Absurdly polished advertising for shitty used cars is a fairly common thing. Every year we seem to get another example, from art director Castor’s “Buy My Volvo” to Chris Murphy’s “F150 truck for sale.” Now, we have another entry in the canon, as filmmaker Max Lanman put together a cinematic spot for his girlfriend Carrie’s…
In the early years of Samsung smartphones, the brand built a whole business around dissing Apple. And they’re still at it, rolling out a new 60-second spot today called “Growing Up,” which stars a longtime Apple fan who’s been buying iPhones for years–only to be regularly disappointed, mostly by his girlfriend’s Samsung phones. We begin…
SNL hasn’t been doing many advertising spoofs so far this season, but last night they went one better–creating a trio of vintage advertising spoofs, as part of a fun Ad Council skit. Host Larry David played an adman–with a Jeff Goodby-esque ponytail and all–being honored with a lifetime achievement award for a career of purportedly…
YouTube views are a valued currency for many advertisers. And now, J. Walter Thompson Amsterdam is turning them into an actual currency–convincing automaker client Opel to accept views of viral videos involving its vehicles as payment for them. It works like this: Consumers are encouraged to create videos of Opel’s new “Online Edition” while loaning…
Yesterday we wrote about Samsung’s new spot, which aired during NFL broadcasts, for its Galaxy family of phones. All 60 seconds were pretty brutal toward archrival Apple–the commercial amounted to a takedown of a full decade of iPhones. But did you see the most savage diss of all? It’s right around the 52-second mark, as…
A moving new campaign is seeking to raise money to battle Alzheimer’s by using one of its best known victims in one of his most iconic roles–Gene Wilder singing “Pure Imagination” in Willy Wonka & the Chocolate Factory. A 90-second PSA from the nonprofit Alzheimer’s Association and agency MullenLowe features the late performer in one…
Cristiano Ronaldo may be one of the most famous footballers in the world (the Real Madrid forward is a four-time world player of the year), but he’s apparently not immune to an off-season slump that involves lying on the couch and eating junk food. What will become of his internationally famous six-pack? An ad for…
It took a few weeks, but Coca-Cola has rolled out an upbeat commercial in Saudi Arabia, celebrating King Salman’s decree back in September that allows women to drive–finally ending the only ban on women drivers anywhere in the world. The minute-long spot opens with a father and his daughter switching seats so that she is…
The video below starts out looking like your average hidden-camera social experiment, building up to laughter from the prankster and the prankees. But the spot from Unicef takes a grim turn. Unsuspecting parents, in the midst of shopping, are introduced to a line of furniture that has safeguards for children who are abused–be it physically,…
At a time when issues of sexism and harassment in the workplace have never been more in the spotlight, Australian lingerie brand Honey Birdette has rolled out a holiday commercial that would seem absurdly oblivious to that dialogue–yet the company’s founder is brushing off criticisms as “ridiculous.” The spot has a clear workplace theme. It’s…
Zappos is leaning into its reputation for customer service with a new set of ads reenacting the absurd lengths to which it will go to satisfy people who buy its products. One spot features a toddler ballerina and her father. Decked out in a pink tutu, she keeps refusing the various ballet shoes he’s ordered…
We often take for granted how lonely the holidays can be for some–especially in big cities, where, sometimes, it seems the people you know best are those you see just outside the window. Ahead of the holidays, and for its “Keep Reinventing” campaign, HP gives us “Reinvent Giving,” the charming story of a woman who…
Life can be a real buzzkill. There’s the mortgage to stress about, the tiger moms to compete with, the kids and the aging parents to care for. What does a Gen X gal with a little disposable income have to do for some relief around here? Subscribe to a marijuana delivery service that can send…
Christmas adverts have become Britain’s version of Super Bowl spots–an advertising showcase like no other. And so, like Super Bowl ads, they’re starting to get their own teasers. The John Lewis spot from adam&eveDDB is almost the most highly anticipated of the year–not surprisingly, since it was this client/agency team that started the whole trend…
Five months into her tenure as Uber’s first chief brand officer, Bozoma Saint John made her first big marketing move last week with the debut of an NBA-themed national ad campaign, “Rolling With the Champion.” The spot stars ESPN’s “SportsCenter” co-anchor Cari Champion, newly trained as an Uber driver, transporting NBA pros like the L.A. Lakers’ Lonzo Ball and Kyle Kuzma.
As Uber digs out of its many controversies over the past yeara series of scandals around sexual harassment and illegal practices that led to the exit of founder Travis Kalanickthe campaign offers a glimpse of where Saint John plans to take the company’s brand story: straight into the heart of pop culture.
Ad Age spoke with Saint John about her plans and where marketing fits into the scheme of fixing Uber’s corporate woes. Our conversation has been edited.
Five months into her tenure as Uber’s first chief brand officer, Bozoma Saint John made her first big marketing move last week with the debut of an NBA-themed national ad campaign, “Rolling With the Champion.” The spot stars ESPN’s “SportsCenter” co-anchor Cari Champion, newly trained as an Uber driver, transporting NBA pros like the L.A. Lakers’ Lonzo Ball and Kyle Kuzma.
As Uber digs out of its many controversies over the past yeara series of scandals around sexual harassment and illegal practices that led to the exit of founder Travis Kalanickthe campaign offers a glimpse of where Saint John plans to take the company’s brand story: straight into the heart of pop culture.
Ad Age spoke with Saint John about her plans and where marketing fits into the scheme of fixing Uber’s corporate woes. Our conversation has been edited.
Edelman , for decades a public relations powerhouse, has been expanding its offerings. Now its paid media team has cemented its work in the space with an official name, Edelman Digital Performance Marketing, and a growing list of media clients and leadership talent with pedigrees from the media agency big-leagues.
“It used to be we were getting paid-media assignments as part of our social engagements,” says Kevin King, digital global practice chair at Edelman. “Now, we’re actually winning and becoming a paid agency of record, and adding other capabilities and things to that. But it’s really become a first-line response for us.”
The firm got into the social media and digital space in earnest in the mid-2000s, and over a number of years, says King, “we became one of the largest … social media agencies in the world, managing 850-plus brands in the social media space. As the platforms like Facebook and Twitter and everyone else made that migration from organic to paid, we found ourselves suddenly managing a pretty significant amount of media buying on behalf of our clients in the social space.”
Usually when you hear about ad agency veterans opening up their own shop, the principals consist of someone with a copywriting background, someone with an art direction background, and someone with an account management background. But Seattle’s PB& isn’t structured that way — and that’s proving to be an effective move. Founded in 2016 by […]
The post Spotlight On NW Creative: PB& Aims High With A Unique Agency Model appeared first on Adpulp.
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