Sep
14
Sep
14
Save the Children: Pencil Toolbox
Posted in: Uncategorized
Published on September 8th – International Literacy Day. Part of Save the Children’s ‘Save their Childhood’ campaign, the print ad refers to Romania’s app. 282,000 children in danger of not being able to begin or continue their school education.
Sep
14
McGuigan Wines: Awkward Moments, 1
Posted in: Uncategorized
McGuigan Wines’ aim is to remind people to Bring a McGuigan. The irreverent tone behind this campaign spurs people to do just that by reminding them of a time when they didn’t or they should have! This atypical wine ad’s comedic tone is brought through by cringing in the faces of other wines! Just remember next time!
Sep
14
McGuigan Wines: Awkward Moments, 2
Posted in: Uncategorized
McGuigan Wines’ aim is to remind people to Bring a McGuigan. The irreverent tone behind this campaign spurs people to do just that by reminding them of a time when they didn’t or they should have! This atypical wine ad’s comedic tone is brought through by cringing in the faces of other wines! Just remember next time!
Sep
14
McGuigan Wines: Awkward Moments, 3
Posted in: Uncategorized
McGuigan Wines’ aim is to remind people to Bring a McGuigan. The irreverent tone behind this campaign spurs people to do just that by reminding them of a time when they didn’t or they should have! This atypical wine ad’s comedic tone is brought through by cringing in the faces of other wines! Just remember next time!
Sep
14
Huawei: Huawei P9 Lite 2017 – Clipshare
Posted in: Uncategorized
To launch the Huawei p9 lite 2017 we created an interactive music video album from Facebook, exclusive to see joining 3 cell phones.
Sep
14
Thursday Morning Stir
Posted in: Uncategorized-Colenso BBDO promotes Pedigree New Zealand’s SelfieStix, shows how it can help dog owners take better dog selfies (video above).
-Adweek examines “What P&G Has Learned Since Demanding Advertising Transparency 9 Months Ago.”
-The Brits are into consultancies too.
-Someone created the “this is not an insight’ tumblr page to discuss what joke Social Media Week really is.
-Campaign talks with Accenture Interactive managing director Anatoly Roytman, “the brain behind Accenture Interactive’s acquisition spree.”
-BETC launched a “No Limits to Music” campaign for the Philharmonie de Paris.
Sep
14
BBH Goes Way Back, Back Into Time for Big Budget Absolut Spot
Posted in: UncategorizedBBH London went epic for its newest Absolut campaign.
This one goes way beyond kissing or gay pride or a night out with Deadmau5 or any of the other themes driving recent Absolut promos. The only way to sum it up, really, is to say that it represents everything.
So…the whole of human (and pre-human) history was leading up to throwback disco and mid-shelf vodka?
JKLOL, they also threw Elvis and Nina Simone and the end of the Cold War in there. And the “big idea” in question seems to be creativity itself, which may or may have had anything to do with the almost-certainly-accidental discovery of the fermentation process.
One reason this ad is so epic—beyond the budget, of course—is that cinematographer and frequent Alejandro González Iñárritu collaborator Emmanuel Lubezki worked on it, as did … Juliette Lewis??
The press release compares this collaboration to past efforts by Andy Warhol and Jean-Michel Basquiat.
From BBH London ECD Ian Heartfield: “Great ideas happen when people get together, more often than not the best of these ideas occur at night. This film is a celebration of the greatest idea that came from a night—the creation of life itself. It is the perfect launch for Create A Better Tomorrow, Tonight, Absolut’s celebratory call to arms.”
As our colleague put it, the work is kind of like this classic Guinness ad, but in reverse.
Now here’s your Jimmy Castor link.
CREDITS
BBH Executive Creative Director: Ian Heartfield
BBH Creative Team: Simon Cenamor & Raymond Chan
BBH Producer: Victoria Keenan
BBH Assistant Producer: Zaf Choudhury
BBH Business Lead: Kate Roberts
BBH Account Manager: David White
BBH Account Executive: Janki Shah
BBH Strategy Director: Melanie Arrow
BBH Strategist: Raphael Bittner
Production Credits:
Production Company: Park Pictures
Director: Emmanuel ‘Chivo’ Lubezki
MD: Stephen Brierley
Executive Producer (LA): Caroline Kousidonis
Executive Producer (London): Sophie Hubble
Producer: Nick Goldsmith
Post Production: Framestore
Creative Director: Andy Rowan Robinson
VFX Producer: Charles Howell
2D: Raul Ortego, Sebastien Boulange, Gigi NG, Karch Coon, Nick Tanner
3D: Phil Robinson, Charlotte Bae, Nate Diehl, Georgios Cherouvim, Mohamed
Echkouna
Design: Callum McKeveny
Editing House: Whitehouse Post
Editor: Russell Icke
Assistant Editor: Greg Hayes & Joe D’Ovidio
Producer: Antonia Porter
Colour: Company 3 NYC
Colourist: Tom Poole
Producer: Alex Lubrano
Music and Sound: Soundtree
Creative Director: Peter Raeburn
Music Supervisor: Jay James
Sound Designer: Henning Knoepfel
Music Editor: Luke Fabia
Sep
14
Publicis Groupe’s Zenith and Moxie Hire Saatchi Vet Jennifer Randolph as Head of Talent
Posted in: Uncategorized
Zenith U.S. and Moxie hired Jennifer Randolph as senior vice president of talent.
Randolph will report jointly to Zenith U.S. and Moxie CEO Sean Reardon and Publicis Media Americas chief talent officer Barb Jobs.
