Jun
08
Pitch update: Alpen, Infiniti
Posted in: UncategorizedAlpen has shortlisted three agencies in its creative review, while Nissan division Infiniti has called off its CRM and social media pitch.
Jun
08
Pick of the week: Uefa "We play strong" by FCB Inferno
Posted in: UncategorizedThe colour and energy of this campaign to encourage girls to play football feels completely of the moment, Simon Gwynn says.
Jun
08
Turkey of the week: Vodafone "Mr Interruption" by Ogilvy & Mather London
Posted in: UncategorizedEmily Tan feels let down by this ad.
Jun
08
Naruhodo #80 – Desafio Naruhodo: Qual a pergunta do professor Smithsonian?
Posted in: Uncategorized
Um professor universitário versus um grupo de estudantes em Harvard: você sabe decifrar este enigma? *** ATENÇÃO: só valem respostas por email — e, por favor, NÃO coloquem dicas, spoilers ou soluções nos comentários. Combinado? Mais: a resolução do desafio do episódio #69, o das lâmpadas do Sr. Deoclides. Um domo arigatou nominal aos apoiadores do […]
> LEIA MAIS: Naruhodo #80 – Desafio Naruhodo: Qual a pergunta do professor Smithsonian?
Jun
08
This New Agency Bangs Out the Creative Process in Two Weeks
Posted in: Uncategorized
When Andy Nathan came up with the idea for Fortnight Collective, which counts Nestl Purina and Yasso Frozen Greek Yogurt among its founding clients, he said he was looking to answer the question: “How can we get to ideas and critical thinking faster?”
Nathan, who grew up in advertising at the likes of CP&B, TBWA, BBH, Ogilvy and Victors & Spoils, said most successful campaign and client ideas he’s had throughout his career came during a time crunch. “Innovation happens on the fringes when no one else is looking,” he said. Not having time to overthink things can help.
So Fortnight Collective developed a two-week process, including a full-day “hack,” to go from brainstorming to strategic development to execution. (The amount of time was based on his instincts rather than science, Nathan said.)
Jun
08
How Amnesty International Got Massive Engagement — With YouTube Banner Ads
Posted in: Uncategorized
The banner ad may be a crime against advertising, but creative agency Air Brussels appears to have found an extremely effective way of using the internet’s oldest ad format.
Amnesty International tasked the agency with getting people to sign petitions against humanitarian crimes committed across the globe. A difficult task in any medium, they said, but they found tremendous success by putting a creative spin on YouTube banners.
The banner ads were shown at the bottom of a video and looked like subtitles — not ads. Each banner then had a call to action to visit the Amnesty’s page concerning the specific issue.
Jun
08
Citroën New C3 with Gps navigation system: Mutley, Chewie, Robin
Posted in: UncategorizedPrint
Citroën Brazil
So sorry copilots.
Advertising Agency:Havas Worldwide, São Paulo, Brazil
Creative Director:Celio Salles
Art Director:Raúl Torres, Marco Panizza, Eric Fernando
Copywriter:Otávio Mastrogiuseppe
Illustrator:Igor Braulio
Jun
08
Getty Images: The Real World
Posted in: Uncategorized
Film
Getty Images
The advertising has been responsible for creating stereotypes; stereotypes that are guilty for all the beauty canons and success and happiness standards. Just in Latin America, 73% of the pictures in the image banks do not represent real people.
Through this project, our goal is to help change that perception of the world, using our website and promoting a more Real World advertising.
Advertising Agency:Prolam Y&R, Santiago, Chile
Chief Creative Officer:Francisco Cavada, Alvaro Becker
Chief Creative Digital Officer:Andres Diaz
Head Of Art:Emerson Navarrete
Creative Director:Sebastián Vildósola
Art Directors:Marco Calderón, Marco Ortega
Copywriter:Lucas Frigerio
Producer:Luis Gajardo
Jun
08
Melanoma International Foundation: Unfriend Melanoma
Posted in: Uncategorized
Film
Melanoma International Foundation
Advertising Agency:Miami Ad School, New York, USA
Art Director:Andrea Erali
Copywriter:Rachel Landau
Jun
08
Melanoma International Foundation: The sun is not racist
Posted in: UncategorizedPrint
Melanoma International Foundation
There’s a common misconception that due to noticeable sunburns, only lighter shades of skin are at risk of contracting melanoma. The Sun Is Not Racist illuminates the fact that every race is at risk and must shield their skin to prevent melanoma.
Unlike this guy, the sun’s UV rays don’t discriminate based on skin color. Use sunscreen daily to prevent melanoma.
