Jul
28
Jul
28
Finish Line: Parental Advisory
Posted in: Uncategorized
Jul
28
Clemenger BBDO Promotes Evan Roberts and Stephen de Wolf to Executive Creative Director Roles
Posted in: UncategorizedClemenger BBDO promoted Evan Roberts (pictured right) and Stephen de Wolf (pictured left) to roles as executive creative directors, tasked with leading the agency’s creative department alongside creative chairman James McGrath.
“It’s one extraordinary thing to be a world class creative, and quite another to be a brilliant leader. In Evan and Steve, we miraculously have both,” McGrath said in a statement published by LBB. “I feel so fortunate to have them and our creative leaders at large, working on, leading and then making the most of the opportunities our client’s greatest problems present.”
“The impact of both the lads is unquestionable. Looking beyond the work, the cultural significance they have in the agency is huge and they are great leaders,” added Clemenger BBDO Melbourne CEO Nick Garrett. “They have creativity and passion in equal measure, but they are wonderful people and we are very proud to have been able to promote from within.”
The promotions follow the recent departure of agency veteran and chief creative officer Ant Keough, recently named to Adweek’s Creative 100.
Roberts and de Wolf both joined Clemenger BBDO as creative directors in 2014, de Wolf a few months prior to Roberts. Both have worked on iconic campaigns such as “Hungerithm” for Snickers, “Rethink Speed” and “Meet Graham” for Transport Accident Commission, with de Wolf also working on “Strings” for TAC in 2015.
Before joining Clemenger BBDO, Roberts spent around six years with George Patterson Y&R in Melbourne as a copywriter and creative director. He served an earlier stint with Clemenger BBDO as a copywriter beginning in December of 2002, but left after two years for JWT Manchester. A year later he returned to Australia to join FCB Melbourne, where he spent a year and a half as a copywriter before joining George Patterson Y&R.
Prior to arriving at Clemenger BBDO, de Wolf spent nearly three and a half years with 18 Feet & Rising in London as a creative director, working with clients such as Virgin Media, Nando’s Restaurants and Nationwide Building Society. Before that he spent a year as creative group head at JWT Sydney, working with clients including Kellogg’s Australia. That followed four years in the same role with Saatchi & Saatchi in Auckland, working with clients including Toyota and Telecom New Zealand, following a year as a senior art director with the agency. Like Roberts he served an earlier stint with Clemenger BBDO, spending a year as an art director with the agency beginning in 2004 before leaving to join Campaign Brief as a senior art director and general manager.
Image: LBB
Jul
28
Amsterdam Worldwide and Asus Take a Deep, Impressionistic Dive Into the Ocean Together
Posted in: UncategorizedHow often do agencies get to tag along on deep sea adventures?
OK, probably more than most. A new campaign from Amsterdam Worldwide for Taiwanese tech company Asus is a solid entry in the “actually, it’s a short film” category.
The first of two spots showcasing the client’s hardware stars freediver Sofía Gómez Uribe, whose life is “always on the go, a constant adventure.” In the artsiest product demo we’ve seen this week, she wears a custom suit powered by the Asus Transformer 3 Pro and synced with her heart rate to go 83 meters deep.
That was pretty impressive. But we will stay on the surface looking down, thank you very much.
The next, very different ad in this campaign features David Fischer, founder of the fashion/culture magazine and website Highsnobsociety, explaining how he turned said snobbery into a legitimate business with the help of the trusty Asus ZenBook.
That one was a little less interesting, and Fischer’s “Just do what you enjoy most” doesn’t always lead to success.
Maybe we’re a little jealous of a dude who created a media company all by himself. And his office looks a bit like that of a chief creative officer, too.
