill
Executive Color Producer: Thatcher Peterson
Color Producer: Liza Kerlin
Online Executive Producer: Anastasia von Rahl
Online Producer: Kris Drenzek
Online Production Coordinator: Alana Giordano
Online Production Coordinator: Michael Novo
Shoot Supervisor: Phil Crowe
Shoot Supervisor: Tom Graham
Lead Online Artist: Nick Taylor
Online Artist: Brad Scott
Online Artist: Jeff Langlois
Online Artist: Toby Brockhurst
Online Artist: Patrick Dirks

Mix/VO Record Studio: Lime Studios
Mix/VO Record Engineer: Zac Fisher
Mix/VO Record Assistant Engineer: Kevin McAlpine
Executive Producer: Susie Boyajan
Associate Producer: Kayla Phungglan

Sound Design Company: Lime Sound Design
Sound Designer: Michael Anastasi

Licensed Song: “Going the Distance”
Artist: Bill Conti
Writer: Bill Conti

Music Supervision: Massive Music

Minnesota Lottery: Ice Carousel

This winter spot for The Minnesota Lottery builds on the “I’MN” campaign, showcasing the spontaneous and sometimes outrageous moments worth opting in for.

Video of Minnesota Lottery I’MN Ice Carousel

Quebec city magic festival: The Mind Reading Billboard

Video of Quebec City Magic Festival – The Mind Reading Billboard

Urka: Kim Jong-Un

Urka Print Ad - Kim Jong-Un

We always wish our ears not listening when some people talk noisy nonsense. Basing on the same, our new campaign has been made with an objective of showcasing the power of soundproof windows. So, some people talk war. Just shut the window. All New Soundproof windows from urka.

Urka: Hitler

Urka Print Ad - Hitler

We always wish our ears not listening when some people talk noisy nonsense. Basing on the same, our new campaign has been made with an objective of showcasing the power of soundproof windows. So, some people talk war. Just shut the window. All New Soundproof windows from urka.

'Mudbound' Director Dee Rees Joins Anonymous, Stink Signs Rhys Thomas


Anonymous Content signs director Dee Rees for commercial representation in the U.S. and U.K. Her feature drama, “Mudbound,” has received four Academy Award nominations, including Best Adapted Screenplay, making her the first-ever African-American woman to be nominated for writing. Rees’ first feature, “Pariah,” premiered at Sundance in 2011 and her HBO film “Bessie,” about the life of singer Bessie Smith, won four Emmys. Her upcoming film projects include FilmNation’s “An Uncivil War,” which tells the story of feminist activists Gloria Steinem and Florynce “Flo” Kennedy’s efforts to get the Equal Rights Amendment ratified; and an adaptation of Joan Didion’s political thriller “The Last Thing He Wanted.”

Continue reading at AdAge.com

Venturing into New and Unproven Territory – Mark Childs, Chief Marketing Officer of Samsung Canada.

(TrendHunter.com) As Samsung Electronic Canada Inc.’s Chief Marketing Officer, Mark Childs leads the organization’s strategic brand and marketing initiatives, overseeing Brand Marketing Communications, Retail…

McCann, Mucinex Know You’re Not Really Sick on ‘#SuperSickMonday’

A lot of people are going to feel the need to call in sick on Monday morning, and not because of the particularly bad flu season.

Whether it’s due to a hangover, fatigue, or just because the goddamn Patriots won the Super Bowl again, a lot of Americans are going to want the Monday after the Super Bowl off from work. You know it, I know it, Reckitt Benckiser brand Mucinex and its agency of record McCann know it. So McCann New York/McCann Humancare worked up a spot slated to run after Super Bowl LII with a wink at the “#SuperSickMonday” phenomenon. It features the brand’s animated (and pretty gross) mucus character chiding viewers for faking it before ending with the line, “When you’re really sick, take Mucinex.”

The campaign was inspired by a recent survey by Mucinex and The Workforce Institute at Kronos Incorporated which found nearly 1 in 5 employees admitted they had previously missed work following the Big Game.

“We know that a late night watching the Big Game can make it hard to get up and go to work the next day,” Reckitt Benckiser equity lead, U.S. Health Brian Dolan said in a statement published in LBB. “As a brand that takes pride in helping fight sickness and avoid missed time at work, we decided to give a wink to this once-a-year cultural phenomenon, when people choose to take a personal day on their own terms.”

“We’ve had fun with this campaign, giving a lot of the power to consumers and influential personalities in sports and comedy to talk about what #SuperSickMonday means to them. The timing of our ad right after the game syncs up with the immediate nationwide feeling of post-game blues, latching on to that moment when you begin to rationalize calling out sick,” he added. “We think this approach will help us increase brand awareness at a time of year when lots of brands are advertising in a more traditional way. By giving people a laugh now, we hope they will turn to Mucinex when they’re actually sick.”

Credits: 

CREATIVE AGENCY: McCann New York/McCann Humancare
STRATEGY DIRECTOR: Jessica Yin / Experience Strategy Director?
STRATEGY DIRECTOR: Jessica Yin / Experience Strategy Director?
SENIOR PRODUCER: Alexis Mead
SENIOR ART DIRECTOR: Mikey Harmon
MUSIC PRODUCER: Dan Gross
GROUP STRATEGY DIRECTOR: Zulay Tomasiello
GROUP ACCOUNT DIRECTOR: John Danbeck
EXECUTIVE STRATEGY DIRECTOR: Erica Yahr
BUSINESS MANAGER: Madeline McCart
ACCOUNT SUPERVISOR: Lauren Galasso
ACCOUNT EXECUTIVE: Nick Hanlin , Katie Hildebrandt (assistant)
ACCOUNT DIRECTOR: Claire Hogan
CO-HEAD OF BROADCAST PRODUCTION: Danielle Korn
CHIEF PRODUCTION OFFICER: Nathy Aviram
CHIEF CREATIVE OFFICER: Tom Murphy & Sean Bryan
ASSOCIATE CREATIVE DIRECTOR: Adam Koehler

ANIMATION
PRODUCER: Scott Allen Thomas
CG PRODUCTION: Briana Franceschini (Lead)
ART DIRECTOR: Pedro Lavin
ANIMATION COMPANY: Psyop

INTERACTIVE / DIGITAL AGENCY
ASSOCIATE CREATIVE DIRECTOR: Adam Koehler

MUSIC AND SOUND
MUSIC PRODUCTION: CHROMA

MIX: Sonic Union/Engineer: Paul Weiss

PRODUCTION COMPANY
PRODUCTION COMPANY: Furlined, Inc.
EXECUTIVE PRODUCER: David Thorne

EDITORIAL & ONLINE: Cabin Edit – Graham Turner
DOP: Martin Ruhe
DIRECTOR: Speck Gordon

TALENT ACQUISITION
BRAND PARTNERSHIP: Kimberly Kress (Director Talent Partnerships)

Masculan: Long Pleasure

Masculan Print Ad - Long Pleasure

Use loading sign to demonstrate the long pleasure you get with our product.

Wendy’s Super Bowl Ad Makes an Epic Burn About McDonald’s

Wendy’s is urging consumers to “skip the hamburgers at the Frozen Arches” in a Super Bowl ad that will run during Sunday’s game. Wendy’s promo pulls copy directly off of McDonald’s website and tries to use it against the home of the Golden Arches. The ad starts with an image of McDonald’s logo and includes…

Betfair reviews advertising after chief marketer Devitt departs

Betfair is reviewing its advertising and chief marketer Jonathan Devitt has left the company.