Hasta La Creative!

Media
NCWHS

The project, which launches with a one-of-a-kind app, is Y&R’s first product of an initiative that began a year ago in support of the UN’s Sustainable Development Goal to achieve gender equality and empower all women and girls. The Whole Story Project is inviting creators and developers worldwide to build and place statues of women in their own cities. The Y&R team will hold an invitational hackathon developed with Code Liberation in New York. Global offices throughout the Y&R network including Sao Paulo, Buenos Aires and Moscow are also placing statues in their cities and some will host hackathon events. Information about upcoming hackathons will be available on The Whole Story Project website. The Whole Story Project is also championing efforts to create physical statues of real women in communities around the world such as the Monumental Women campaign of the Elizabeth Cady Stanton and Susan B. Anthony Statue Fund in New York City.

Advertising Agency:Y&R, New York, USA
Chief Creative Officer:Leslie Sims
Chief Client Officer:Shelley Diamond
Global Projects:Rebekah Shufelt
Creative Coordinator:Ruby Rudijono
Associate Creative Directors:Gretchen Menter, Molly Runge
Director Of Innovation:Catherine Patterson
Integrated Producer:Jill Toloza
Talent Negotiator:Dawn Kerr
Content Creators:Chandler Simms, Yi Yan, Rebecca Canavan
Production Assistant:Nikki O’Dell
Business Affairs Manager:Maggie Diaz
Account Executive:Susan Akinyi
Learning & Engagement Apprentice:Doria Huang
Global Pr Manager:Jodi Lefkowitz
Global Chief Communications Officer:Aviva Ebstein Kroninger
Director of Post Production:Amy Sauders
Senior Content Producer:Joyce Roughly
Executive Producer:Nathan Kroll, Current Studios
VP Creative Technology:Stephen Martell
Vp Digital Production:Matt Fegan
Lead Producer:Cassidy Quinton
Lead Designer:Elena Kurevija
Lead Artist:Matt Lambert
Statue Artists:Current Studios Team
Director of Development:Jessy Ouellette
Development Team:Joey Farrell, Dennis Hubley, Liam Broughm
Additional Credits:Girl Scouts Troop 3484
Foundation Director:Adelle Lin, Code Liberation, Caroline Sinders
Tech Instructor:Rachél Bazelais

Media
Universidad Internacional de Valencia

We have worked on a brand ambassador’s campaign for International University of Valencia, in which the dutch artist and engineer Theo Jansen is our protagonist. The main message of the campaign is based on the University’s objective of offering the most technological and innovative education to those all over the world.

We do it through a piece in documentary format that connects the life and history of Theo Jansen with the values of the University, in the same way the artist and engineer connected art with science to bring it to life.

Advertising Agency:Estimado Jose Alfredo, Valencia, Spain
Creative Director:Jorge M. Rodrigo, Xamu Olmos
Copywriter:Jorge M. Rodrigo
Art Director:Jorge M. Rodrigo, Norberto Da Silva
Film Director:Jorge M. Rodrigo
Film Editor:Jorge M. Rodrigo
Account Director:Paula Civera

Film
Shaddy

A heart-warming story for Japanese gift and lifestyle retailer, Shaddy, about a young couple’s quest to show their love through gifts. Shot in Hungary, the visually stunning campaign is adapted from O.Henry’s short story, The Gift of the Magi.

