Forest fire, illegal fishing, global warming and invasion of the habitat: those are all reasons of animal extinction and it just happened because of humans. To show that, we did a shooting of balloon animals that represent animals in danger because of those practices, showing how fragile they are to human greed.
Forest fire, illegal fishing, global warming and invasion of the habitat: those are all reasons of animal extinction and it just happened because of humans. To show that, we did a shooting of balloon animals that represent animals in danger because of those practices, showing how fragile they are to human greed.
Forest fire, illegal fishing, global warming and invasion of the habitat: those are all reasons of animal extinction and it just happened because of humans. To show that, we did a shooting of balloon animals that represent animals in danger because of those practices, showing how fragile they are to human greed.
After a 14-year ad-sponsored run, AdPulp.com stopped running ads this year. You’re welcome. Now, please sign up for Inkl—the micropayments platform that has the potential to change the score for thousands of indie journalists and publishers like AdPulp.com.
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Rural India has only one dentist to every 50,000 people. Without reliable advice, millions suffer from easily-preventable dental diseases. Now, Pocket Dentist is addressing 91% of rural India’s oral health problems, by providing answers to 30 common dental questions. Users connect free from basic mobile phones without data. Voice recognition identifies common questions and responds in real time. Less common questions are connected to an actual dentist. Pocket Dentist is live in two provinces of rural India, providing over six million people with professional dental advice for the first time. Colgate-Palmolive CMO Mukul Deoras said: “We believe this program is life changing for people in rural India and we are committed to expand it to more markets and impact more people worldwide.”
-W+K, Fox Sports and Ice Cube took to the West Fourth Street courts to promote the new Big3 3-on-3 basketball league (video above).
-Adweek takes a look “Inside 13 of the Year’s Best Ads, With the People Who Made Them.”
-A study commissioned by IPG, National Geographic and female-focused media brand Refinery29 found that “Gender Equality Efforts Have Left Women of Color Behind.”
-The Drum examines “Barker’s independent voice in the ad world’s biggest market.”
-Amazon’s Whole Foods acquisition could be really bad news for Target.
-AW360 offers up “4 Solutions to the Growing Challenge of Cross-Agency Collaboration.”
-Isobar’s Saurab Bhargava highlights “8 Key Points You Need to Know From Mary Meeker’s Internet Trends Report.”
Someday, when I look back at 2017, I suspect one of the defining moments for me will be that time a human service worker aggressively tried to steer me, a human customer, away from interacting with his fellow human service worker in favor of a robot.
That moment happened to me a few weeks back at a Chase bank branch in downtown Manhattan, where I live. I went in to deposit a check, saw that both of Chase’s fancy new in-branch ATMs were being used, then noticed that only one person was in line for the human tellers — so I queued up.
And then it happened: the confrontation. A Chase bank employee approached me and interrupted my line-waiting (and iPhone news-reading). I guess he saw that I had a check in my hand because he said, “If you’re making a deposit, you can use one of the new ATMs over there.”
Advertising and high-profile sports regularly crash into one another at the intersection of Hype and Mammon, a garishly lit crossing where manufactured desire is only sated by obsessive consumption. And so it is fitting that the launch of ESPN’s latest media venture will focus on both of these combustive elements.
On Tuesday, ESPN Audio will raise the curtain on “30 for 30 Podcasts,” a series of one-hour sports/pop culture mashups designed to function as an extension of the network’s acclaimed linear TV doc series. The first installment, “The Trials of Dan and Dave,” zeroes in on the rivalry between would-be Olympians Dan O’Brien and Dave Johnson, who in 1992 became all but ubiquitous thanks to a relentless ad campaign from Chiat/Day and Reebok.
At the heart of the inaugural “30 for 30” episode is the $30 million advertising offensive that blew up in the client’s face after O’Brien failed to qualify for the U.S. Olympic Team and a shot at taking the gold in Barcelona. After kicking off in front of the 79.6 million fans who tuned in for CBS’ coverage of Super Bowl XXVI — in a bid to build up interest over the course of the broadcast, Chiat/Day ponied up some $1.7 million to run four 15-second spots that aired at generous intervals — the Reebok campaign went off the rails four months later, when O’Brien’s failure to clear the pole vault scuttled the “Dan and Dave” narrative.
Confectionary brand Cadbury has selected VCCP as its lead global creative agency, after the conclusion a review launched in March following the departure of the brand’s top marketer, Matthew Williams, last July.
VCCP London will be tasked with handling the full Cadbury portfolio of brands in the U.K. and Ireland, and serve as global lead for Cadbury Dairy Milk, The Drum reports.
