The sauces that come with McDonald’s new Buttermilk Crispy Tenders aren’t just seasonings for your chicken fingers. They’re full-blown identities. A new campaign uses a set of elaborate posters and accompanying descriptions to promote the nine dipping options that come with the limited-edition menu item. Which type you choose says a lot about who you…
Some news both excites and terrifies communities. One such example is winning the bid to host the 2024 Olympics, as Paris learned it did last month. Such an honor is a mixed blessing, but that’s hardly France’s biggest problem right now. In case anybody forgot, we still have a refugee crisis on our hands. To…
Why doesn’t Wieden + Kennedy/Portland spawn more startup agencies—something that Goodby Silverstein & Partners in San Francisco has successfully done for years? As someone who knows the Portland market, lack of client opportunities is the most obvious answer. FYI, there are just two big fish in the Portland market—Intel and Nike. Adidas America is also […]
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The weekend’s “Saturday Night Live” served up some truly awesome ideas for new E! shows, as shown in this spoof ad hyping the network’s supposed fall premieres. “The world is a complete bummer right now,” a chipper announcer declares, “and here at E!, we know that sometimes you just have to be like ‘Buhhhhh.’ So turn your brain off with our new line-up of fall programming!”
Among the faux offerings: “Kendall’s Model House,” in which Kendall Jenner (played by “SNL” guest host Gal Gadot) and supermodel sisters Bella and Gigi Hadid “complain around a huge bowl of fruit!” And “Where’s Kanye?”: “You know the moments on the ‘Kardashians’ when Kanye clearly doesn’t want to be on camera? Now there’s a show that’s just that!” And our favorite: “Powerful Sluts of Miami”: “They’re bosses, hoes and twins!”
Now, it’s Google’s turn in the election spotlight: The search giant revealed Monday it uncovered suspicious ad spending on its platform tied to Russia, much like Facebook and Twitter had done before.
Also over the weekend, President Trump’s digital director Brad Parscale told “60 Minutes” how the campaign used social media and the internet in completely legitimate ways to win the election, no outside help needed.
Between the various reporting and investigations into different platforms during the 2016 election, it’s gotten hard to keep the actual news separate from the fake news. Here’s a quick platform-by-platform guide to where things stand now:
Procter & Gamble Co. shareholders voted against putting activist investor Nelson Peltz on the board after a bruising battle in which management and Peltz traded months of insults over one another’s competence or qualifications.
The next step remains unclear, but Peltz, who runs the Trian Partners hedge fund, historically hasn’t walked away after such a defeat and could wait in the wings for chances to shape how the world’s biggest advertiser runs its business. In announcing the vote, Chairman-CEO David Taylor said the company will continue to seek to “work constructively” with Peltz.
Peltz said he wouldn’t seek to fire Taylor or break up the company, but proposed dividing it into three largely autonomous business units. The two sides waged the biggest marketing effort ever around a proxy fight, spending an estimated $60 million collectively.
At the moment, an important debate about fraud and viewability is playing out in an ad tech ecosystem — an ecosystem that’s increasingly being called a duopoly. But these topics won’t be left for Google and Facebook to solve. Very soon, blockchain technology will disrupt the duopoly and, more importantly, usher in a new marketplace that is more transparent and accountable, and therefore less prone to fraud.
What is blockchain?
Best known as the technology that powers cryptocurrencies like bitcoin, blockchain allows strangers to transact with trust by creating an immutable ledger for record-keeping and distribution functions. Already, blockchain is disrupting finance, corporate governance and healthcare. As that disruption spreads, the blockchain “trust machine” will give the buy- and sell-side counterparties greater power by granting them the ability to audit the transaction chain.
With just a week to go before the 2017-18 NBA season tips off with a blockbuster doubleheader on TNT, Turner Sports has locked in a new multi-year, multi-million-dollar marketing deal with American Express.
Amex is returning as the halftime sponsor for each matchup in TNT’s expanded 67-game regular-season NBA coverage, marking the third year the financial services company will back up Turner’s pro hoops showcase. As it has since 2015, Amex will also continue to sponsor the halftime shows in TNT’s telecast of the NBA All-Star Game and each of its playoff games.
In a new wrinkle, Amex will serve as the presenting sponsor of the NBA on TNT Road Show, a series of on-site events that includes interactive fan experiences, food trucks, pop-up stores and a musical performance by Snoop Dogg. The first TNT Road Show lifts off in San Francisco on Tuesday, Oct. 17, as the defending champs Golden State Warriors host the Houston Rockets on opening night.