Advertising Agency:Dentsu, Tokyo, Japan
Creative Director:On Gunji
Account Manager:Naofumi Mura
Production Company:Taiyo Kikaku, Dokuwa Communications
Director:Wakana Suzuki
DoP:Tetsuya Kondo
Producer:Mariko Tsutsumi
Executive Producer:Ken Hagen Takenaka
Production Manager:Eriko Amari, Virág Varga
Gaffer:Satoshi Mizoguchi
1st AC:Elly Nakajima
Production Coordinator:Ichiro Mizutani, Krisztina Tóth
Production Service Company:Flatpack Films
Service Producer:Zita Kisgergely
Location Manager:Fanni Verbovszki
Pa:Gerg? Gálbory
Chaperone:Yuri Takeda
Art Director:Tünde Csáki
1st AD HU:Tamas Vass
2nd AD HU:Hajnai Vajay
Steadycam DOP:Tamás Hámori
1st Assistant Camera:Tamas Nemeth
2nd Assistant Camera:Ákos Szathmáry
DIT:Tamás Lippich
Video:Mate Olah
Sound:Csaba Major
Best Boy:Márton Tamus
Electrician:Ádám Buruncz, Sándor Csali, Tibor Zoltán Kovács, Tamás Tóth
Key Grip:Norbert Csontos
Grip:András Pozsár, Sándor Barta, István Mohácsi
Set Decorator:Tamás Tamási
Standby Props:Zoltán Hardi, Béla Blazsej
Construction:Gabor Kovacs
Construction Standby:Katalin Kompár, János Pásztor
Sfx:Ferenc Deák
SFX Technician:Ferenc Deák, Attila Benya
Wardrobe Stylist:Blanka Haraszti
Dresser 1:Elliot Parker
Dresser 2:Fanni Molnár
Makeup Artist:Petra Kovács
Hair Stylist:Viktor Nagy
Hair Stylist Assistant:Zoltan Toth
Crowd Supervisor:Zsombor Ágoston
Casting:Ralph Berkin
Casting Coordinator:Dániel Timon
Crowd Marshall:Péter Mátyassy
Location Security:Gyuri Márki
Transport:Zsolt Somogyi
Head Of Unit:József Mach
Unit:Balász Dénes, Csaba Kiss

Film
British Airways

Advertising Agency:Ogilvy One Worldwide, New Delhi, India
Senior Creative Director:Abhishek Gupta
Creative Director:Deepak Kumar
Creative Controller:Abhishek Shrivastava
Vice President:Sidharth Shukla
Head of OgilvyOne Delhi:Sidharth Shukla
Associate Vice President:Namita Koshy
Account Director:Nikhil Negi
Senior Planner:Sasanka Das
Production House:Q.E.D. Films
Director:Amit Masurkar

Film
IBM

Can an A.I. computer understand what tastes good?

Meet “Chef Watson”!

IBM wants to make its Artificial Intelligence (AI) system, Watson, more familiar to the world.

People in the tech world understand AI and cognitive computing, but it can be intimidating to anyone else. So, Ogilvy Paris and IBM chose something that everyone can relate to – food – to bring an awareness about Watson to a wider audience.

Explained Susan Westre, ECD Ogilvy Paris who oversees the IBM global creative direction, “To create a challenge for the AI Chef Watson, we added the constraint of having Watson come up with recipes where the 4 main ingredients always had to start with the letters E, A, T & S.”

“Food Art” was the result, as a way to lure people into looking deeper into Chef Watson. The recipes were both unusual and delicious.

Advertising Agency:Ogilvy & Mather, Paris, France
Executive Creative Directors:Emmanuel Lalleve
Managing Director:Emmanuel Ferry
Creative Director:Susan Westre
Copywriters:Johan Leborg, Nick Bakshi
Art Directors:Josiah Jones, Edward Macaulay, Erika Reyes
Global Business Director:Mary Mcfarland
Business Director:Joyce Pucheu
Account Manager:Margaux Pennes
IBM Europe:Margaux Pennes
Photographers:5Fruits, Sean Freeman, Andrew B Meyers, Amy Currell, Carl Kleiner, Gustav Almestål, Marion Luttenberger
Director:Tristan Bensaïd
Production Manager:Antoine Bagot
Producers:Muriel Benitah, Marine Redon
Art Buyer:Véronique Chalençon

Print
Toyota

Driving over restrictions. In days of high pollution in Madrid, if you drive a Toyota Hybrid you can move freely.

Advertising Agency:Saatchi & Saatchi, Madrid, Spain
Creative Director:Lucas Cambiano
Art Director:Gabriel Da Silva
Head Of Art:Gabriel Da Silva
Illustrator:Mirko Cuculiza

Are you “watching TV” when you’re streaming your favorite episodic content? Does it matter what we call the screen or box where content is consumed? According to a new study from Hulu and Tremor Video, a provider of software for video ad effectiveness, 84 percent of adults aged 14-50 equate “watching TV” with devices such […]

The post Thanks To Gen Z, TV Breaks Out of Its Box appeared first on AdPulp.

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