“Cadbury is a brand every agency would love to see on their client list,” VCCP founder and group CEO Adrian Coleman said in a statement. “We are thrilled to be working with them and have big ambitions to develop some brave, standout work globally.”
Cadbury’s creative account was formerly handled by Publicis agencies Fallon and Saatchi & Saatchi. Fallon London’s work for the brand included the famous 2007 spot starring a drumming gorilla which was recently parodied by McCann Manchester for Aldi. More recently, Fallon attempted to bring back the brand’s Milk Tray Man character after over a dozen years.
The account win follows VCCP forming an international creative partnership with San Francisco’s MUH-TAY-ZIK | HOF-FER last May in a deal designed to offer “an alternative from typical holding companies.” VCCP also launched its first campaign for Canon last month after winning integrated creative duties and beginning to work with the client in January.
Hispanic agencies won a record 20 prizes at the Cannes Lions International Festival of Creativity, and half of them went to Miami-based Omnicom shop Alma for work for Netflix to promote the second season of “Narcos,” the series about drug lord Pablo Escobar.
During the show’s filming, a separate Alma crew shot footage in which the lead actors taught their most used Spanish expressions, starting with Pablo’s Escobar’s favorite, “Coma mierda.” That led to the digital campaign “Spanish Lessons,” which won seven Lions, including two golds in PR and Creative Data, three silvers in PR, Promo & Activation, and Media, and two bronzes in Cyber and Creative Data.
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Megyn Kelly’s struggles in primetime aren’t necessarily dampening advertiser demand for her upcoming 9 a.m. morning show.
While NBC Universal may not be getting the 30% price increases in the 9 a.m. hour that it sought early in upfront negotiations, the lackluster start to her Sunday evening news magazine hasn’t been a factor in what advertisers are willing to spend, several media buyers said.
“I don’t see or anticipate an impact as the viewership and storytelling differs greatly [in] these respective day parts,” one media buyer said, speaking on the condition of anonymity amid upfront negotiations for the coming TV season.
Publicis Groupe employees and onlookers took to Twitter Monday to ask Chairman-CEO Arthur Sadoun questions about the holding company’s just-announced plans to build an AI platform. But save for a rough napkin sketch, details on Marcel — the platform’s name — are still slim.
In his responses to questions some of which came from accounts indicating they were current Publicis employees Sadoun defended the company’s explosive decision to pull out of awards for a year to shift spend to building the tool, which will be used to help Publicis quickly assemble teams across the group and help those teams virtually work together. Sadoun said the software would allow teams around the world and across Publicis to begin “working together like never before.”
One creative from Saatchi Budapest asked if in the future he’d be able to work with Digitas NYC on a brief. “That’s the idea,” Sadoun responded.
Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Monday, June 26:
Did you miss this media scan last week during its hiatus? Were you in the south of France for the Cannes Lions International Festival of Creativity? Or, like me, were you not in the south of France but still sort of doing Cannes? Well, welcome back! Or not! Anyway, let’s get started …
1. Uh oh. “CNN is imposing strict new publishing restrictions for online articles involving Russia after the network deleted a story and then issued a retraction late Friday, according to an internal email obtained by BuzzFeed News,” per a report by BuzzFeed’s Jon Passantino. “The email went out at 11:21 a.m. on Saturday from Rich Barbieri, the CNNMoney executive editor, saying ‘No one should publish any content involving Russia without coming to me and Jason [Farkas],’ a CNN vice president.”
Publicis Groupe employees and onlookers took to Twitter Monday to ask Chairman-CEO Arthur Sadoun questions about the holding company’s just-announced plans to build an AI platform. But save for a rough napkin sketch, details on Marcel — the platform’s name — are still slim.
In his responses to questions some of which came from accounts indicating they were current Publicis employees Sadoun defended the company’s explosive decision to pull out of awards for a year to shift spend to building the tool, which will be used to help Publicis quickly assemble teams across the group and help those teams virtually work together. Sadoun said the software would allow teams around the world and across Publicis to begin “working together like never before.”
One creative from Saatchi Budapest asked if in the future he’d be able to work with Digitas NYC on a brief. “That’s the idea,” Sadoun responded.
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, a stirring Nike ad celebrates Eliud Kipchoge, who ran the fastest marathon in history on May 6. Vince Staples stars in a rather meta Sprite ad plugging the brand’s “6 Cold Lyrics by 6 Hot Rappers” limited-edition cans (Creativity’s Alexandra Jardine has the backstory on the campaign here). And Formula One racer Lewis Hamilton revs his engine for an intense Bose ad that shows off the SoundTouch 300 wireless soundbar.
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