Hasta La Creative!

A lot of people are going to feel the need to call in sick on Monday morning, and not because of the particularly bad flu season.

Whether it’s due to a hangover, fatigue, or just because the goddamn Patriots won the Super Bowl again, a lot of Americans are going to want the Monday after the Super Bowl off from work. You know it, I know it, Reckitt Benckiser brand Mucinex and its agency of record McCann know it. So McCann New York/McCann Humancare worked up a spot slated to run after Super Bowl LII with a wink at the “#SuperSickMonday” phenomenon. It features the brand’s animated (and pretty gross) mucus character chiding viewers for faking it before ending with the line, “When you’re really sick, take Mucinex.”

The campaign was inspired by a recent survey by Mucinex and The Workforce Institute at Kronos Incorporated which found nearly 1 in 5 employees admitted they had previously missed work following the Big Game.

“We know that a late night watching the Big Game can make it hard to get up and go to work the next day,” Reckitt Benckiser equity lead, U.S. Health Brian Dolan said in a statement published in LBB. “As a brand that takes pride in helping fight sickness and avoid missed time at work, we decided to give a wink to this once-a-year cultural phenomenon, when people choose to take a personal day on their own terms.”

“We’ve had fun with this campaign, giving a lot of the power to consumers and influential personalities in sports and comedy to talk about what #SuperSickMonday means to them. The timing of our ad right after the game syncs up with the immediate nationwide feeling of post-game blues, latching on to that moment when you begin to rationalize calling out sick,” he added. “We think this approach will help us increase brand awareness at a time of year when lots of brands are advertising in a more traditional way. By giving people a laugh now, we hope they will turn to Mucinex when they’re actually sick.”

Credits: 

CREATIVE AGENCY: McCann New York/McCann Humancare
STRATEGY DIRECTOR: Jessica Yin / Experience Strategy Director?
STRATEGY DIRECTOR: Jessica Yin / Experience Strategy Director?
SENIOR PRODUCER: Alexis Mead
SENIOR ART DIRECTOR: Mikey Harmon
MUSIC PRODUCER: Dan Gross
GROUP STRATEGY DIRECTOR: Zulay Tomasiello
GROUP ACCOUNT DIRECTOR: John Danbeck
EXECUTIVE STRATEGY DIRECTOR: Erica Yahr
BUSINESS MANAGER: Madeline McCart
ACCOUNT SUPERVISOR: Lauren Galasso
ACCOUNT EXECUTIVE: Nick Hanlin , Katie Hildebrandt (assistant)
ACCOUNT DIRECTOR: Claire Hogan
CO-HEAD OF BROADCAST PRODUCTION: Danielle Korn
CHIEF PRODUCTION OFFICER: Nathy Aviram
CHIEF CREATIVE OFFICER: Tom Murphy & Sean Bryan
ASSOCIATE CREATIVE DIRECTOR: Adam Koehler

ANIMATION
PRODUCER: Scott Allen Thomas
CG PRODUCTION: Briana Franceschini (Lead)
ART DIRECTOR: Pedro Lavin
ANIMATION COMPANY: Psyop

INTERACTIVE / DIGITAL AGENCY
ASSOCIATE CREATIVE DIRECTOR: Adam Koehler

MUSIC AND SOUND
MUSIC PRODUCTION: CHROMA

MIX: Sonic Union/Engineer: Paul Weiss

PRODUCTION COMPANY
PRODUCTION COMPANY: Furlined, Inc.
EXECUTIVE PRODUCER: David Thorne

EDITORIAL & ONLINE: Cabin Edit – Graham Turner
DOP: Martin Ruhe
DIRECTOR: Speck Gordon

TALENT ACQUISITION
BRAND PARTNERSHIP: Kimberly Kress (Director Talent Partnerships)