It remains the most-watched Super Bowl ad of all time. And it’s known not just for its clever premise and fun execution–but it also changed the way Super Bowl ads roll out, having started the tradition of releasing them before the game to get the most visibility possible. Volkswagen’s “The Force,” created for the 2011…
Instead of spending an astronomical $6 million to place an ad in the Super Bowl this year–it was reported earlier that NBC is charging $5 million-plus for a 30-second spot in the Feb. 4 game–Kind will give away $6 million worth of snack bars to fans across the country. In the one-minute, 40-second video below,…
YouTube just can’t seem to catch a break lately. In the past year, the behemoth video platform has faced an unfortunate string of controversies. First, the “Adpocalypse” saw major brands flee YouTube en masse when they discovered their ads on videos promoting hate speech, terrorism and violence. Then, these and other brands found their ads…
More on Facebook: A coalition of health experts has asked Facebook to shut down its ad-free Messenger Kids app, saying it could be detrimental to childhood development, Wired reports.
Microsoft & Marcel
Back in June, Publicis Groupe announced something it called “Marcel,” an AI-powered professional assistant program to connect 80,000 employees spread across 130 countries. There have been a LOT of questions about it especially because the holding company says it’s sitting out awards shows for a year to save money for it. Six months later, we’re learning a tad more: Publicis will partner with Microsoft to develop it, as Ad Age’s Lindsay Stein writes. We’ll be able to see it at Viva Technology, the event Publicis co-hosts in Paris in May. Also, Microsoft’s CEO says he’s “thrilled.”
Morgan Freeman and Peter Dinklage go head-to-head in a lip-sync battle in back-to-back 30-second Super Bowl ads for Mtn Dew and Doritos that the two PepsiCo brands released today.
The “Game of Thrones” star mouths rap lyrics from Busta Rhymes’ part in the Chris Brown song “Look at Me Now” in the ad for Doritos Blaze, a spicy line extension. The rapper makes a cameo in the flame-filled ad, appearing quickly in a picture frame. Freeman answers with his take on Missy Elliott’s “Get Ur Freak On” for Mtn Dew Ice, a new lemon-lime version of the soft drink. She also makes a cameo. The agency behind the ads is Goodby, Silverstein & Partners. The spots were teased earlier this month.
PepsiCo will run the ads back-to-back in the first half of Sunday’s game as part of a celebrity-filled ad lineup for the drinks and beverage giant.
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Tide is returning to the Super Bowl with a publicity strategy similar to last year’s, but without a couple things it would be better off if people forgot right now: Jeffrey Tambor and Pods.
Like last year, the Procter & Gamble Co. brand previewed its Super Bowl entry with a video on Elite Daily (above). This time the star of Saatchi & Saatchi’s 2017 Super Bowl ad for the brand, Terry Bradshaw, appears alongside this year’s celebrity endorser, David Harbour, who played Jim Hopper in Netflix’s “Stranger Things.”
The world of social has changed dramatically over the past few years. What started as a simple means for brands to communicate in a one-way, “broadcast” fashion to consumers has evolved into a multidimensional web of platforms and immersive media channels that make it easier than ever to engage with consumers in almost every way…
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Tide is returning to the Super Bowl with a publicity strategy similar to last year’s, but without a couple things it would be better off if people forgot right now: Jeffrey Tambor and Pods.
Like last year, the Procter & Gamble Co. brand previewed its Super Bowl entry with a video on Elite Daily (above). This time the star of Saatchi & Saatchi’s 2017 Super Bowl ad for the brand, Terry Bradshaw, appears alongside this year’s celebrity endorser, David Harbour, who played Jim Hopper in Netflix’s “Stranger Things.”
Nissan Europe marketing chief Philippe Saillard has exited the business after only nine months in the role.
The giant alludes to its support of small businesses in its first Olympics-themed campaign
Com direção de Paul Feig, será a primeira aparição da Diet Coke no evento em 21 anos
> LEIA MAIS: Diet Coke terá seu primeiro comercial no Super Bowl e 5 teasers já foram lançados
Com comerciais na TV, Hong Kong alerta para sobre os riscos de investimento em criptomoedas
> LEIA MAIS: China lança campanha contra compra de ICO e investimentos em criptografia
The opposition leader Raila Odinga lost elections last year, but his supporters convened in the capital for an alternate “inauguration.”
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Customer obsession is one of those trends worth the hype. Who would argue the virtue of knowing your customer so well that you actually anticipate their interaction with your brand and outperform against their expectations?
On Sunday, brands will shell out millions of dollars on their Super Bowl ads–many of which feature elaborate, multi-day production schedules–in hopes of connecting with the telecast’s 100 million-plus viewers. But sometimes, the most effective messaging during the Big Game comes from spots that were shot quickly and inexpensively. That was the case with the…
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Customer obsession is one of those trends worth the hype. Who would argue the virtue of knowing your customer so well that you actually anticipate their interaction with your brand and outperform against their expectations?
Innocent Drinks, the smoothies and juice brand, has created what it’s calling the “world’s littlest juice bar” in Dublin.
The debate over whether social media companies are now publishers is not important. How effective they are for marketers is.
No matter what else he may try, Robert Campbell founder Outsider finds himself going back to hissecret work weapon: an A5 notebook and a pen.
More on Facebook: A coalition of health experts has asked Facebook to shut down its ad-free Messenger Kids app, saying it could be detrimental to childhood development, Wired reports.
Microsoft & Marcel
Back in June, Publicis Groupe announced something it called “Marcel,” an AI-powered professional assistant program to connect 80,000 employees spread across 130 countries. There have been a LOT of questions about it especially because the holding company says it’s sitting out awards shows for a year to save money for it. Six months later, we’re learning a tad more: Publicis will partner with Microsoft to develop it, as Ad Age’s Lindsay Stein writes. We’ll be able to see it at Viva Technology, the event Publicis co-hosts in Paris in May. Also, Microsoft’s CEO says he’s “thrilled.”
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