John Seifert: My promise to Sorrell is that Ogilvy will get simpler

Ogilvy has become a holding company and has to focus on becoming more than a bunch of parts, the agency’s worldwide chairman and chief executive John Seifert said at Web Summit.

Channel 4 diversity prize awarded to Lloyds Bank after Volvo withdrawal

Lloyds Bank and its creative agency, Adam & Eve/DDB, have been named as the new winners of Channel 4’s Diversity in Advertising Award, which gives the brand £1m of free airtime for a campaign focused on non-visible disability.

Uber's chief brand officer: if we can change, no one else has any excuse

Uber’s cultural struggles are well documented – but under its new leadership, the ride-hailing brand is determined to set an example for others to follow, its chief brand officer has said.

Whole Earth creates nut butter fondue bar

Whole Earth, the peanut butter brand, is creating a nut butter fondue bar.

Does the consolidation of traditional media spell the end of the ad as we know it?

The prospect of Disney acquiring 21st Century Fox would not mean a radical change in the short-term for advertisers, but long-term change is inevitable, writes MC&C’s managing director.

Mini Beer Pong Sets – The Mini Beer Pong Travel Set Can Be Played on the Beach

(TrendHunter.com) This mini beer pong travel set combines portability with entertainment, serving as the perfect addition to any road trip.

The traveling iteration of this popular college drinking game features…

Refined Moveable Tiny Houses – The RoadHaus Wedge Offers Modest Living Space and a Queen Size Bed (GALLERY)

(TrendHunter.com) The tiny house living space concept has show strong promise for many consumers who are looking for a more cost-effective way to own a home, so new options like the RoadHaus Wedge are being developed….

Campaign Diary: Ryanair CMO is a late arrival, while Blue 449's Lench scores FA Cup hat-trick

Web Summit guests were left waiting for Ryanair’s Kenny Jacobs while there was mixed fortunes for Blue 449 staffers.

Pitch update: TV Licensing, Ikea, Honda, Uber, TripAdvisor

Keep up to date with the latest in agency new business with Campaign’s Thursday round-up of pitch lists, reviews and wins.

Brevity Is The Soul of Wit, But Not On Twitter, Not Anymore

Twitter doubled down on its character limit this week. Users of the social media platform are now able to update in 280 characters—twice the previously allotted character count. The news isn’t going over particularly well in certain circles. At least two literary lions loathe the change. Twitter’s destroyed its USP. The whole point, for me, […]

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Petrobras apresenta seu maior reposicionamento em 65 anos de história

Com “Uma jornada pelo conhecimento”, empresa aposta na ciência e na tecnologia para voltar a ser admirada pelos brasileiros

> LEIA MAIS: Petrobras apresenta seu maior reposicionamento em 65 anos de história

21st Century Fox Discusses a Deal With Sky, but Not Disney

James and Lachlan Murdoch did not take questions about reports that Disney had discussed acquiring some of 21st Century Fox’s entertainment business.

Wednesday Odds and Ends

-Kovert Creative launched a “Fight Dirty” spot for Method starring comedian Tiffany Haddish (video above).

-Kellogg Co. appointed Omnicom’s TracyLocke as its shopper and promotional marketing agency, following a review.

-Phenomenon appointed Erica Hoholick as president, effective at the start of 2018.

-Baylor University appointed independent Dallas agency Johnson & Sekin as its advertising agency of record.

-VCCP welcomed the creative team of Nick Sheppard and Tom Webber.

-San Francisco-based creative agency Cutwater hired Toby Petersen as associate creative director.

-New York and L.A.-based production and content company TheBridge.Co welcomed designer, art director and creative director Gary Koepke.

-Teall Investments company acquired millenial focused agency Riddle & Bloom.

Greenpeace: Stop Global Warming, 1

Greenpeace: Stop Global Warming, 2

Greenpeace: Stop Global Warming, 3

Vodafone: Team of Us – Who We Are Is How We Play

From the beginning the Team of Us sponsorship has been about bringing fans and the Irish rugby team closer together. With the latest round of creative we deepen this notion through our “Who we are is how we play” campaign.

The campaign gives a rare glimpse into the childhoods and upbringings of Rory Best, Tadhg Furlong, Conor Murray and Tiernan O’Halloran, showing how like all of us their surroundings have defined who they are as people – and who we are is how we play.

Most of the scenes in the ads are based on actual events in the players’ lives. For example, the scenes with Tadhg Furlong and Conor Murray as kids, came for anecdotes that the players shared with us.

Vodafone Ireland | Rugby sponsorship – Team of Us – Who We Are Is How We Play

Video of Vodafone Ireland | Rugby sponsorship – Team of Us – Who We Are Is How We Play

Nivea: Like gravy, but for skin

How do you get men that don’t care about their skin, to care? You create a campaign that puts dryness into perspective in a way that men, women and everybody with a set of tastebuds can understand.

Marine Conservation Society: Dog Mess

The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.

Marine Conservation Society: Drain

The Poos & Don’ts are a simple set of rules designed to reduce our impact on rivers, beaches and seas. So get to know them and learn how the little things you do can have a massive effect on the environment.