As for that “single theory” alluded to in the Forbes headline, well, here’s a taste of it, per Lane:
Nearly a year after the most stunning Election Day in many decades, pundits still profess to find themselves continually shocked by President Trump. They shouldn’t be: His worldview has been incredibly consistent. Rather than as an opportunity to turn ideology into policy, he views governing the way he does businessas an endless string of deals, to be won or lost, both at the negotiating table and in the court of public opinion. Look at his first year through this prism, and it makes sense. And it offers clues for the next three yearsor seven.
Coninue reading.
In the wake of widespread sexual harassment allegations against Harvey Weinstein, the company that bears his sullied name is reportedly considering a rebrand.
Public backlash against Weinstein kicked off after a New York Times story published Thursday afternoon reported its co-chairman had quietly settled at least eight sexual misconduct complaints over three decades. On Sunday, The Weinstein Co. fired Harvey Weinstein, and the film studio has also reportedly decided to remove his name from film and TV credits.
A rebrand and new name are unlikely to make anyone forget the horrifying accounts of Weinstein’s treatment of women. But a new name could signal a new era one that would likely need to come with a plan for how those kinds of behaviors didn’t happen again.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than seven million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Geico tells the story of an old woman who lived in a shoe; naturally, she decided to get homeowner’s insurance for that shoe after a break-in. “Late Late Show” host James Corden gets some more vacation advice from Chase Sapphire Reserve cardmembers as part of a continuing campaign. And “fearless” LeBron James, reassured by Intel, braves a ride in a driverless car.
Look around your city today and there’s a good chance you’ll see a staffer from one of the McCann Worldgroup agencies roaming the streets asking people questions about their shopping habits and local cultures.
And if you miss them in person, you can easily spot photos of McCann Worldgroup’s 20,000 staffers across more than 100 countries on Instagram and Twitter using the hashtag #TruthAboutStreet. They’ll all be wearing matching T-shirts — including Chairman-CEO Harris Diamond.
The “Truth About Street” study, which started in Latin America four years ago and hadn’t been done globally until now, aims to put McCann Worldgroup’s employees face to face with consumers to the tune of an estimated $2.5 million worth of time. The agencies within McCann Worldgroup include McCann, Weber Shandwick, MRM and more.
In the midst of the 2009 recession, Hyundai came forward with a unique promise: Lose your job and you can return your car and get your money back. Today, as the Korean automaker looks to overcome a sales slump, it is offering several new pledges to U.S. buyers aimed at responding to today’s consumer demands, like transparency and convenience, that have accelerated in the Amazon era.
The program, called “Shopper Assurance,” includes a three-day money back offer, flexible test drives in which cars are delivered directly to consumers, more transparent pricing posted on dealer websites and streamlined purchasing in which buyers can complete paperwork online, rather than at dealers.
It sounds like pretty basic stuff, but the fact that Hyundai can make a big deal out of it shows how outdated many aspects of car buying look compared with other kinds of shopping. Then again, Hyundai in particular takes a long time to complete a sale.
Will Post got up on Tuesday morning and made his wife breakfast for their seventh anniversary. How do we know this? He posted step-by-step images of the meal, including a heart-shaped egg nestled in a piece of toast and a green smoothie, on Instagram Stories.
This might just be considered part of his job. The aptly named Post is Facebook’s consumer packaged goods industry manager. But as millions of people share photos of home-cooked meals, new flavors and items they spot in grocery stores and restaurant orders across social-media platforms, brands are trying to stay relevant in the always-a-photo-opp world. Packaging gets bolder, including stand-up bags that are easier to photograph. Hashtags are included in ads and on wrappers to suggest sharing. And restaurants work on perfecting lighting and decor so fans’ #foodporn shots (there are more than 137.5 million on Instagram alone) look just right.
People buy what they see, know and trust, and 28 percent of people use Facebook or Instagram when grocery shopping, Post said Tuesday at Facebook’s first Food for Thought event, held in Chicago. Speakers from the social service, along with McDonald’s and Chobani, addressed attendees including media, social and creative agencies and brand managers hungry for more details on how mobile technology and social media are playing increasingly important roles in the food industry.
If creative work is broken, then The Fawnbrake Collective is building a new alternative; here is how.
Adam & Eve/DDB’s “Britalia” ad for Harvey Nichols has been shortlisted twice – once in film and once in press – in the Fashion, Clothing, Footwear & Accessories category for the Campaign Big Awards.
VCCP has received four shortlists in the Charity sector for the Campaign Big Awards.
Adam & Eve/DDB’s work for Volkswagen has received six shortlists in the Automotive category at this year’s Campaign Big Awards.
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