(TrendHunter.com) These examples of optical illusion decor range from floating cloud lamps to 3D floor tiles which boast a perception-altering pattern. Adding a surreal element to any home, public space, or office,…
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Akriti Kapur is a Graphic Designer by profession and has had the good fortune of being mentored by some stalwarts from the design fraternity. Having worked extensively for about 8 years in the Design industry and heading the creative depatment for varius firms, she has handled projects such as the Launch of One Indiabulls, Rebranding of Sarvodaya Hospitals, Dhabha by Claridges, Launch of Volvo S60 and various clients across FMCG, realty, and consumer durables category.
Akriti’s work got featured in Brand and Brochure & Layout Design Book, an international platform for showcase of exclusive graphic designing work and is also awarded for a Special Winner Certificate for participating in the “Absolut Bottle Design” campaign hosted on Talenthouse India.
She’s now started her own venture by the name of ARTBOAT.
A little about your outfit Artboat. What do you do?
ARTBOAT is a creative agency catering to your brand creation through visual identity, packaging, advertising, websites & many things in between.
We believe that brand creation is an adventurous and creative journey, come aboard and let us help you in every step!!
What made you start Artboat?
Design is a journey that started for me much before i joined college. With gaining experience on the job and as a design consultant, every day is a learning process. ARTBOAT aims to further initiate the design process and give the clients a fresh look to their design needs.
Tell us about your designers/animators. Did they go into fine art or design schools? How do you pick them up?
As the startup is just forthnight old its and currently just me as the design head. As we rope in more clients and projects, more people will be involved depending on the kind of work the project demands, weather it involve tying up wtyh illustrators, designers or artists, ARTBOAT would love mergers with people with all different skillset.
Can you tell us the process of building a design language for a brand?
From starting with the naming of the brand, reseraching about the demographics and the nature of the brand the brand story starts to form a shape.
Designing a moodboard and perceiving the first thought of the consumer about that brand forms the basis of the design and execution.
How important is the focus on good design in Artboat?
Good design along with a good understanding of the brand is what ARTBOAT aims for. The consumer should be able to relate with the brand and the design should help him do that.
What does Artboat do which sets it apart?
As we have just started our sail, in few months from now we will get a better picture of what sets it apart from others.
Tell us something about Design in the Digital Era.
Digital Era has made it much easier for brands to reach a large audience through just a click of a button. As it hasn’t taken much away from the print media but it has given a huge platform for the brands and as well as the customers to see their brand, review it, have an open forum to discuss about it and then being loyal towards it.
Were there any particular role models for you when you grew up?
Not really! Just had a vision about me being an entrepreneur.
Who was the most influential personality on your career in Brand Building?
Starting from my dad who is an Architect, my sister who is an Interior designer, design is something that had always intrigued me in some way. My sister encouraged me to take up this career and since then its been a wonderful journey all along. Now with the confidence of my husband Artboat has materialized and i am looking forward to the future.
Do you work with any advertising agencies? Or mostly directly with brand teams at clients’ side?
I am currently working with an Advertising agency called as Glue creatives a creative director. Along with this i am working for Velocity Cycles.
What do you feel about the state of design in India? Do you feel that our collective aesthetics need to improve?
More startups are emerging an people are looking for more new and dynamic work for their brands. Yes i do believe that a major part of the clients need to improve their ideology about Graphic Designing being a much more serious and benefitting career choice.
Any other Indian design firms that you admire?
I admire NH1 Design for their fresh and concept based designs, CODESIGN also comes on the top of my list.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
Yes definitely, i have inspired few of my cousins to take this up and will continue to do so.
Who would your design team like to take out for dinner?
ARTBOAT would love to take Sundar Pichai (CEO of Google) out for dinner.
What’s on the company iPod?
Lot of screenshots of the design that I love.
Mac or PC?
MAC hands down!
Whats your Twitter Handle?
I am not on Twitter.
The post Akriti Kapur : Artboat appeared first on DesiCreative.
Awards judges look for brave work. Only people can deliver this, says MediaCom’s chief transformation officer.
Thanks to the growth of e-commerce in the UK, the retail sector is set to be the biggest spender on digital advertising this year and is expected to continue to do so next year.
The stock market is on fire. So, why are advertising agency stocks are languishing on the vine? According to The New York Times, WPP, which owns agencies including Y&R and Ogilvy & Mather, said annual net sales may be flat or grow up to 1 percent as it reported that the measure shrank in the […]
The post Is Adland A Risky Place for Investors? appeared first on Adpulp.
Yanjaa Wintersoul, a 23-year-old with cheerful purple hair, is a memory champion. That’s an actual thing, with contests where people have to memorize as many digits, decks of cards, historic dates and random lists of words as they can in a short period of time. Ikea, the Swedish home furnishings retailer, gave Wintersoul a quirky challenge to help unveil its 2018 catalog: memorizing all the obscure details in the book’s 328 pages.
