Hasta La Creative!

The revamped Campaign Big Awards, which showcases and celebrates the very best of Britain’s commercial creativity, is now open for entry.

French automotive brand Citroën sent its global creative account to Havas network’s BETC, which subsequently launched a dedicated agency called Traction.

The integrated Traction agency will be dedicated to servicing the Citroën client globally, led by BETC Paris presidents Bertille Toledano and Stephane Xiberras.

“To have the opportunity to take the creative lead of such an incredible automobile brand, that has produced legendary creative campaigns, is an honour and a great responsibility,” Xiberras, whose title for Traction will be executive creative director, said in a statement published by LBB.

Arnaud Belloni, Worldwide Chief Marketing of Citroe?n, says:”I grew up with the imagery of Citroe?n iconic communication items, with the chevrons, the aircraft carriers, and the ‘revolutionaryr men.’ We want to use the spirit of its past as inspiration to foster its revival and bring the brand back to modern values,” added Citroe?n’s head of marketing Arnaud Belloni.

The Citroe?n account has been with the Havas Network for around thirty years, most recently residing with Les Gaulois. In 2014, the agency highlighted a dog’s stretching routine and channelled 70s car chase scenes in a pair of spots.

Traction will officially open its doors on October 1, with a location on “the third floor of Les Magasins ge?ne?raux in Pantin,” accoding to LBB.

Jacksonville, Florida-based national retain chain Stein Mart appointed Nashville-based independent agency BOHAN as its creative and strategic agency of record.

In the role, the agency will be tasked with handling a full range of services including creative, brand strategy and social content development. BOHAN’s first work for the client is expected in the company’s third quarter.

In the past, Stein Mart has worked with agencies including Orlando’s Fry Hammond Barr and Arnold New York, according to the Nashville Post.

“BOHAN’s creative roots run deep in the retail sector, and the opportunity to work with a client of Stein Mart’s caliber is certainly one that we’re excited about,” BOHAN president and chief executive officer Shari Day said in a statement.

“BOHAN is a good fit culturally for our organization, and their retail expertise uniquely positions them to understand the Stein Mart brand,” added Stein Mart CEO Hunt Hawkins, who was officially appointed to that position earlier this year after serving as interim CEO Since last September, when former CEO Dawn Robertson resigned. “BOHAN has shared interesting insights not only on the dynamic retail industry but also on our customers. We look forward to their creative direction as we move forward.”

According to MediaPost, Stein Mart spent $59.6 million on advertising last year, up from $57.5 million in 2015. Like a lot of retailers, the chain has struggled with sluggish sales recently.

It’s become common practice for advertisers to acknowledge and celebrate all forms of human beauty, not just the stereotypical standards. But Nike, as it so often is, was ahead of that game long before most. In 1999, a full five years before Dove launched “Campaign for Real Beauty,” Nike and Wieden + Kennedy broke the…

TV has long been a powerful force in advertising with significant reach and scale, but it’s no secret that TV’s share of ad spend has been on the decline; in fact, 2017 is the first year in which digital ad spend is expected to surpass TV spending. The reason for this is simple: Targeting. Digital advertising has offered targeting of audiences where TV traditionally has not.

The TV advertising ecosystem needs to evolve to compete with these digital alternatives. The beginning of this evolution is the birth of data-driven audience targeting and addressable advertising. These targeted TV advertising methods are rising in popularity yet there still remains a great deal of confusion around what they actually mean and how they work.

To address that confusion, here are some straightforward definitions:

Continue reading at AdAge.com

The software company on Tuesday plans to roll out a “white spaces” broadband service to connect rural Americans to high-speed internet.

Moneysupermarket.com’s marketing director shares the career lessons he’s learned along the way.

Flexible working could be the key to holding onto Millennial talent, according to a new report from social media training experts Digital Mums.

It was the day before the 2015 NFL draft in Chicago, and last-minute preparations were nearly complete for the announcement of a monster marketing deal: Hyundai Motor America’s multiyear, multimillion-dollar sponsorship of the nation’s most popular sports league.

Banners with the Hyundai and NFL logos were being unfurled. Contracts were being overnighted for final signatures. Dozens of Hyundai Tucson and Santa Fe crossovers were on-site for the April event, each with a special gold wrap to commemorate the 50th Super Bowl coming up in February 2016. Dave Zuchowski, then Hyundai Motor America’s CEO, was on a plane to Chicago for the announcement.

For the NFL still smarting from sponsor unease over its handling of domestic violence cases against its players it was a crucial, big-dollar vote of corporate confidence, a replacement for General Motors, which dropped its sponsorship of the league after a nearly 15-year run. For Hyundai, it was a marketing coup: The NFL was the jewel of sports sponsorship, one the automaker had coveted for years because of the validation such a partnership could bring to a challenger brand.

Continue reading at AdAge.com

Category: Beyond Madison Avenue
Summary: Japanese auto company Mazda is experimenting with an immersive ad format on Facebook that sees an out-of-control car skeet across the newsfeed.

The ‘Distracted Driving’ campaign from BBR Saatchi & Saatchi is looking to inform Facebook users that fiddling with your phone while driving opens up a substantial risk of danger…