May
23
May
23
New Balance: My Future Self, Joe Root
Posted in: Uncategorized
May
23
Coca-Cola: Giveaway
Posted in: Uncategorized
Sprite is going to help you celebrate the Chinese New Year with an amazing campaign full of promotions and awards.
During March and April everyone can win a tv every day. The promotions are so unbelievable that everyone wants to be part of it… even some very unexpected guests.
May
23
Ogilvy and Rahm Emanuel Push Back Against Trump-Era Immigration Rhetoric with ‘One Chicago’ Campaign
Posted in: UncategorizedOgilvy has a very visible spokesperson to promote its latest work: Chicago Mayor Rahm Emanuel.
On Sunday, the former Obama chief of staff and several other officials kicked off the effort with an event at the DuSable Museum of African American History, where Emanuel discussed his own father’s journey from Moldova to the United States at age 13.
You may recall that candidate Trump frequently made specific references to Chicago and its crime in various digs at President Obama during his campaign. He also threatened to rescind all federal funding to so-called “sanctuary cities” including Chi Town, though this week AG Jeff Sessions backed off and clarified that he only plans to pull grants related to crime and terrorism.
The campaign is a specific effort to push back on this and defend both Chicago’s identity as a city of immigrants and its decision to continue sheltering undocumented refugees.
Here’s Oscar C. discussing his trip into the U.S. from Mexico and the life that followed.
The official campaign site features several such stories, including that of its first Jewish mayor.
Amal Darwish’s clip is especially relevant given the president’s executive order immediately and indefinitely forbidding the settlement of Syrian refugees in Chicago or any other American city. (That order is currently in legal limbo.)
Earlier this week, Ogilvy ECD David Hernandez told The Chicago Sun-Times:
“My dad’s family were immigrants from Mexico seeking a better life. My mother was a Latvian refugee, born in the camps in Germany at the end of the war. And I’m 100 percent Chicagoan.”
Beyond the sharing of these immigrants’ stories, the campaign plans to help “ensure the City is delivering comprehensive services to immigrants, refugees, and other disenfranchised communities.” Those services include legal representation, immigration/naturalization assistance, mental health care, basic city resources, etc.
The work will include more than 200 OOH placements in the form of signs, billboards and train banners along with radio/TV spots and a social media presence under the #ChicagoIsOne hashtag.
It takes 3 million of us to make up the Windy City. #ChicagoIsOne on @WindyCityLIVEhttps://t.co/3HZh49fa75 via @abc7chicago
— One Chicago (@onechiorg) May 23, 2017
Yesterday Emanuel told Reuters he wasn’t worried about upsetting the Trump administration, “because we’re not only on firm legal ground but firm moral ground.” He also shut down one potential opposition talking point by noting that the campaign will only use city-owned spaces and employ Ogilvy on a pro-bono basis. This means it will cost resident taxpayers a total of zero dollars.
This fact, of course, will not quell the controversy.
May
23
Watch the Newest Ads on TV From Dr Pepper, Microsoft, Ford and More
Posted in: Uncategorized
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from 10 million smart TVs. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are ranked by digital activity (including online views and social shares) over the past week.
Among the new releases, a cool cat — a literal feline — in a Ford Focus shuts out a yapping dog with one deft move. Microsoft shows how designer Angela Luna uses her HP Spectre with Windows 10 to create her versatile fashion-for-good products. And the Dr Pepper Crave Rider is here to save the day — unless there’s a pack of wolves involved.
May
23
Huünen: Goodbye bad times
Posted in: UncategorizedPrint
Huünen
Open Huünen and just relax.
Advertising Agency:Prolam Y&R, Santiago, Chile
Executive Creative Director:Alvaro Becker, Francisco Cavada
Head Of Art:Emerson Navarrete
Creative Director:German Quiroz
Art Directors:Carolina Zavala, Daniel Cariqueo
Copywriter:Patricio Orellana
Illustrator:D-Arkroom
May
23
Loto: Rich Problems
Posted in: UncategorizedPrint
Loto
When you can’t get a cup of sugar, because you bought the entire condo. Problems you want to have.
When you’re stuck in a parking lot, but it’s you own parking lot. Problems you want to have.
When you buy a few crocodiles, but you forget to buy their lunch. Problems you want to have.
Advertising Agency:Prolam Y&R, Santiago, Chile
Creative Director:German Quiroz
Head Of Art:Emerson Navarrete
Art Directors:Carolina Zavala, Daniel Cariqueo
Copywriter:Patricio Orellana
Illustrator:Astro IC producciones
Executive Creative Directors:Alvaro Becker, Francisco Cavada
May
23
Musimundo: You too, King, Hells
Posted in: UncategorizedPrint
Musimundo
Pay for the Cover Band. Get the Real One.
Advertising Agency:Y&R, Buenos Aires, Argentina
Creative Directors:Lisandro Grandal, Fernando Tchechenitsky
Art Buyer:Fernando Costanza
Art Director:Nacho Peralta
Copywriter:Cacho Martinez
Head Of Art:Martín Kukso
Photographer:Ignacio Cángelo
Additional Credits:Wolf Credo Productions
May
23
El Gallo más Gallo: Where the Streets Have no Name
Posted in: Uncategorized
PR, Online
El Gallo más Gallo
Managua, Nicaragua’s capital city of 1.5 million people, has lacked a system of street signs since the devastation wrought by the 6.2 earthquake that struck in 1972. For the last 45 years, Managua’s residents have guided themselves by using reference points, such as trees, buildings and even referring to places that only exist in their memories, making it mandatory for all visitors and part of the population to ask for directions when walking around in the city.