Advertising Agency:Miami Ad School, New York, USA
Art Director:Andrea Erali
Copywriter:Rachel Landau
Jun
08
Coffee Suplicy: Subway capsule
Posted in: Uncategorized
Direct Marketing
Coffee Suplicy
São Paulo is one of the most populous cities in the world. And with that, subways get overcrowded. How can Café Suplicy, a coffee brand in Brazil, help?
Simple: by encouraging people to wake up before there is anyone on the subway. We’ll turn Café Suplicy’s coffee capsules into subway tickets valid until 6:30 a.m. These capsules will come with a bar code that is read by the turnstile as a regular subway ticket. This way, we’ll not only help people to wake up on time, but also help.
Advertising School:Miami Ad School, ESPM, Sao Paulo
Creative Director:Paulo Andre Bione
Art Director:Lucas Succi.
Copywriter:Lucas Saicali.
Jun
08
FIFA: The shoe that lets grass grow
Posted in: UncategorizedDirect Marketing
FIFA
FIFA will design the firs soccer shoe that grows new grass with every step you play. While playing and applying pressure, the grass seeds are pushed down into the cleats and are firmly planted into the earth.
Advertising School:School of Visual Arts, New York, USA
Creative Director:Frank Anselmo
Art Directors:Jasper Vierboom, Mitchell Diercks
Copywriters:Jasper Vierboom, Mitchell Diercks
Illustrators:Jasper Vierboom, Mitchell Diercks
Photographers:Jasper Vierboom, Mitchell Diercks
Jun
08
PlayStation: Party anywhere
Posted in: UncategorizedPrint
PlayStation
Nowadays we don’t want to play just sitting at home. We like to play with our friends anywhere. The idea was to show friends playing in action packed game situations together which is what the PSVITA allows you to do.
Advertising Agency:Miami Ad School, New York, USA
Art Director:Hellen Stefany
Copywriter:Vasundhara Sharma
Jun
08
Greg Gianforte, Montana Republican Charged With Assaulting Reporter, Apologizes
Posted in: UncategorizedThe congressman-elect said he would donate $50,000 to the Committee to Protect Journalists under a settlement. He still faces an assault charge.
Jun
08
Unchosen Fish Sing The Blues
Posted in: UncategorizedLegal Sea Foods, the Boston-based, family-owned and operated restaurant group that has 30+ locations along the East Coast, is picky about the fish it sources and serves. In the three spots from DeVito Verdi, fish lament that they just aren’t good enough to be selected by Legal Sea Foods. Thankfully, the Blues heals all, even […]
The post Unchosen Fish Sing The Blues appeared first on AdPulp.
Jun
08
‘Must-See TV’: Free Drinks and Canceled Meetings for Comey’s Testimony
Posted in: UncategorizedPublic interest in the Senate appearance by James B. Comey, fired by President Trump as F.B.I. director, recalls the fascination with Anita Hill’s testimony on Clarence Thomas.
Jun
08
The Lonewolf
Posted in: Uncategorized
I’m a guerilla in an information war,
a slow-simmering battle of memes
and counter-memes, ideologies and
worldviews. I’m reprogramming the capitalist
algorithm, turning growth into
de-growth, taking back the meaning
of “progress” and reinventing the
American Dream. I’m popping up on the
evening news, on billboards, corporate
websites and disrupting the spectacle.
Injecting cognitive dissonance.
Epiphanies around every corner.
Marching in the Streets is not for me
I’ll do secret things
Pick my own moment
Turn a bank window into a work of art
Nail a manifesto to the doors of the economics departments
Blackspot an ATM
Dance on the back of the stock market bull
A beautiful gesture has its own way of making history.
– The Blackspot Collective
Adbusters #122
Manifesto for World Revolution, Part 5
The post The Lonewolf appeared first on Adbusters | Journal of the mental environment.
Jun
08
Many Annual Reports Downplay Role Played by Ads in Business
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: ‘Tis the season – not for Santa, but for annual meetings, when companies that sell stock to the public put their best foot forward with the people who own their shares as well as with potential investors. It’s less “Ho, ho, ho” and more “How now, Dow Jones”…
Jun
08
Books of The Times: A Spirited Widow and a Monstrous Serpent Propel a Lush Novel
Posted in: UncategorizedSarah Perry’s “The Essex Serpent” is part ghost story and part natural history lesson, part romance and part feminist parable.
Jun
08
Wearable Private Shower Towels – The 'Shower Toga' Offers a Way to Shower and Change in Public (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Taking a shower in public means having to keep your dirty clothes or bathing suit on, but the ‘Shower Toga’ aims to change this with a design that’s intended to offer a way to…
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