Hasta La Creative!

Creatives are usually brought up to believe that if they listen to other opinions and are flexible then they are somehow not a true creative.

Relying too much on real-time data is a risky step, warns Newsworks’ insight director.

P&G’s chief executive David Taylor has insisted the company has the “right plan in place” for continued growth, as it reported organic sales growth of 2% last year.

Available for any campaign on the new interface, the call-based bid adjustment system is rolling out at the end of the year.

Campaign’s round-up of account moves across advertising and media.

It’s easy to overestimate the amount of time people spend thinking about our brands, warns 101’s strategy director.

Anti-animal product campaign Go Vegan World this week escaped a ban from the ASA for a print ad that several complainants believed misrepresented the practices of the dairy industry.

Category: Beyond Madison Avenue
Summary: No matter what emoji the Emoji Movie makes you want to use, it debuts Friday (July 28) – and is expected to generate $25m to $30m in ticket sales in the US and Canada opening weekend.

And as it seeks to wrest the #1 spot at the box office…

With more brands than ever tapping celebrity ambassadors for their marketing (think the overly creative pairings of Ice T and Geico, Steven Tyler and Skittles and Kobe Bryant and Turkish Airlines) Old Navy is trying the opposite approachand it’s working. Six months after giving up its three-year-old “funny girl” campaign, starring the likes of Julia Louis-Dreyfus, Elizabeth Banks and Amy Schumer, in favor of a colorful, yet celebrity-free approach, the Gap Inc.-owned brand is seeing sales rise and increased consumer engagement.

“We’re feeling really good about the ‘Hi, Fashion’ campaign and have no plans in sight for a celebrity,” said Jamie Gersch, who joined the San Francisco apparel chain as chief marketing officer last fall. “We’ve done a good job of finding scenarios that are engaging and hitting on what’s going on in the world and how to make people smile without having to use a celebrity.”

Some experts say the trend of celebrities in marketing is overplayed.

Continue reading at AdAge.com

Ms. Kakutani has reviewed books at The New York Times since 1983 and was awarded a Pulitzer Prize in 1998. The paper named Parul Sehgal one of its book critics.