Top 90 Internet Ideas in 2017 – From Meme Adoption Campaigns to Fandom-Centered Dating Apps (TOPLIST)

(TrendHunter.com) The top Internet ideas in 2017 include an array of apps to identify and prevent the spread of fake news, many niche products and services inspired by all of the hilarious and bizarre aspects of web…

2017: From Mom's Digital Trail to a Brand Safety #Fails


The death of my mother was far and away the biggest event for me of 2017, both personally and digitally.

Fifteen years of Alzheimer’s made it a long goodbye, but as with my father’s passing 10 years earlier, her life was given extra resonance and meaning thanks to social media’s generous power of storytelling.

The power of digital; keeping the story and memory alive. Mom on-demand, one click away!

Continue reading at AdAge.com

Domino's to launch 24-hour pop-up TV channel on New Year's Day

Domino’s is offering therapy for New Year’s Day hangovers with the Recovery Channel, a 24-hour TV station on satellite, cable and digital platforms.

Top 100 Architecture Trends in 2017 – From Floating Hurricane-Resistant Homes to LEGO-Like Gardens (TOPLIST)

(TrendHunter.com) Architects often get teased for their sense of self-importance, but the 2017 architecture trends show that the practice is indeed important in society as a whole. Especially with regard to the…

Top 100 Mobile Trends in 2017 – From Modernized Flip Phones to Anonymous Truth-Telling Apps (TOPLIST)

(TrendHunter.com) Mobile trends in 2017 have seen a resurgence of retro styles and designs, as well as apps that are becoming increasingly personalized.

With the acceleration of technology and innovation has come…

Top 100 Baby Trends in 2017 – From Plant-Based Formula to Infant Health-Monitoring Wearables (TOPLIST)

(TrendHunter.com) These top baby trends in 2017 range from all-natural solutions, to tech-infused wearables, presenting parents and care takers with a myriad of valuable tools, which cater to their unique child-…

Top 100 Marketing Trends for 2018 – From Inclusive Commercials to Charitable Promotional Campaigns (TOPLIST)

(TrendHunter.com) This past year has seen a lot of promotional trends in the realms of inclusion and charity, and marketing trends in 2018 are likely to continue down this path.

Equal and progressive representation…

Top 100 Pet Products in 2017 – From Canine Puffer Jackets to Pet-Friendly Libations (TOPLIST)

(TrendHunter.com) It’s always been a personal bugaboo that pet peeves go by such a phrase when pets themselves are just fantastic and not annoying at all. It’s a pet peeve pet peeve, one might say. As the…

3 New Year's Resolutions for CMOs


“You think you have troubles? Take a look at these,” says one CMO to the other in a game of one-upmanship that swirls around the table. In truth, the 22 accomplished CMOs who joined the roundtable discussion before the 2017 CMO Awards brought 22 different sets of challenges that varied by industry, product mix, company size, distribution, CEO leadership, organizational structure, CMO responsibilities and tenure, among others. So, you might ask, what good could come from such an elite yet diverse gathering of CMOs?

The first and arguably most therapeutic revelation was that a CMO’s job is damn hard, regardless of the company. For one thing, the circumstances vary widely from job to job.

“It is the most bespoke role in the C-Suite,” said Kristi Maynor, who recruits and advises CMOs for the global search firm Egon Zehnder. But a lack of a standard job description doesn’t mean a lack of standards for performance. Find me a CMO who says, “My job is easy,” and I’ll show you one whose rsum needs updating, Maynor quipped.

Continue reading at AdAge.com

How World Cup 2018 will help brand communications grow up

Brands wary of next summer’s FIFA World Cup in Russia should think again, writes James Kirkham, head of Copa90.

Top 100 Social Media Trends for 2018 – From Influencer Campaigns to Social Media-Friendly Designs (TOPLIST)

(TrendHunter.com) Social media trends in 2018 will feature the continued dominance of influencers in the marketing world, as well as the influence of social media in regards to how brands design and curate their…

Top 100 Footwear Trends in 2017 – From Ballet-Inspired Sneakers to Latex Sock Stilettos (TOPLIST)

(TrendHunter.com) These 2017 footwear trends cover almost every style imaginable, whether its retro jelly-like sandals, or futuristic scuba-inspired sneaker boots.

In addition to the many different footwear models…

Top 100 Lifestyle Trends in 2018 – From Workout-Friendly Furniture to Customizable Beach Shades (TOPLIST)

(TrendHunter.com) From workout-friendly furniture to customizable beach shades, personal health and wellbeing is a top priority among the 2018 lifestyle trends.

On the one hand, many consumers are making an effort…

Top 100 World Trends in 2018 – From Hyper-Local Alcohol Campaigns to Floating Water Cities (TOPLIST)

(TrendHunter.com) From hyper-targeted neighborhood marketing campaigns to wanderlust-inspired jewelry collections, the top 2018 world trends reveal that consumers today are adopting the mindsets of both local and…

MAN: The Art of Manoeuvring

The film showcases the manoeuvrability of the new MAN TGS construction tipper trucks. Two trucks are put through their paces on a quarry and empty their loads with creative results.

MAN The Art of Manoeuvring

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Single Step: Pain

Single Step is an association in help for LGBTI youth in Bulgaria. Its patron did 10 000 repetitions of push-ups, pull-ups and squats for charity. We captured his physical pain while completing this challenge in parallel with the pain bullied kids have to endure on a daily basis: hate, stigma, rejection, verbal and even physical abuse. A pain like no other. A pain that has to stop.

Single Step: Pain

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Unions Are Gaining a Foothold at Digital Media Companies

A doubter at Vox Media, where one of the latest organizing efforts has begun, became a believer — no thanks to Twitter, he said.

Big O Tires: Jell-O

The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”

The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop.

Big O Yes – Jell-O

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Big O Tires: Rolling Thunder

The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”

The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop.

Big O Yes – Rolling Thunder

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Big O Tires: College

The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”

The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop.

Big O Yes – College

Video of Big O Yes – College