Hasta La Creative!

Kids battling cancer can’t always leave the hospital to enjoy the holiday season, so RPA and Honda brought some festive magic into their lives through the power of augmented reality. Working with the Children’s Hospital of Orange County in California, the client and agency delivered personalized get-well cards that contained a fanciful AR experience and…

Americans displayed their buying bona fides in the final run-up to Christmas, turning out in force to produce what may be the best holiday shopping season in years.

And why not? A nation that loves to spend has plenty to feel good about, with low unemployment and a robust stock market. The season’s tally should reach $671 billion, a “stellar” 5.5 percent increase from last year, according to Craig Johnson, head of research firm Customer Growth Partners. That would be the most since 2005, according to his calculations.

The timing of Christmas didn’t hurt, either, with a full weekend for procrastinators to redeem themselves. But signs of success were present all along, including rising demand for home goods and electronics. Johnson boosted his holiday forecast earlier this month, and he notes that retailers didn’t have to resort to last-minute markdowns to draw shoppers. They were already coming in via the digital or brick-and-mortar doors.

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O ano marcou denúncias de assédio, mas principalmente as consequências que elas trouxeram, e as empresas já entenderam isso

> LEIA MAIS: 2017: o ano que não acabou – para o combate aos casos de assédio sexual

“Greed: No one admits to feeling it, yet it is the purest of emotions. We had to be taught to be selfless.” The Middle East is renowned for its extended sales and shopping festivals, which makes standing out at this time of year a challenge. With help from Impact BBDO in Dubai, department store Centrepoint…

For Jack in the Box, the warm smell of marijuana is rising in the air.

As California prepares for legal recreational pot on Jan. 1, the fast-food chain is partnering with a digital media company backed by rapper Snoop Dogg on a new “munchie” meal aimed at cannabis enthusiasts. While marijuana’s connection to fast food is well-established, Jack in the Box will become the first national chain to explicitly embrace the drug.

The “Merry Munchie Meal,” which will be available at three California locations for a week in January for $4.20, features two tacos, french fries, onion rings, five mini churros, three chicken strips and a small drink. The price isn’t random: The number 420 is used as a code by potheads.

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For so many people, batteries are an integral part of making sure Christmas Day goes smoothly. It’s a big holiday for all the big battery companies, and Duracall made the most of it this year with a fun holiday TV spot, and a clever window display in NYC to go with it. The theme of…

The most-viewed brand video of 2017 was about, well, video in 2017.

The latest of YouTube’s annual “Rewind” videos plays on popular uploads of the year, often with a musical theme, including megahits “Despacito” by Luis Fonsi with Daddy Yankee and Ed Sheeran’s “Shape of You.” That’s a lot to overcome for even tech brands like Samsung, regular staples of online video campaigns.

As our Creativity report noted when YouTube released the video, encompassing the year’s good and bad proved tricky:

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