Hasta La Creative!

On December 17th, the U stores take the floor again with a new TV spot that highlights one of the funding values of the company : proximity. At U, our merchants come from the region where their store is located. Their commitments in local life, taken independently, are daily embodied in the actions of their stores – both socially and economically. U is naturally close to its customers and is committed to taking care of them – and what better time than Christmas to reassert this link? Because we always take better care of our loved ones, U and TBWAParis imagined a nice Christmas tale that conveys the idea that we can all take care of other as well as we take care of those we love.