“At the most basic level, Jennifer gives us a leg up in our constant pursuit to improve the quality of experience for all our employees,” Reardon said in a statement. “She is an authority in talent management, diversity & inclusion, and organizational development, and has applied her acumen and expertise as a consultant, author and speaker. To suggest we are pleased to have Jennifer join our team is an understatement – we are thrilled.”
“I’m delighted to join the Zenith organization, and for the chance to work hand-in-hand with the agencies’ incredible leaders and employees on creating the best possible workplace for all,” Randolph added. “Building on Zenith’s industry-leading culture of delivering best-in-class work for its clients, creating an inspiring environment for employees, and fostering Diversity and Inclusion, I look forward to finding ways to enhance the Zenith experience for both current and future Talent.”
Randolph arrives following six years as a private consultant on organizational diversity and inclusion programs, as well as a career coach and author.
She previously served as senior vice president, organizational development and director of diversity for Saatchi & Saatchi.
Sep
14
Huge Reduces Staff Across U.S. Offices While ‘Evolving’ Its Workforce
Posted in: UncategorizedToday Huge went through a series of what we believe to be relatively small staffing reductions across several U.S. offices.
We’ve been hearing some rumblings about potential layoffs for about a month, and an agency spokesperson provided the following statement:
Over the course of the year we have been proactively evolving our workforce to reflect the changing needs of our clients. As part of this evolution we have also identified a number of roles where there is less demand for agency support. We made the difficult decision to reduce staff in those areas this week and are doing everything we can to support the people affected by this decision.
The rep declined to elaborate and we don’t have specific numbers, but other parties tell us that the reductions affected around 5-10 staffers per location (with some variation) for a total in the mid-two digits.
According to several parties who reached out to us, these reductions do not come from any specific account losses but, rather, due to an internal audit of sorts. Over the past year or so, the agency has been identifying roles that were no longer as essential as before, whether due to decreased demand or clients moving those responsibilities in-house.
We also have reason to believe that Huge will soon announce multiple significant new business wins despite this shift. More news to come.
Sep
14
This Is What Wild Turkey Gets for Spending $4 Million on Creative Director Matthew McConaughey
Posted in: UncategorizedLast summer, Wild Turkey named Matthew McConaughey as the brand’s creative director while awarding its creative account to JWT. After the beginning of his journey with the brand in September, with his debut spot as director and creative director, we learned last December that the Hollywood star’s $4 million contract made him the highest paid creative director in the business.
While arguably far short of the actor’s $4 million price tag, “The Journey Begins” was not without its charm. The latest effort from McConaughey and JWT, however, falls short of the expectations it set.
The spot shows McConaughey walking down the street, with a bottle of Wild Turkey in hand, as fireworks go off in the background and Davie sings “Testify.” Passers-by greet him with a friendly smile, perhaps because of his taste in bourbon or possibly because they’re starstruck. The voiceover resembles the approach of last year’s effort, celebrating the brand, which “didn’t set out to make a hit,” but rather “just sang our song.”
The overall approach is similar to last year’s effort. Beyond the aforementioned voiceover, the spot also highlights a musical act which it works into the spot itself. Like its predecessor, it concludes with the “It’ll Find You” tagline. But the effort ultimately feels more like a tired retread of the same basic method than an expansion on the approach, a sign that it’s time for JWT and McConaughey to try something new.
Sep
14
An Orchestra of Audi Engines Performs Classic TV Theme Songs for the Emmys
Posted in: UncategorizedEver wonder how iconic TV theme songs would sound with brand-new Audi vehicles revving their engines in time to the beat? Well, now we know, thanks to these ads from Venables Bell & Partners touting the automaker’s sponsorship of the 69th Emmy Awards extravaganza, which airs this Sunday on CBS. In this spot, the Audi…
Sep
14
Your Thursday Wake-Up Call: Bad, Bad Startup Branding. Plus, Will Ad Agencies Embrace Consultancies?
Posted in: Uncategorized
Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital-related news. What people are talking about today: Two former Google employees had the ill-advised idea to name their start-up “Bodega,” and social media users showered scorn on the brand name, the company and its raison d’etre. Here’s what happened: Fast Company wrote about Bodega, which makes vending machine-like dispensers for pantry essentials, in a story headlined: “Two Ex-Googlers Want To Make Bodegas And Mom-And-Pop Corner Stores Obsolete.”
Let’s look at what went wrong here. No. 1: People love real bodegas, a bastion of human connectedness and authenticity in the somewhat soulless e-commerce era. And they don’t want Silicon Valley tech bros to disrupt the folks who make their beloved egg sandwiches — folks who, often enough, are immigrants running their own businesses.
No. 2: Some people saw the brand name as cultural appropriation. It seems the founders had some inkling this might be a problem, because they researched the issue; one told Fast Company they “did surveys in the Latin American community to understand if they felt the name was a misappropriation of that term or had negative connotations, and 97% said ‘no’.”
Sep
14
Lululemon Woos Men With First Campaign
Posted in: Uncategorized
Lululemon is making good on its promise last month to deliver a new marketing campaign aimed squarely at men. On Thursday, the Vancouver-based sportswear brand is releasing “Strength to Be,” which, like the retailer’s overarching brand campaign “This Is Yoga,” is more-message than product-focused.
“It’s an evolution of the same thinking as ‘This Is Yoga,'” says Karl Aaker, director of men’s brand at 19-year-old Lululemon. “But this is a message directed uniquely at a male audience.”
While announcing second-quarter earnings last month, Lululemon CEO Laurent Potdevin noted rising sales and untapped potential in the men’s business, one of Lululemon’s “best-kept secrets.” The company has seen success with its “ABC” (anti-ball-crushing) pants, for example.
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