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-Eleven asks “Is there a hero in all of us?” for Dignity Health, continuing the user-generated “Everyday Heroes” campaign (video above).

-Hyatt teamed up with MullenLowe to celebrate the 50th anniversary of the Hyatt Regency in Atlanta opening its doors to civil rights leaders at the Southern Christian Leadership Conference.

-Spending on broadcast placement for new creative fell last week, after ballooning the week prior.

-McDonald’s awarded Leo Burnett London sponsorship activity duties for next year’s World Cup.

-Brand marketing advisor Lindsey Slaby lists the “Top 10 Agencies marketers need to know this fall.”

–Lots of people saw Target ads, but they’ll still probably shop at Amazon.

-One broadcast executive has had it with his or her media agencies.

-The Wall Street Journal calls WPP an “undervalued stock.” Put more money in Snapchat, then.

San Francisco-based production house-turned creative agency Mekanism expanded its leadership team with the hires of a managing director in Seattle, a new head of planning, two creative directors and an executive producer. The independent agency also promoted Mike Zlatoper to serve as its first chief operating officer and made a series of additional internal promotions.

Mekanism attributed the leadership expansion to a series of recent account wins, including Talenti, Peloton, Blink Health and the Wine Group’s Cupcake and Chloe wines.

Zlatoper first joined the agency in 2010 and previously led the San Francisco headquarters as executive vice president, managing director. Before joining Mekanism he spent around three years serving as director of business development and group account director for 215 McCann, following nine years as an account director with TBWA and Cutwater.

“It’s exciting times at Mekanism. Because of the strong growth we’re experiencing, it’s more important than ever to have the processes and structures needed to ensure a great creative experience for our clients,” Mekanism president and CEO Jason Harris said in a statement. “Mike has always been an integral part of the Mekanism family and with him at the helm of operations—we’re setup for continued success and more importantly-excellent work.”

• Lisa Townsend Zakroff will serve as managing director of Mekanism Seattle. She arrives at the agency from Deutsch L.A., where she spent the past three years as senior vice president, account director, on Nintendo and Target. Zakroff originally joined Deutsch as an account supervisor in 2008, working with clients including Volkswagen, DirecTV and Saturn before leaving to join Pitch as account director on Burger King in September of 2010. She rejoined Deutsch at the beginning of 2013 to serve as vice president, experiential account director and was promoted to her most recent role around a year and a half later.
• Adama Sall joins the agency of head of planning for the eastern region. She previously worked with agencies including Ogilvy, BBDO and R/GA and brands including Samsung, Starbucks and UPS.
• Jillian Goger joins Mekanism New York as creative director. She arrives at the agency from Droga5, where she has served as a creative director for a year, following a decade with McCann New York, where she rose from associate creative director to group creative director. Over the course of her career she has worked with clients including the U.S. Army, Verizon, USPS, Dentyne and MasterCard and the New York Lottery.
• Matt Fischvogt joins Mekanism Chicago as a creative director on the agency’s MillerCoors account. He joins the agency following four years as a freelance creative director, following stints at CP+B, MullenLowe and McKinney. He has worked with brands including Coke Zero, Audi and Best Buy.’
• Sarah DiLeo arrives as executive producer for Mekanism’s Sister Studios, following stints as executive producer, integrated production at Tool and head of production at Wondros.

Mekanism also promoted Melissa Hill to head of brand management, East; Anna Boyarsky to head of brand management, West; David Horowitz to executive creative director at Mekanism New York; Rick Thornhill to managing director of Mekanism Chicago and Caroline Moncure to director of brand development at Mekanism Chicago.

The New York Police Department is seeking city approval to appoint Walton Isaacson to an assignment to help it diversify the city’s police force through recruitment, DNA Info reports this week.

The five-year recruitment outreach assignment is reportedly worth some $54 million.

“The NYPD has the intent to award the contract to Walton Isaacson, however, the contract award is not official until Comptroller registration,” a spokesperson for Walton Isaacson said in a statement. “The Public Hearing will be conducted on 8/17/17 to be held at 1 Centre Street, Mezzanine, at 10:00 AM.  The Public Hearing Notice was advertised in The City Record 8/4/17.”

The NYPD’s police force is reportedly around 50 percent white, while DNA Info cites that the  the city itself is 44 percent white, according to the U.S. Census Bureau. DNA Info adds that, according to NYPD statistics, “There are more than 9,980 Hispanic officers, 5,515 black officers, 2,692 Asian officers and 19 who are Native American.”

