Failures wanted in creative advertising
Posted in: UncategorizedDon’t worry if you didn’t get the GCSE results you wanted. This crazy business called advertising doesn’t care about what you did or didn’t do at school.
Don’t worry if you didn’t get the GCSE results you wanted. This crazy business called advertising doesn’t care about what you did or didn’t do at school.
Brittaney Kiefer thinks Secret Escapes’ campaign is a cut above other summer holiday ads.
First came the scary puppets and then came the scarily predictable gender stereotypes, says Nicola Kemp.
Martin Sorrell retained a sense of humour, while Mother staff have been temporarily turfed out of their Shoreditch office.
Dominic Goldman, the former executive creative director of Grey London, has re-emerged as the global creative director at the production company Iconoclast.
Accenture executives have taken time out from parking tanks on holiday companies’ lawns to conduct an agency review. Meanwhile the Ovo Energy and Axa reviews have moved on and The Body Shop has turned to an agency as it looks to revamp.
Airbnb has partnered with US actor Danny Glover in an attempt to overcome suggestions that the platform is discriminatory.
Uber’s total bookings in the second quarter of 2017 hit $8.7bn (£6.8bn) – double what they were a year earlier for the taxi-booking app.
Crispin Porter & Bogusky has appointed Erik Sollenberg, the chief executive of sister agency Forsman & Bodenfors, to be the ad agency’s new global chief executive, succeeding Lori Senecal.
From #MAGA to #Maythe4th, here are some of the biggest hashtags of the first 10 years of the hashtag.
Barclaycard is piloting a self-service ice cream van, which allows customers to serve and pay for their ice cream using their contactless card.
JC Jacobsen, who founded Carlsberg in 1847, took to the stage in Copenhagen in holograph form yesterday to explain why the brand’s famous tagline, “Probably”, reflects his belief in the scientific method.
Will the consumer be the biggest winner from the new EU privacy rules?
The UK ad industry is staging “London’s biggest ever music quiz night” in aid of The Grenfell Tower community and the organisers are urging agencies and media owners to take part.
Public Health England has rolled out a new “One you” physical activity campaign with an accompanying fitness app.
In a new ad for Wienerschnitzel, A Common Thread director Eli Green enlists a slightly unhinged German techno band to introduce the brand’s latest offering, Chicken Schnitzel Sandwiches. Conceived by California agency Amusement Park, Schnitzelbration features a group of black-clad musicians strutting their stuff on stage while singing the praises of schnitzel in faux German. […]
The post Hot Diggity, Der Wienerschnitzel appeared first on Adpulp.
Good morning. Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing and digital-related news. What people are talking about today: The industry is still digesting the big news from yesterday the disappointing half-year financial results from the world’s largest advertising company, WPP. Its stock plunged 12%, yanking down other ad firms’ shares too. WPP said the company would barely grow next year, blaming cutbacks in spending by consumer packaged goods brands, as Ad Age’s Laurel Wentz notes. But there could be another under-the-radar factor weighing on holding company revenues lately U.S. marketers’ concerns over transparency in media spending, as Ad Age’s Jack Neff and Lindsay Stein write. The pair also coined a phrase for yesterday’s shock stock: “WPP Wednesday.”
Note this
Samsung unveiled its Galaxy Note 8, a phone with a supersized screen and specs, which is set to go on sale Sept. 15. Wired calls it “a beast of a smartphone.” Quartz, getting straight to the point, calls it “the phone that must not explode.” It’s the successor to the Note 7, which was recalled after defective batteries caused some of them to ignite. There’s a special deal for those who got burned last time: Samsung will give Note 7 buyers a $425 discount off the new phablet. The phones start at around $950.
The game is a more direct means for diners to interact with the brand, said Chief Marketing Officer Iwona Alter.
It’s the latest way Jack in the Box is trying to stand out with tech-focused ideas. Other food chains have introduced online games, such as retro-styled Colonel Sanders game from KFC and a “Guac Hunter” game from Chipotle Mexican Grill.
Jack in the Box’s sales of late have been on their own crash course. Same-store declined 0.2% in the latest third quarter. And earlier this month the company predicted same-store sales would be flat to down 2% in the current fourth quarter. That could result in a fiscal 2017 same-store sales decline of about 0.5%, following a 1.2% increase in fiscal 2016.