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In what might be an industry first, JPMorgan Chase has appointed VaynerMedia as its agency of record for voice marketing as the financial services giant looks to amplify its strategy around the nascent practice.

“We want to get organized around having voice as a core part of our marketing efforts and marketing campaigns,” says JPMorgan Chase Chief Marketing Officer Kristin Lemkau. “Voice is not only coming; it’s here, and in a multitasking world, it’s really significant,” she adds.

Over the last year, Lemkau says she’s seen her own use of voice notably increase, whether it’s just to check the weather or order takeout.

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Faltam duas semanas para “Pantera Negra” e “Vingadores: Guerra Infinita” é o próximo capítulo do seu universo cinematográfico, mas isso aparentemente não impediu a Marvel Studios de liberar o primeiro trailer de “Homem-Formiga e a Vespa” na internet. Confira acima. A tão esperada sequência da aventura de 2015 traz de volta os atores Paul Rudd …

> LEIA MAIS: Saiu o primeiro trailer de “Homem-Formiga e a Vespa”

Em mais uma aquisição focada na experiência do consumidor, banco vai absorver toda a equipe da nova empresa

> LEIA MAIS: Goldman Sachs compra a startup de cartão de crédito Final

(TrendHunter.com) These luxury fashion trends in 2017 range from greyscale designer sneakers to grunge-inspired luggage collections. When it comes to the year’s most notable clothing and accessory offerings,…

You may be getting saturdated with teaser campaigns and even full Super Bowl ads released online already, but in the world of our Viral Video Chart, which compiles views in the week through Sunday, Super Bowl mania has not yet fully set in.

That gave Burger King the chance to rack up views for its clever video about net neutrality, of all things, and Purple to make hay from an unboxing video for a conspicuously non-tech product.

As always, the chart includes both organic video views and paid advertising.

Continue reading at AdAge.com

They may have lost in their respective conference championship games, but the Minnesota Vikings and Jacksonville Jaguars dominated Facebook, Twitter and Instagram from the National Football League’s divisional round through the Pro Bowl, according to social marketing firm Unmetric. During the period from Jan. 13 through 28, the Vikings had the most growth on Twitter…

Snap Inc. revealed Bitmoji Deluxe, an upgraded version of its Bitmoji personalized emoji. Bitmoji Deluxe offers more emoji customization options than were previously available, including new skin tones, hairstyles, hair colors, facial features and accessories. In addition, as users are creating their upgraded Bitmoji, they can preview their selections before finalizing their choices. Snapchat’s parent…

Apple executives, seeking to improve the performance of iPhone software after months of reported quality issues, have decided to delay some key features originally planned for this fall’s update, according to a person familiar with the matter.

As part of an annual release of new iPhone models, Apple also usually rolls out a major iOS update each year. The current software version, iOS 11, added augmented-reality features, a file management app and business-user enhancements for the iPad. For iOS 12, Apple has been working on additions like a redesigned home screen app grid, a multiplayer mode for augmented reality games, and a merger of the third-party applications running on iPhones and Macs, the people said, asking not to be named discussing information that isn’t public.

While core features like the combined apps platform are still on schedule to be introduced this year, some flashier changes like the redesigned home screen will likely be held back until the 2019 software update, a person familiar with the matter said. The company will also probably delay a revamped photo management application that used new algorithms to better automatically sort pictures, though some smaller upgrades to the Photos app will still appear this year.

Continue reading at AdAge.com