Bertrand Bodson to leave Argos as retailer cuts top marketing position
Posted in: UncategorizedArgos’ chief digital and marketing officer, Bertrand Bodson, is leaving the retailer at the end of September and will not be replaced.
Unilever's mustard marriage halted as RB food brands sold to rival bidder
Posted in: UncategorizedRB has sold its food unit to Schwartz spices owner McCormick for $4.2bn (£3.2bn).
Google relaunches Google Glass
Posted in: UncategorizedWhereas most products launched by internet companies rely on consumer-side interest to validate business side application, Google Glass has stumbled into the exact opposite.
Google introduces voice based search within analytics
Posted in: UncategorizedDemocratising access, Google has launched a voice based interface for users of Google Analytics, lowering barriers to entry for those unqualified or unfamiliar with the system.
Aardman and Independent Films launch joint production offer
Posted in: UncategorizedAardman Studios and Independent Films are joining forces to offer a combined live action and animated video offer for clients with tight budgets.
Publicis Groupe holds 3% organic growth in Europe
Posted in: UncategorizedPublicis Groupe has praised strong organic growth of 7.8% in the UK for the first half of the year, as the French advertising giant’s half-year performance was marred by legacy issues in the US.
Wunderman and Founders Factory partner to swap client and start-up expertise
Posted in: UncategorizedWPP-owned Wunderman has partnered with incubator and accelerator Founders Factory, granting the former’s clients early access to promising start-ups.
Unilever cuts agency fees by 17% in first half of 2017
Posted in: UncategorizedUnilever is making progress with moves to streamline its advertising operations, its chief executive and finance chief have said.
Omnicom posts strong UK growth but global revenue dips 2%
Posted in: UncategorizedOmnicom’s UK organic revenue growth gathered pace in the second quarter of 2017, exceeding 9% year on year, as exchange rate movements drove a decline in its global revenue.
Campaign TV: Winter is here for King's (Landing) Cross
Posted in: UncategorizedSky, Transport for London and Exterion Media created “Stark” makeovers for London’s largest stations to celebrate the launch of the latest Game of Thrones season.
Thursday Morning Stir
Posted in: Uncategorized–Jonathan Goldsmith explains “Why You Should Care About Online Privacy” for Wi-Fi company Luma (video above).
-Droga5 launched an “Unlike Any” campaign for Under Armour’s women’s division.
-Ogilvy & Mather Beijing’s Audi ad comparing a bride to a used car is not going over so well.
-Refinery29 senior vice-president, client services and strategy Hallie Johnston says, “Diversity should be everyone’s business, not just HR or diversity experts.”
-The Association of National Advertisers (ANA) proposed three steps for advertisers to ensure agency transparency.
-Note to copywriters: no more hashtags. #ThankGod
-Publicis reported profits are up as its North American business exceeded expectations.
-Karmarama managing partner Lawrence Weber weighs in on the return of Google Glass.
TBWALondon Snatches CCO and CSO from Saatchi & Saatchi, MullenLowe
Posted in: UncategorizedTBWALondon hired Andy Jex as chief creative officer and Anna Vogt as chief strategy officer, effective as of October, Campaign reported earlier today. Jex and Vogt will both report directly to TBWA Worldwide president and CEO Troy Ruhanen.
Jex joins TBWA from Saatchi & Saatchi London, where he has spent over eight years, most recently serving as executive creative director, working with clients such as HSBC and Mattesons. Prior to joining Saatchi as a creative director in April of 2009, he spent over five years as a creative with Mother London, where he worked with brands including Stella Artois and Pot Noodle. Before that he spent five years as a creative with Fallon London, where he worked with brands such as Sony Walkmen and BBC Radio.
Vogt joins the agency from MullenLowe London, where she spent the past seven months serving as group head of strategy, following over a year and a half as head of planning. Before that she spent nearly three years with BBH London as strategy director and partner, following a similar stint as a planner with Grey.
Back in February, TBWA Worldwide bought a majority stake in independent London agency Lucky Generals and subsequently formed a TBWA U.K. Group consisting of TBWALondon and the new acquisition. According to Campaign, Lucky Generals founders Andy Nairn, Danny Brooke-Taylor and Helen Calcraft led the search that led to Jex and Vogt’s hires and are currently recruiting a TBWALondon CEO.
Image Credit: Campaign
Under Armour Tells Its Women Athletes’ Stories Through Poetry in Artful New Ads
Posted in: UncategorizedMisty Copeland. Natasha Hastings. Jessie Graff. Alison D?sir. Zoe Zhang. They’re all athletes. Not female athletes–just athletes. That’s a key distinction Under Armour is trying to make in its latest marketing campaign, “Unlike Any,” for its women’s division. Last August, during the Olympics in Rio, the Under Armour team notices something unsettling. “Every time a…
Why BBDO Rolled Out a Food Truck in NYC That Served Poisonous Meals
Posted in: UncategorizedIf a chef offered you a dish that included “paralyzing toxins” that “could suffocate you,” you probably wouldn’t eat it. But that’s the sort of choice people suffering from food allergies endure every day. A new campaign from nonprofit End Allergies Together (or E.A.T.) and BBDO New York seeks to raise awareness of food allergies–and…
GoldieBlox’s Foot-Tapping New Ad Is a Shout-out to the Many Female Icons of the Past Year
Posted in: UncategorizedIt’s become a tradition for engineering toy brand GoldieBlox to release an ad that celebrates women who’ve made a mark over the course of the year. Now, 2017 is far from over, but the brand’s new “Fast Forward Girls” ad is a bright and galvanizing shout-out to those who’ve made waves in just the past…
All Your Favorite Englishmen and Women Pop Up in British Airways’ New Flight Safety Video
Posted in: UncategorizedThe bad news is that British Airways’ new pre-flight safety video from BBH London is six minutes long. The good news is that it’s funny and full of celebrities. To raise funds for its global charity partnership with Comic Relief, British Airways–in keeping with a number of airlines in recent years–has turned its standard airplane…
Small Agency Conference Video: Advice on Investing in Tech
Posted in: UncategorizedSean McInerney, VP-technology at Huge, has some thoughts on small agencies’ approach to tech investing that you really ought to hear. Recorded at Ad Age’s annual Small Agency Conference, which took place this year in Nashville.
Also from the conference, Barton F. Graf’s Jeff Benjamin delivered 3 brisk tips on surviving advertising and Kastner & Partner’s Brandon Rochon explained how small agencies should invest in start-ups.
NBA Commish: Legalized Sports Gambling Is a Safe Bet
Posted in: UncategorizedIn an unprecedented public gathering of the heads of the nation’s top sports leagues, NBA Commissioner Adam Silver on Tuesday made a bold prediction about a topic his colleagues would just as soon sweep under the nearest rug: He believes sports gambling will be legalized in the United States.
Speaking at the Paley Center for Media’s “GameChangers” panel, Silver said he thinks the laws that keep sports books quarantined in Nevada and three other states eventually will fall by the wayside.
“My sense is that the law will change in the next few years in the United States, and I think it’s not as much a matter of our leagues being for or against sports betting, it’s more a function of being realists,” Silver said. “It’s a multi-hundred-billion-dollar illegal industry and I think ultimately, as the owners of our intellectual property, we’re going to embrace it and also make sure that our integrity is protected at the same time.”