According to the request for proposal, the assignment to diversify the NYPD through recruitment practices specifically seeks black, Asian, Muslim, Jewish, female and LGBTQ + applicants.

Walton Isaacson has worked with brands including McDonald’s, Lexus, the Los Angeles Dodgers, Axe, Knob Creek, the Oscars, Basil Hayden’s, Cruzan Rum and Dove Hair. The agency was named creative agency of record for Spalding in November of 2015, following a review. Last year, Walton Isaacson welcomed Jeff Davidoff  as its first president and Christine Villanueva as senior vice president, head of strategy.

In March of 2016, the agency took on then-candidate Trump for immigrant rights organization CHIRLA Action Fund with “Turn Ignorance Around.”

Pic via

Campbell Ewald launched a PSA campaign for the Ad Council, HHS Administration for Children and Families (ACF) and the National Responsible Fatherhood Clearinghouse built around a simple but undeniably endearing premise: kids telling dad jokes.

The spot opens with a series of children making their way onstage to a microphone before the first of them delivers his line: “Can I tell you a cat joke? Just kitten.”

“Why did the girl ask the mushroom to dance?” asks another, delivering the punchline, “because he was a fungi” with a knowing smirk.

In between the jokes, the spot cuts to kids reacting with laughter. After a series of such paternally-influenced company, the spot delivers its message by asking why kids love dad jokes.

The answer, of course, is “Because they come from dad.”

Campbell Ewald’s effort concludes by calling on viewers to “Take some time to be a dad today.”

“Jokes can be found in every dad’s bag of tricks — dads of all backgrounds, situations and complexities,” Campbell Ewald chief creative officer Jo Shoesmith told The Drum in a statement. “Some are groan-worthy and some are downright corny. But that exchange of humor, which only takes a shared moment between dads and kids, creates cherished childhood memories. This work captures all of the natural, quirky ways kids go about reciting jokes shared by their dads.”

“Although this campaign utilizes a lighthearted approach to the subject of effective fatherhood, its emphasis is one of real importance to fathers and families everywhere; that fathers play a crucial role in impacting positively the lives of their children and of their families as a whole,” added ACF acting assistant secretary Steve Wagner.

Is color printing even legal? Does it cost as much as a horse? And could the office’s fancy new all-in-one print-scan-copy-fax machine have an actual security guard living inside it? If it does, Gary Fabert wants to grab a brewski with that guy and “thank him for his service.” Fabert, host of the intentionally low-fi…

Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: CEOs and brand leaders are rethinking their messaging, and how close they want to get to the White House, in the post-Charlottesville Trump era. Wal-Mart’s CEO Doug McMillon wrote to employees that Trump “missed a critical opportunity to help bring our country together by unequivocally rejecting the appalling actions of white supremacists,” CNN reports. But McMillon stayed on one of Trump’s presidential advisory boards, while six others including the CEOs of Merck, Under Armour and Intel dropped out this week, amid all the critiicsm over Trump’s response to the violence in Charlottesville, Va. A non-profit called Color of Change is pressuring the CEOs of PepsiCo and Campbell Soup to depart, too.

Trump has poured gasoline on his feud with CEOs, as Politico notes. Business leaders who leave his committees are “grandstanders” who aren’t taking their jobs seriously, Trump says. Also, it seems undeniable now: “CEO life has become politicized,” says an expert quoted by Bloomberg News. Another point worth noting: If more business leaders are speaking out, that’s partly because Trump’s tweet attacks on corporations don’t seem to pack the same punch as they did soon after the election, as The Wall Street Journal notes.

Handy Guide: Several publications have lists on which CEOs have stayed on Trump’s advisory panels and which dropped out. The New York Times’ is here and Recode’s is here.

Continue reading at AdAge.com

Director Bryan Fogel has joined Supply & Demand for commercial representation. Fogel arrives as Netflix releases his documentary “Icarus,” which the streamer acquired at Sundance for $5 million. The film earned “The Orwell” Special Jury Prize during the Park City festival, and won the first-ever Audience Award at The Sundance Film Festival: London. It also opened the Washington-based documentary festival, AFI Docs.

Continue reading at AdAge.com

Category: Beyond Madison Avenue
Summary: A new campaign for OtterBox, the smartphone and tablet protective case brand, is gloriously silly: it features Peyton Manning — and a giant otter who’s there to protect him at all costs.