Hasta La Creative!

Uber Technologies Inc. is accustomed to getting sued. Now it’s doing the suing. And it’s partly because of Breitbart News.

The global ride-hailing company is taking advertising agency Fetch Media Ltd. to court for click fraud, alleging that the firm improperly billed Uber for “fake” online ads and took credit for app downloads it had nothing to do with. Fetch is owned by the world’s fourth-largest advertising company, Japan’s Dentsu Inc.

Uber filed the lawsuit Monday afternoon in U.S. District Court in San Francisco. The company said it discovered something was amiss when it canceled a campaign on the conservative website Breitbart, where Fetch was placing Uber ads. As part of the lawsuit, Uber plans to seek at least $40 million in damages, according to people familiar with the matter, who asked not to be identified disclosing legal plans. Fetch didn’t immediately respond to requests for comment.

Continue reading at AdAge.com

As the chief executive of Girl Effect, former Abbott Mead Vickers stalwart Farah Ramzan Golant is undertaking the biggest transformation of her career.

-AMV BBDO launched a “No Drama” campaign for Mars’ Dolmio brand (video above).

-BBDO New York CEO John Osborn is leaving the agency to become CEO of OMD U.S.

-The Richards Group launched its first campaign for the American Cancer Society after being selected as its agency of record in January.

-Energy BBDO promoted John Pratt to executive vice president head of integrated production. He joined the agency in 2008 and formerly served as senior vice president, executive producer.

-Publicis Groupe is tasking Steve King with leading its U.K. business as part of its new regional structure.

-Ad industry groups are not happy with Apple but the company is “uniquely positioned to not care,” says media industry analyst Rebecca Lieb.

-Cambridge Analytica chief revenue officer Duke Perrucci explores “The End of the Traditional Advertising Agency.”

The political commentator Scottie Nell Hughes claims that she was raped by the anchor Charles Payne and retaliated against by the network.

From “Saturday Night Live” to “The Handmaid’s Tale,” shows with a political — and anti-Trump — viewpoint ruled the day at the Emmy Awards.

No novo Cinemático, Carlos Merigo, Matheus Fiore, Robson Bravo, Ju Wallauer e Jessica Correa conversam sobre “Uma Mulher Fantástica”, dirigido por Sebastián Lelio, filme selecionado pelo Chile para representar o país no Oscar 2018. O papo sobre o filme começa em 4:50, com spoilers em 21:40. Aliás, nesse Cinemático estreamos uma nova seção no podcast: […]

> LEIA MAIS: Cinemático – Uma Mulher Fantástica

Foi durante seu segundo discurso de agradecimento da noite, feito logo depois de receber o Emmy de Melhor Ator de Comédia por seu trabalho em “Atlanta”, que o ator e produtor Donald Glover deu uma rápida pontada no presidente Donald Trump. “Eu quero agradecer Trump por fazer os negros o número um na lista de […]

> LEIA MAIS: Emmy mostra ser possível realizar uma premiação política e que reconheça a diversidade da indústria