CREDITS
“Ocean Heart”
Director: Moritz Grub
DOP: Moritz Grub
Creative Director: Moritz Grub
Underwater Director: Julie Gautier
Underwater DOP: Julie Gautier
1st Assistant Director: Stefan Dotter
Camera Assistant: Stefan Dotter
Underwater Camera Assistant: Arthur Lauters
Production: Amsterdam Worldwide
Producer: Christy Colon
Art Director: Martí Panes
Account Director: Agathe Wiedemair
Post Production: Paul Schwabe Digital Production
Music: YouGuys Music Berlin
On-screen Talent and Freediver: Sofía Gómez Uribe
Dive Center and Dive Equipment: Blue Life Dive
Safety Divers: Walid Boudhiaf / Jonathan FaneStock
Footage: Vitali Gelwich
“Dream Machine”
Director: Philipp Ramhofer
DOP: Jakob Preischl
Camera Assistant: Dominik Bodammer
Creative Director: Moritz Grub
Creative: Maximilian Braun
Account Director: Agathe Wiedemair
Production: BWGTBLD
Producer: Sebastian Cordes
Line Producer: Anna Bauer
Editor: Christian Zimmermann / Thomas Wedekind
Post Production: Paul Schwabe Digital Production
Music: Moritz Staub / staub-audio
On-screen Talent: David Fischer
Jul
28
Mono Promotes Jeffrey Gorder to Chief Growth Officer
Posted in: UncategorizedMinneapolis-based independent agency mono promoted Jeffrey Gorder to the position of chief growth officer.
The role we bring Gorder back to the agency’s Minneapolis office after two years in San Francisco, where he will lead strategic growth efforts for both offices, working closely with mono’s partners and CMO Erin Keeley.
Gorder was promoted to managing director two years ago and relocated to help establish the San Francisco office, along with fellow managing director Jane Delworth and managing creative director Paula Maki, who will continue to lead the office. An agency veteran of nearly nine years, before joining mono Gorder spent six years as vice president, marketing for Little and briefly served as president of ideapark.
“Jeffrey has been instrumental in our year-over-year growth, and some of our agency’s most monumental moments,” mono managing director and founder Jim Scott said in a statement. “Not only has he helped us build roots in San Francisco, but he’s landed us major pieces of business with clients that come to us for our innovative, design-driven ideas. His client savvy is unparalleled and we couldn’t be more excited to have him in this new leadership role.”
“It’s been an unbelievable nine years at mono,” added Gorder. “I’m thrilled to step into this new role to help write and lead the next chapter of success and expansion for the agency. mono is among the best in the country, and we are perfectly positioned and built to take on more from our core clients and establish new, meaningful relationships with brave brands and modern marketing leaders.”
Jul
28
Blind Items: This Magazine Really Didn’t Tie the Room Together
Posted in: UncategorizedAs we near the end of another long, somehow both slow and exhausting week in the world of advertising, it’s time for another entry in the Blind Items series.
Today we have two dudes whose alleged behavior does not always endear them to coworkers.
- One creative leader at an agency you know is a very visual guy. He is, in fact, a little obsessive about the way things look, and we might even give him an armchair diagnosis of OCD. Why? The agency in question recently received a certain honorable designation from a certain publication, and there was much rejoicing (yay), but this person was a little less excited than other staffers. In addition to being in charge of all the campaigns his employer produces for clients, he is also the self-designated “Head of Vibe” for its largest office. And he didn’t like the vibe of this magazine, because the color scheme on its cover clashed with his chosen tastes in interior decor. So he refused to let anyone display the issue in the office. The agency’s PR team was understandably irritated, but it’s all good, because he was busy prepping some SICK Instagram posts and watching the likes roll in, bro.
- A second guy with “chief” in his title at another big agency has made some enemies in the worst possible places. The agency holding company’s diversity director recently accused him of making unspecified, racially insensitive comments, and a subsequent internal investigation revealed that several other employees also took issue with homophobic jokes he’s made in the past. Apparently, this person has been so insulated by his executive roles and his 30-plus years in the industry that he still doesn’t realize the year is 2017. According to our source, these claims were serious enough to warrant an external legal counsel, and a quick investigation led the agency to hire an outside firm for representation in the matter. This will almost certainly not end well, but the agency would understandably rather settle than have its dirty laundry aired in public.
Jul
28
Young & Laramore Launches First Campaign for Trane
Posted in: UncategorizedBack in January, Ingersoll Rand appointed Young & Laramore as agency of record for its Trane and American Standard Heating and Air Conditioning brands.
Now the independent Indianapolis-based agency has completed its first campaign for the Trane brand, entitled “Tested to Run.” A series of spots stress the brand’s rigorous testing and hardworking engineering teams constantly striving to improve Trane products. Despite the change in agency and creative strategy, the brand’s “It’s hard to stop a Trane” tagline remains, however.
