2017: From Mom's Digital Trail to a Brand Safety #Fails
Posted in: UncategorizedThe death of my mother was far and away the biggest event for me of 2017, both personally and digitally.
Fifteen years of Alzheimer’s made it a long goodbye, but as with my father’s passing 10 years earlier, her life was given extra resonance and meaning thanks to social media’s generous power of storytelling.
The power of digital; keeping the story and memory alive. Mom on-demand, one click away!
Domino's to launch 24-hour pop-up TV channel on New Year's Day
Posted in: UncategorizedDomino’s is offering therapy for New Year’s Day hangovers with the Recovery Channel, a 24-hour TV station on satellite, cable and digital platforms.
Top 100 Pet Products in 2017 – From Canine Puffer Jackets to Pet-Friendly Libations (TOPLIST)
Posted in: Uncategorized3 New Year's Resolutions for CMOs
Posted in: Uncategorized“You think you have troubles? Take a look at these,” says one CMO to the other in a game of one-upmanship that swirls around the table. In truth, the 22 accomplished CMOs who joined the roundtable discussion before the 2017 CMO Awards brought 22 different sets of challenges that varied by industry, product mix, company size, distribution, CEO leadership, organizational structure, CMO responsibilities and tenure, among others. So, you might ask, what good could come from such an elite yet diverse gathering of CMOs?
The first and arguably most therapeutic revelation was that a CMO’s job is damn hard, regardless of the company. For one thing, the circumstances vary widely from job to job.
“It is the most bespoke role in the C-Suite,” said Kristi Maynor, who recruits and advises CMOs for the global search firm Egon Zehnder. But a lack of a standard job description doesn’t mean a lack of standards for performance. Find me a CMO who says, “My job is easy,” and I’ll show you one whose rsum needs updating, Maynor quipped.
How World Cup 2018 will help brand communications grow up
Posted in: UncategorizedBrands wary of next summer’s FIFA World Cup in Russia should think again, writes James Kirkham, head of Copa90.
Top 100 Footwear Trends in 2017 – From Ballet-Inspired Sneakers to Latex Sock Stilettos (TOPLIST)
Posted in: UncategorizedTop 100 World Trends in 2018 – From Hyper-Local Alcohol Campaigns to Floating Water Cities (TOPLIST)
Posted in: UncategorizedMAN: The Art of Manoeuvring
Posted in: Uncategorized
The film showcases the manoeuvrability of the new MAN TGS construction tipper trucks. Two trucks are put through their paces on a quarry and empty their loads with creative results.
Single Step: Pain
Posted in: Uncategorized
Single Step is an association in help for LGBTI youth in Bulgaria. Its patron did 10 000 repetitions of push-ups, pull-ups and squats for charity. We captured his physical pain while completing this challenge in parallel with the pain bullied kids have to endure on a daily basis: hate, stigma, rejection, verbal and even physical abuse. A pain like no other. A pain that has to stop.
Unions Are Gaining a Foothold at Digital Media Companies
Posted in: UncategorizedA doubter at Vox Media, where one of the latest organizing efforts has begun, became a believer — no thanks to Twitter, he said.
Big O Tires: Jell-O
Posted in: Uncategorized
The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”
The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop.
Big O Tires: Rolling Thunder
Posted in: Uncategorized
The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”
The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop.
Big O Tires: College
Posted in: Uncategorized
The majority of car-owning Americans don’t know how to fix a flat and put off buying new tires—and the combination makes for a lot of “oh no!” moments. The newest campaign from Big O Tires takes a humorous look at car repair by turning the big “oh no” moment into a big “oh yes!”
The “Big O Yes!” campaign, created by Kansas City-based agency Barkley, portrays the crises that come when you combine a wobbly tire with green jello and white suits or try to take your bald treads up an icy hill near a china shop.