Dec
26
Year in Review: The Top 10 Digital Video Campaigns of 2017
Posted in: Uncategorized
The most-viewed brand video of 2017 was about, well, video in 2017.
The latest of YouTube’s annual “Rewind” videos plays on popular uploads of the year, often with a musical theme, including megahits “Despacito” by Luis Fonsi with Daddy Yankee and Ed Sheeran’s “Shape of You.” That’s a lot to overcome for even tech brands like Samsung, regular staples of online video campaigns.
As our Creativity report noted when YouTube released the video, encompassing the year’s good and bad proved tricky:
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