The campaign will roll out nationally in September, including broadcast spots on networks including HGTV, CNN, MSNBC, ESPN and Discover. Online video partners include The New York times, Wall Street Journal. Bloomberg, CNN, CNET and Huffington Post and the campaign will also include print (see below), OOH, radio, digital and social initiatives.
“When our team visited the plant in Tyler, Texas to see the extreme testing situations that Trane puts its products through, we couldn’t wait to find a way to present these compelling scenes in a campaign,” Young & Laramore president and chief strategy officer Tom Denari said in a statement. “From extremely frigid temperatures, to flooding, to severe impact, these tests truly pay off why Trane is so reliable.”
“This has been a great adventure, and in a sense, a true honor helping evolve a globally iconic brand,” added Ingersoll Rand director of brand and marketing communications, residential HVAC Brian Welborn. “The fact is, no one tests like we do. And the reality is, it’s our people and their beliefs that continue to push Trane. The Y&L team did a great job of capturing that idea, and breathing fresh life into it.
Credits:
AGENCY: Young & Laramore
• Carolyn Hadlock, ECD/ Principal
• Bryan Judkins, Creative Director / Principal
• Scott King, Associate Creative Director
• Dan Shearin, Senior Art Director
• Deidre Lichty, Senior Writer
• Sara Frucci, Designer
• Tom Denari, President & Chief Strategy Officer
• Brad Bobenmoyer, Vice President, Account Director
• Dave Theibert, Account Supervisor
• Sarah Davis, Account Manager
• Catherine Watson, Associate Account Manager
• Kari Peglar, Senior Consumer Insight Strategist
• Amy Jo Deguzis, Executive Producer
PRODUCTION COMPANY: Rattling Stick
• Richard Kaylor, Head of Production
• Jeff Shupe, Executive Producer
• Mark Hall, Line Producer
• James Frost, Director
• Masanobu Takayanagi, Director of Photography
EDITORIAL: Lost Planet
• Josh Hegard, Editor
• Gary Ward, Executive Producer
• Tim Kirkpatrick, Producer
• Garrett McDonald, Assistant Editor
END TAG / GRAPICS: Gentleman Scholar
· Will Campbell, Creative Director
· Will Johnson, Creative Director
• Nicole Smarsh, Producer
ORIGINAL MUSIC: Phantogram “When I’m Small”
· Bankrobber/Barsuk, Master Liscense
· Reservoir, Publishing Liscense
· Universal, Publishing Liscense
SOUND DESIGN / MIX: Beacon Street Studios
• Adrea Lavezzoli, Producer
• Kate Vadnais, Producer
• Rommel Molina, Engineer
• Amber Tisue, Engineer
PHOTOGRAPHY
• Benedict Redgrove, Photographer
• Tracey Quigley, Executive Producer
• John Moore, Producer
Jul
28
Thursday Odds and Ends
Posted in: Uncategorized-Denver agency Amélie Company launched a PSA campaign for Coloradans Against Auto Theft (CAAT).
-San Francisco-based agency Muh-tay-zik Hof-fer expanded its leadership team with the hires of Paul Stechschulte as executive creative director, Tanya LeSieur as head of production and Katie Ramp as director of talent.
-MDC’s Assembly opened a new office in Los Angeles, appointed Arthur Chan as managing partner of West Coast operations.
-The Drum takes a look back at the ads for the now-defunct Coca-Cola brand Coke Zero.
-McCann Worldgroup Indonesia hired Felicia Hutabara as creative director.
-Camp+King founder and CCO Roger Camp examines his career in five executions.
Jul
28
A Soldier Statue Is Slowly Melting in London, Marking 100 Years Since a Bloodbath Fought in Mud
Posted in: Uncategorized“I died in hell. They called it Passchendaele. … I fell into the bottomless mud, and lost the light.” This description of a Belgian battlefield by British soldier and poet Siegfried Sassoon has long been synonymous with World War I’s Battle of Passchendaele, which began in July 1917 and lasted nearly four grueling months. This…
Jul
28
P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway
Posted in: Uncategorized
Procter & Gamble’s concerns about where its ads were showing up online contributed to a $140 million cutback in the company’s digital ad spending last quarter, the company said Thursday. That helped the world’s biggest advertiser beat earnings expectations. Perhaps even more noteworthy, however, organic sales outperformed both analyst forecasts and key rivals at 2% growth despite the drop in ad support.
