Hasta La Creative!

Driving awareness to its new product: Preemie Protection nappies, it is a nappy made especially for premature babies, weighing as little as 500g, and is three sizes smaller than a regular newborn nappy. Not available for consumer purchase, Pampers aim is to supply free preemie nappies to every premature baby in the UK through a donation of 3 million nappies to hospitals over the next year. They have partnered with UK charity, Bliss, to help get the nappies to the babies that need them by initially partnering with a limited number of hospitals across the country, before rolling out nationwide to all UK hospitals from summer 2017.

Inherently Irish, Lowney’s spots aim to create an emotional link between McDonald’s and the Irish market. Packed with nuanced humour that creates a local link between the Irish public and McDonald’s, the spots tap into cultural references – including Trabolgan water park in Cork, a popular holiday destination in the 80s and 90s – to generate a sense of nostalgia. So when telling the viewers that McDonald’s in Ireland has 100% Irish beef in it, they also tell us the story of when those foreign exchange students got an eyeful of 100% Irish beef. Very funny, voiced by comedian Bernard O’Shea.

Karen Muckian, Account Director at TBWADublin adds: “The question we had to answer was how do we get the Irish public to trust a big, international brand more? From housekeeper to kids, we had to establish a sense of relevance between the brand and local culture and to effectively do that we developed a strategy that humorously taps into uniquely Irish insights and stories.”

Declan Lowney comments: “It was a joy to work with this creative team again. Their bizarre sense of humour and wry observations on the minutiae of Irish life are deeply unsettling. I hope I’ve done their scripts justice.”

See also the 100% chicken spot here

The campaign met the most popular peruvian rock bands to reinterpret one of their hits according for people with autism.

84 Lumber wants to attract under 30 “problem-solvers” to their management trainee program (also, secondarily, seasoned professionals who feel stagnated in their career). The new creative theme will be careers that are “challenging.”

We released a series of bulletproof posters and accompanying film, preceding Trump’s speech at this year’s NRA convention. The posters are meant to challenge existing background-check laws: Since those laws don’t protect us, we created something that does.

Death is very taboo to be talked about, especially in conservative Chinese society. However, death is always happening suddenly, and we are filled with regret because we are not prepared in advance. How to make everyone willing to talk about death, and actively face it? People are good at escaping, but always regret before their loved ones die. Even so, no one has ever solved the problem. Saying goodbye needs to be practiced.

In “Goodbye is”, you can record the words and sounds that you want to say to the person you love and fill out a questionnaire about how you would organize your own farewell. The little girl in the film is actually the grandmother’s spirit. She continued to say goodbye to everyone, which means we do not know when life passed away, only to say goodbye to the loved one, we have the opportunity to little regret.

Chinese people are not emotionally available, so we are astonished that we got over 3,000 goodbye messages in two weeks.
https://www.goodbye-is.com

Bolivia possesses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car or teleferico. The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes. We used the massive public transport connecting both cities. Going up or down takes about 15 minutes, enough to communicate the benefit of the product, which is made for extreme conditions like the cold in La Paz and El Alto. We made an intervention in the transport’s cabins and the women who entered while they commuted, they were able restore their hairs and theor self esteem.