Facebook is battling fake news by only offering verified publishers (those that regularly advertise with Facebook) the ability to edit headlines and meta descriptions for their verified links.
Revlon has consolidated its $400-million plus multi-brand global advertising account with WPP’s Grey and Mediacom, the company said.
The move was made possible when Grey earlier this year parted with Coty, whose brands include CoverGirll and Clairol, citing “financial differences.” Coty later said the key piece of the business, CoverGirl, moved to Droga5 “based on creative merit,” not financials.
Either way, Revlon appears happy with Grey. In a memo to Revlon staff, Revlon CEO Fabian Garcia said Grey has “a long track record and deep expertise in the beauty industry.” The agency will provide “integrated communications services, including traditional and digital advertising and promotion and activation marketing for our brands, including Revlon, Elizabeth Arden, Almay, CND, Cutex, Sinful and many of our key fragrance brands, including Charlie, Britney Spears, Curve, Tapout and Elizabeth Taylor,” Garcia said.
Nearly two years before Publicis dropped its Marcel news at the Cannes Lions, JWT embarked on an artificial intelligence mission of its own. In 2015, the agency quietly began developing Pangaea, an A.I.-powered system that’s helping to turn agency network’s 12,000-strong staff into an information and problem-solving resource.
Pangaea takes its cues from the supercontinent that inspired its name — by bringing together the JWT community across all cultures and disciplines. It invites any employee to pose a question or problem to the entire network in the hopes that they’ll get useful advice from staffers with related experience and expertise. A question could be as specific as “What kind of communication innovation do you expect to see in the next World Cup?” or as philosophical as “What does the word ‘destiny’ mean to you?'”
While this may sounds like little more than throwing out a question over email or Slack, artificial intelligence acts as a differentiator.
Category: Beyond Madison Avenue
Summary: Recently I looked through various ‘greatest Ads of all times’ lists, and one thing struck me. They are largely all TV-led. For example, the biggest global advertising event is arguably the Super Bowl in the USA, where every year agencies try to outdo each other creatively.
These ads hit the headlines worldwide; with a casual Google search, one can bring up a stack of features on Super…
(TrendHunter.com) No matter how many pockets are added to a backpack for storage, a consumer is still restricted by the shapes and sizes that are chosen by the manufacturer—but Bloqbag aims to change this by…
A film about a prize for excellence in journalism and the arts shares some winners’ insights, but not enough.
TV shows, movies and more have moved their promotional efforts off-site and off the charts. (Get ready for genetic swabbing, too.)
The League of Extraordinary Gentlemen comic book series, by Alan Moore and Kevin O’Neill, will wrap things up with “The Tempest” in June.
Doug Williams, a sportscaster, acknowledges he is not as well known as his father, Brian, or sister, Allison. “I enjoy being the ‘other one,’” he says.
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Durga Puja – the most celebrated and the biggest festival of Kolkata. Goddes Durga and her children arrive each year seated in their vahans on a nonstop journey. Goddesses on their vahans on a nonstop journey symbolically cover most of the vehicles plying on Indian roads, powered by Exide.
Advertising Agency: J. Walter Thompson, Kolkata, India
Executive Creative Director: Bipasha Banerjee
Creative Director: Sumit Das
Art Director / Illustrator: Sourish Mitra
Copywriter: Bipasha Banerjee
Account Director: Sabyasachi Sanyal
The post Durga Puja by Exide : JWT Kolkata appeared first on DesiCreative.
CHI & Partners named Lean Mean Fighting Machine creative co-founder Dave Bedwood as its newest creative partner.
Bedwood will begin the position next week, reporting directly to joint executive creative directors Yan Elliott and Micky Tudor, as well as CEO Sarah Golding.
“Dave is an exceptionally talented individual, with Lions, Pencils, Clios, Creative Circles, BIMAs and Webbies aplenty to his name,” Golding said in a statement. “He’s also one of a rare breed of traditionally trained creatives with a real passion for data-mining and experimenting with new digital formats. Add to that his entrepreneurial nous and the fact he’s a remarkably likeable person – and he’s an obvious perfect fit for CHI. We’re so lucky to have him on board.”
“Selfishly I want to do the best work of my career, in a place that puts ideas at the centre of everything,” added Bedwood. “After wanging on about models to achieve this, it became apparent that I should just shut up and listen. As CHI already does it. What better place to join.”
After six months as a creative partner with AnalogFolk, Bedwood co-founded data-driven marketing consultancy Cauliflower last August. Before joining AnalogFolk at the beginning of 2016 he spent a year as a creative director with M&C Saatchi London, following a decade as creative partner at Lean Mean Fighting Machine, which he co-founded in 2004 after five years as a creative director with Tribal DDB. Over the course of his career, he has worked with clients including Samsung, Land Rover, Virgin Games, Dr Pepper, Strongbow, Google and Emirates Airlines.
Pictured, L-R: Sarah Golding, Micky Tudor, Dave Bedwood, Yan Elliot
Back in April, Unilever promised to cut its agency roster in half and reduce the number of consultants it hires by over 40 percent, following the launch of branded content division U-Studios last September and its planned expansion.
In a conference call, Unilever chief financial officer Graeme Pitkethly claimed the company had reduced its agency fees some 17 percent in the first half of the year, Campaign reported.
The call followed earnings reports showing net profits up 22.4 percent.
Unilever’s call to cut its agency roster following the laucnh of U-Studios isn’t the only change to its marketing approach in recent years. The company launched a global media review which concluded in late 2015, resulting in some regional changes amongst roster shops Mindshare and PHD.
Remember last month, when some unknown Bad People maybe-accidentally got WPP all caught up in a massive international cyberattack aimed at the Polish government?!
Great times for all as every PC in the entire global network had to be shut down for several days. (We do hear that certain all-Mac offices mostly avoided the mess.)
Anyway, Massachusetts creative agency Mechanica recently released a campaign for its client Forcepoint—described as “a commercial enterprise security spin-off of defense contract company Raytheon”—that aims to illustrate how that company can help other business avoid such bumps in the road.
In short: always be defending.
A second spot address the one “burning question”: how do you best protect your company from those cybervillains?
The idea, then, is that businesses need to “focus on people as they interact with critical business data and intellectual property.” That may sound like spying on your own employees, but it’s more about the fact that figuring out who has ill intentions is the best way to prevent those people from attacking you. At least that what the client’s research concluded.
For this campaign, Mechanica worked on brand naming and positioning, product renaming and web redesign in addition to the ads, which make their broadcast debut in August.
From CMO Praveen Asthana: “Our 20-year history of defending people, communities and governments informs Forcepoint’s mission to protect the human point, where data is most valuable and vulnerable. We believe that people are your organization’s best defense, and this unique approach therefore requires a human face for security.”
CREDITS
Client: Forcepoint
Agency: Mechanica
Creative Director: Jim Garaventi
Creative Director: Jim Amadeo
Executive Producer: Brian Smith
Brand Director: Ryan Lee
Production: Skunk // Means of Production // Trollback + Company
Director, Skunk: Brent Harris
President, Skunk: Matt Factor
COO, Executive Producer, Skunk: Shelly Townsend
Executive Producer, Head of Production, Skunk: Jeanne Stawiarski
Producer, Skunk: Ed Callaghan
Director of Photography, Skunk: Jason McCormick
Photographer: Gunther Campine
Editing: Cut & Run
Editor, Cut & Run: Akiko Iwakawa
Color: Company 3
Colorist, Company 3: Tom Poole
Graphics: Trollback + Company
Creative Director, Trollback: Brian Bowman
Music: South
Sound Design: Heard City
Sound Designer: Cory Melious
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