P&G didn’t call out YouTube, the subject of many marketers’ ire earlier this year, in its fiscal fourth-quarter earnings release, but did say digital ad spending fell because of choices to “temporarily restrict spending in digital forums where our ads were not being placed according to our standards and specifications.”
Those cuts amounted to nearly a percentage point of profit margin for the quarter, with cuts to agency and production fees further boosting profits.
Jul
28
Anybody Wanna Buy a Magazine? Time Inc. Is Now Trying to Offload Three Glossies
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Wednesday, July 26:
1. How can you get people to stop talking about the whole Trump-Russia thing for a minute? How about a series of tweets like this?:
Think of this as the strategically-timed tossing of dual-purpose red meat that will please some of Trump’s most socially conservative voters and also send the media into a (helpfully distracting) frenzy.
Jul
28
Royalty and Royalties: How Bob Launey Changed the Agency Model and Tried to Reinvent TV
Posted in: Uncategorized
When I was an Ad Age reporter in New York, in the ’60s, I used to hang out with Bob Heady, the most intrepid Ad Age journalist I ever worked with, and Bob Launey, an account guy at BBDO before he started his own agency in 1965. Bob turned 90 this June, and I thought you’d like to hear the story of how Bob’s agency developed royal connections.
Bob’s idea for his agency was ahead of its time, and even today most agencies don’t do what he did. The agency, Launey, Hachmann & Harris, did all the usual stuff, but it also did licensing. (Bob also appeared in some print ads while at BBDO– for Hart Shaffner & Marx, Lucky Strike and the New York Times.)
“We treat licensing like a package-goods product,” Bob told the New York Times in 1995. “As a licensing agent, we market the licensor’s product for a long life. We’re really doing brand management.” Whatever Bob and his agency was doing, it worked: licensing was the agency’s primary revenue producer. His agency, in fact, was the creative force behind a plan to sell a bracelet on a famous soap opera that it was hoped would create a groundbreaking new revenue stream for broadcasters.
Jul
28
In the Latest Episode of 'The Real Househusbands of Trump's White House' …
Posted in: Uncategorized
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Thursday, July 27:
In the latest episode of “The Real Househusbands of the Trump White House,” Rex is feeling totally undermined by Donald. Anthony basically says Reince is a big fat leaker — and dares Reince to say he’s not. And Donald is stoked that his throwing shade at the transgender community has gotten everyone to shut up (for a minute, at least) about all that Russia stuff. Anyway, let’s get started …
1. Per The Week’s Marc Ambinder in a post titled “How Trump spectacularly misread the politics of his transgender ban”:
Jul
28
Confused by VPAID vs. VAST? There's a Clear Choice in Video Ad Standards
Posted in: Uncategorized
The first iPhone was released 10 years ago, drastically shifting the way consumers receive and interact with content. A decade later, marketers are still adapting to new mobile trends. Adults in the U.S. log almost two hours a day using video-related apps on their smartphones, and nearly 20% of all media consumption happens within mobile apps.
With this in mind, advertisers have shifted their focus to mobile marketing — creating new platforms, standards and buying strategies designed to capture the attention of today’s voracious, mobile users.
Currently, there are two video standards in the market: Video Player-Ad Interface Definition (VPAID) and Video Ad Serving Template (VAST). But not every standard is created equal when it comes to measurement, viewability and user experience.
Jul
28
P&G Slashes Digital Ads by $140M Over Brand Safety. Sales Rise Anyway
Posted in: Uncategorized
Procter & Gamble’s concerns about where its ads were showing up online contributed to a $140 million cutback in the company’s digital ad spending last quarter, the company said Thursday. That helped the world’s biggest advertiser beat earnings expectations. Perhaps even more noteworthy, however, organic sales outperformed both analyst forecasts and key rivals at 2% growth despite the drop in ad support.
P&G didn’t call out YouTube, the subject of many marketers’ ire earlier this year, in its fiscal fourth-quarter earnings release, but did say digital ad spending fell because of choices to “temporarily restrict spending in digital forums where our ads were not being placed according to our standards and specifications.”
Those cuts amounted to nearly a percentage point of profit margin for the quarter, with cuts to agency and production fees further boosting profits.
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