How good is Wintersoul? Watch her above. Ask her what’s stuck to the fridge in the background of the homey scene on page 21, and she remembers the details Ikea put there to lend authenticity to its furniture stagings (a baby sonogram, a child’s drawing of an animal). Or ask her something even weirder, like whether anybody in the catalog needs to visit the eye doctor, and she remembers two scenes: a woman with her eyeglasses tucked into the pocket of a recliner (page 176) and a wall where a small doctor’s eye chart is displayed along with other art (page 33).
CBS Corp. has snapped up ailing Australian TV broadcaster Ten Network Holdings, securing an offshore testing ground for its on-demand streaming service.
The most-watched U.S. network agreed to buy Sydney-based Ten, which has lost money for five straight years, and provide immediate funds to save it from collapse, the Australian company’s receivers and administrators said Monday in a statement. The planned transaction also sidelines a potential bid from News Corp. Co-Chairman Lachlan Murdoch. Terms of the deal weren’t disclosed.
The New York-based media giant, which airs “The Big Bang Theory” and “NCIS,” plans to introduce CBS All Access in Australia, more than two years after Netflix started streaming Down Under. Competition from upstarts including Netflix, available in almost 200 countries, is compelling legacy TV companies like CBS to offer their own programming to subscribers on-demand via the internet.
Marketers can now reach Yelp users on apps and websites that aren’t operated by Yelp.
The business-review site partnered with data management platform LiveRamp to make the location and search activity for its 100 million users available to advertisers. The move allows marketers to create custom audience segments in similar fashion to Facebook and its Audience Network.
With Yelp Local Audiences, advertisers will now be able to isolate data segments based on categories like brand interest or attributes as well as geographical data, said Drew Canniff, regional VP of agency sales at Yelp. People who search for car dealerships, or restaurants based on price, for example, can be carved out into segments.
Michael Jordan is trying his hand as a venture capitalist.
San Francisco-based startup Gigster announced today that it has raised $20 million from a group of investors that includes the six-time NBA champion and Charlotte Hornets majority owner. The three-year-old Gigster, which connects freelance web engineers and developers with companies looking for help, has raised $32.5 million. The most recent fundraising round was led by Redpoint Ventures, along with Andreessen Horowitz, Y Combinator, Ashton Kutcher’s Sound Ventures, and Marc Benioff. (Bloomberg LP’s venture capital fund Bloomberg Beta is also an investor.)
Jordan is part of a wave of current and former athletes, especially from the NBA, who are taking stakes in Silicon Valley startups. He invested previously in the Switzerland-based sports data company Sportradar. A representative for Jordan declined to comment.
Mic, a website aimed at millennials, used to employ 40 writers and editors producing articles on topics like “celebrating beauty” and “strong women.” Ten were let go this month, with most in the revamped newsroom of 63 now focused on making videos for places like Facebook.
Critics have called such moves “100 percent cynical” and out of sync with audience demand. Yet Americans are watching more video snippets online, either because they secretly like them or because they’re getting harder to avoid. The growing audience for video, more valuable to advertisers than the space next to words, is causing websites to shift resources in what’s become known across the industry as the pivot to video.
“When you think about how many hours people spend watching video versus reading, the audience has already spoken,” said Chris Altchek, chief executive officer of Mic. The outlet’s viewers spend 75 percent of their time with “visual” content like videos, not text, he said.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The ads here ran on national TV for the first time yesterday.
A few highlights: Esurance shows how its app can help you find exactly the right coverage — just like a dating app can help you find your “perfect match.” In an Old Spice spot, a coach finds something kind of suspicious in Von Miller’s locker — but he’s got a great explanation for it. And a son demotes his supposed “#1 Dad” in a brutal Little Caesars ad.
(TrendHunter.com) These Gen-Z marketing innovations range from popstar-created Latina programs to fast fashion Disney collections. A standout—Forever 21’s Disney x Pixar clothing collection—consists…
The former Alaska governor failed to show that the newspaper had acted maliciously when it made a mistake in an editorial, a federal judge ruled Tuesday.
In top publishing jobs, Mr. Kaminsky steered Richard Simmons, Xaviera Hollander, Richard Nixon and Donald Trump into print while writing his own novels.
“App Minha Unimed” Its an app that provides services from Unimed Fortaleza health insurance plan, wherever you are.
Front assist is a clever safety feature in ŠKODA cars that automatically stops the vehicle to prevent collisions. To demonstrate its functionality we placed an image of the back of a braking freight truck underneath a bungee jump site in a festival. This way the jumpers could literally experience the sensation of this feature without actually being in real danger. With ŠKODA Jump Assist we managed to stand out amongst the overwhelming amount of festival sponsorships, present ŠKODA as a cool brand amongst youth which was long overdue, and deliver our message in a moment that they won’t soon forget.
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