(TrendHunter.com) Singer Justin Bieber is collaborating with H&M in the retailing of his stadium merchandise that remained following the cancellation of his World Purpose Tour.
The young pop sensation’s…
Did you know that 64% of Millennials would rather make $40,000 a year at a job they love than make $100,000 a year at a job they think is boring? In other interesting news, there is a 44% underemployment rate among recent college graduates, yet only 9% of top-performing college students say they plan to […]
The post Hey, How’s Your Job Goin’? appeared first on Adpulp.
(TrendHunter.com) The ‘Airbag’ is an inflatable plastic bag with a colorful and playful design that encourages interaction between users and their belongings.
The transparent design features a unique…
-McCann Shanghai launched this “Mojito Girl” spot for KFC China (video above).
-The Clio Awards was acquired by investment company Evolution Media.
-Red Urban New York is helping Dos Equis search for “The Most Interesting Fan of College Football.”
-Former American Advertising Federation president Howard Bell died at 91.
-The New York Times takes a look at the six-second ads coming to NFL games on Fox.
-Italian fashion brand Diesel named Publicis Italia as its global marketing agency after just ten months with Anomaly.
-Snapple U.K. tasked BMB with “developing a fresh and innovative approach to its social strategy.”
-Production company MediaMonks Los Angeles named Olivier Koelemij as its first managing director.
Once upon a time, Page Six, the New York Post gossip section, actually appeared on page six. Like on Jan. 3, 1977, when the first edition ran, complete with tidbits about Margaux Hemingway, Henry Kissinger, Steve McQueen, Jackie Onassis and John F. Kennedy Jr. (see below).
Legendary journalist James Bradywho later went on to become an Ad Age columnist (he died in 2009)created Page Six at the behest of the paper’s owner Rupert Murdoch, who’d bought the New York tabloid for $30.5 million in 1976. It wasn’t long before Page Six became a major force in New York mediaan inky forum where reputations could be ruined or burnished, the famous humbled, fledgling celebrities given a boost and hot spots annointed or suddenly iced out. Other print gossip franchises tried to match Page Six’s momentum (from New York Magazine’s Intelligencer section to The New York Times’ “Public Lives” column), but it wasn’t until the internet’s mid-childhood that it faced serious competition (Gawker, TMZ).
Now Page Six is making a fresh bid for relevanceand crossplatform dominance. Here’s what you need to know:
Can dog food keep the pumpkin spice trend kicking?
America might have finally reached peak pumpkin with nowhere to head but down. Sales of pumpkin-flavored items reached a record $414 million this year, according to Nielsen. “However, while sales are still climbing, there are signs that the pumpkin spice consumer craze may be leveling off with slower percentage of growth happening year over year,” Nielsen adds. The 6% increase in sales over 2016 through the 52 weeks ending July 29, is slower than the 10% increase in the same period a year earlier. Products in decline include pumpkin pie filling (-6%); pumpkin flavored creams (-6%); pumpkin baked bread (-7%); and pumpkin flavored yogurt (-10%), according to Nielsen. But new products like pumpkin dog food are keeping the pumpkin trend alive.
‘Assassin’s Creed’ strikes Monster deal
Howard Bell, father of advertising self-regulation in the U.S., and the man who led a merger of groups that formed the American Advertising Federation, has died at age 91.
Bell became founding president of the AAF when it was formed in 1967 from the merger of the Advertising Federation of America and the Advertising Association of the West. During his 24 years in the post, he helped establish the American Advertising Awards (Addys) and National Student Advertising Competition. He moved the organization’s headquarters from New York to Washington, D.C., which, along with the organization’s membership spanning marketers and agencies, helped stake its place as the “Unifying Voice for Advertising.”
Bell also played a central role in creating the New York-based Advertising Self-Regulatory Council, aimed at cleaning up advertising amid attacks by Ralph Nader in 1971. Bell continued to chair the National Advertising Review Board until 2014, helping adjudicate cases on appeal from the National Advertising Bureau of the Council of Better Business Bureaus well into his 80s.
Integrated
Nestlé
Advertising Agency:Project House HAVAS Worldwide, Istanbul, Turkey
Creative Director:Serhan Acar
Copywriter:Ali Garan
Art Directors:Ümit Yan?lmaz, Metin Dilek
Digital Producer:Cenk Hobapl?
Social Media Managers:Selin Akbay, Burak Bolat
Brand Managers:Birol Ecevit, Burtay Ba?tufan, Hande Alagöz
Project Manager:Ari Rozant
Producer:Volkan Alkan
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