This unique and surreal aspect of Managua’s life caught the attention of, and inspired, Bono Vox, the lead singer of global supergroup U2, to compose the hit song “Where The Streets Have No Name” after visiting Managua in 1986. The song is the opening track from U2’s smash 1987 album “The Joshua Tree”.
El Gallo Más Gallo, Nicaragua’s biggest home-appliance chain, aware of the social and economic role it plays in the country’s economy, has partnered with CCCP-McCann Nicaragua to create a campaign that has given back to Managua its street signs. The campaign is aimed at rebuilding the confidence of citizens, business and community groups and also serves to show Gallo’s proximity to people all across Nicaragua.
“Where The streets Have No name” is an ambitious integrated campaign that uses out of home, digital and social media actions. The campaign has focused on Managua’s 30 most relevant locations in both the physical world and the digital realm, adding street signs to the streets and identifying these locations on Google Maps by tagging them with historical information.
The effort promptly gained traction in social media and the press, which praised Gallo Más Gallo for rescuing a part of the city’s history and making life easier to everyone.
Advertising Agency:CCCP-McCann, Nicaragua
Creative Directors:Camilo Guadamuz, Vladimir Espinoza, Jose Medina
Art Directors:Alejandra Cano, Jorge Nuñez, Norlan Pavón
Planning:Luis Cuadra
Production Team:Mosaico Producciones, Asterisco
Client Approval:Farah Hannon
May
23
AIA: Open Aiya
Posted in: Uncategorized
Online
AIA
For the first time ever a person can now call for help even if they can no longer reach for their phone. By shouting “Hey Siri, Open AIYA.”, the app will automatically send an SMS and warn your family, friends and emergency services. Including your exact GPS location. No buttons to push. No apps to open. Just your voice.
Advertising Agency:Happiness FCB, Saigon, Vietnam
Creative Directors:Geoffrey Hantson, Paul Busschaux
Creatives:Thin Nguyen, Minh Nguyen
Digital:Tuan Phan, Binh Nguyen
Project Managers:Na Nguyen, Gary Koe
Motion:Remke Faber
Client Service:Alan Cerutti
May
23
Fondation Visio: Dancing Romance
Posted in: Uncategorized
Film
Fondation Visio
Advertising Agency:Altmann + Pacreau, Paris, France
Creative Director:Oliver Altmann
Copywriter:Dimitri Lucas
Art Director:Anthony Lietart
Account Supervisors:Edouard Pacreau, Thomas Vigneron, Arthur della Faille
Tv Producer:Jessica Piergiovanni
Director:Laura Sicouri
Production:Wanda Production
Sound Production:Jerome Alquier, The
Choreographer:Carine Charaire
May
23
Tramontina: Emoticons
Posted in: UncategorizedPrint
Tramontina
Advertising Agency:JWT, Sao Paulo, Brazil
Chief Creative Officers:Ricardo John, Rodrigo Grau
Executive Creative Director:Humberto Fernandez
Creative Director:Diego Wortmann, Mariana Borga
Art Director:André Mezzomo
Copywriter:Rodrigo Rocha
Illustrator:Fescher Neoilustração
May
23
La Quiniela: Radio
Posted in: Uncategorized
Film
La Quiniela
Advertising Agency:RKpeople, Madrid, Spain
Creative Director:Diego Martínez-Casariego
Copywriter:Diego Martínez-Casariego
Art Director:Wenceslao Cubas
May
23
Dos en Uno: Happy Parents
Posted in: UncategorizedPrint
Dos en Uno
A child never forgets.
Advertising Agency:Prolam Y&R, Santiago, Chile
Creative Director:German Quiroz
Head Of Art:Emerson Navarrete
Art Directors:Carolina Zavala, Daniel Cariqueo
Copywriter:Patricio Orellana
Photographer:MCM Studio
Retoucher:Ricardo Moreira
Executive Creative Directors:Alvaro Becker, Francisco Cavada
May
23
Fecofar Laxative: Police, Lion, Bull
Posted in: UncategorizedPrint
Fecofar Laxative
Advertising Agency:Dhélet Y&R, Buenos Aires, Argentina
General Creative Director:Martín Nino Goldberg
Creative Directors:Fedrerico Aubone, Benjamin Tornquist, Ivan Zimmerman
Art Director:Nicolás Montanaro
Copywriter:Lighuen Gorecki
May
23
Studio Nuts: We Can Make It Happen
Posted in: UncategorizedPrint
Studio Nuts
The ad presents a current and pertinent theme to illustrate one of the main differentials of Studio Nuts. The title reinforces: “We Can Make It Happen.”
Advertising Agency:comOn, Lisbon, Portugal
Creative Director:Luiz Medeiros, Pedro Ribeiro
Art Director:Luiz Medeiros
Copywriter:Pedro Ribeiro
Production Company:Studio Nuts
May
23
Huawei: P9 Route
Posted in: Uncategorized
Online
Huawei
With Promperu and the people collaboration we create a different route through majestic but little known places of the Country, with the aim of promoting them in the world through impressive photos from a Huawei P9.
Advertising Agency:Ingenia, Lima, Peru
Creative Director:Andrés Narvarte
Art Director:Juan Francisco Borja
Copywriter:Philyp Cáneva
Designer:Jean Pierre La Portilla
Account Director:Silvana Naranjo
Social Media:Javier Echecopar
Planner:Alejandro Rodriguez
May
23
Studio Nuts: We Can Make It Happen
Posted in: Uncategorized
The ad presents a current and pertinent theme to illustrate one of the main differentials of Studio Nuts. The title reinforces: “We Can Make It Happen.”
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