Hasta La Creative!

De todos os filmes lançados pela Marvel, talvez o mais adorado pelo fãs seja Guardiões da Galáxia, principalmente pela sua trilha sonora que resgata alguns dos clássicos dos anos 60 e 70.

Para ajudar na divulgação do filme a Marvel e Doritos anunciaram o lançamento de uma versão especial que toca diretamente na embalagem, que tem a cara de um toca fitas, as 14 músicas que estarão nova trilha sonora.

Ryan Matiyow, diretor de marketing de Doritos disse “Você consegue imaginar uma maneira melhor de curtir essa trilha sonora do que com um pacote de Doritos? Nós também não”. A embalagem também poderá ser recarregada para que o fã do filme possa escutar mais vezes a trilha.

Só para se ter uma noção, a trilha sonora do primeiro filme atingiu o topo da lista da Billboard em 2014, mesmo todas as músicas já terem sido lançadas anteriormente.

A edição especial de Doritos estará disponível para compra no site da Amazon no próximo dia 28 de abril. Guardiões da Galáxia Vol. 2 chega amanhã nos cinemas brasileiros.

> LEIA MAIS: Edição especial de Doritos toca na embalagem trilha sonora de “Guardio?es da Gala?xia Vol. 2”

Omnicom’s 180LA will soon move out of its longtime office in downtown Santa Monica after just over a decade.

The agency’s staff are getting ready to say goodbye to the Santa Monica Pier and hello to nearby Playa Vista’s Silicon Beach, which is one of several corporate “campuses” in the area. (It’s not to be confused with nearby Playa Jefferson, which also houses Omnicom and R/GA among other companies.)

An agency spokesperson wrote:

Our lease in Santa Monica is up and we’re moving to Playa Vista this summer where several agencies now reside. The move will allow 180LA to capitalize on better value and amenities. We are busy creating our new space, and look forward to moving the 180 culture a little further South.

The shop will now be much closer to certain competitors like 72andSunny and Ogilvy along with media agencies (Group M, Mindshare) and tech giants (Google, Yahoo, etc.).

As for the reason behind the move, 180LA declined to comment. But the parties that brought it to our attention noted the recent loss of the Adidas account and subsequent departure of some executives including creative directors David Povill and Dave Cuccinello and chief strategy officer/managing partner Mike Harris. The Amsterdam office’s Adidas co-leads also went to Joan in January. (Adidas has yet to comment on that review.)

180LA, which ECD Rafael Rizuto called “the best performing office in the entire TBWA network” less than a year ago, continues to produce the work. According to another source close to the matter, a team from MillerCoors traveled to Los Angeles this week to review forthcoming campaigns for Miller Lite.

The Lowdown is Ad Age’s weekly look at news nuggets from across the world of marketing, including trends, campaign tidbits, executive comings and goings and more.

Gary Vaynerchuk, speaking at the Association of National Advertisers annual meeting last year, made plain his ambition to buy an orphan packaged-goods brand with great equity he can make greater. Now he’s got his chance. Unilever wants to sell its margarine business (I Can’t Believe It’s Not Butter, etc.) and RB (Reckitt Benckiser) is “exploring strategic options” on French’s Mustard and Frank’s Red Hot Sauce. So is Vaynerchuk interested? Not really. While he was reportedly close on another unnamed brand recently, he said he sees such a deal coming “more in 24 to 48 months, not 24 to 48 weeks.” He’s interested in businesses with $50 million to $200 million in revenue. Categories he’s most intrigued by are toothpaste and bubblegum. But he remains focused on running VaynerMedia, and doing such a deal may be based on having “a proper CEO in place to run VaynerMedia” though he may try to do both initially. He confirmed recent reports of layoffs — “17 to 18 out of 750,” net of new hires and promotions. Vaynerchuk said the layoffs reflected a shift toward creative services and away from production, and similar moves could come in the future as he shifts focus toward such areas as small business and consulting.

Continue reading at AdAge.com

The chairman of the Federal Communications Commission has proposed rolling back the Obama-era net-neutrality rule as the regulation’s defenders vowed a “tsunami” of resistance.

FCC Chairman Ajit Pai said he would ask the agency next month to begin considering removing the strong legal authority that underpins the rules, and to take suggestions for replacement regulations.

“When we are saddled with FCC rules that will deny many Americans high-speed internet access and jobs, doing nothing is nothing doing,” Pai said in a speech Wednesday in Washington. “Instead, we need rules that focus on growth and infrastructure investment, rules that expand high-speed internet access everywhere. Rules that give Americans more online choice, faster speeds, and more innovation.”

Continue reading at AdAge.com

Estamos prestes a acompanhar uma nova greve de roteiristas nos Estados Unidos, o que com toda certeza vai atrapalhar o calendário de produção e consequentemente exibição daquela sua série favorita. Mas e se os roteiristas fossem substituídos por inteligências artificiais?

Intitulado “It’s No Game“, o curta-metragem foi escrito por uma IA chamada Benjamin e fala sobre esse universo (ou um futuro não muito distante) em que os robôs e inteligências artificiais começam a ocupar o lugar criativo dos humanos . Veja o filme no player acima.

O criador do Benjamin, Ross Goodwin, alimentou o robô com diversos tipos de diálogos e falas de filmes clássicos e seriados de TV.

O filme conta com a participação de David Hasselhoff, da atriz Sarah Hay e foi dirigido por Oscar Sharp.

> LEIA MAIS: Inteligência artificial escreve curta-metragem sobre substituição de roteiristas humanos

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, April 25:

1. So maybe the government won’t shut down after all? “Republicans had been caught in one of their biggest dilemmas of the year: Whether to cross President Donald Trump and ignore his demand for border wall funding or join him and invite a government shutdown while the GOP controls all of Washington,” Politico’s Burgess Everett writes. “But then Trump gave GOP lawmakers an escape hatch, telling conservative journalists at a White House reception Monday evening that he would be comfortable delaying a fight over the wall until September.” Side note: Speaking of Politico, “Patrick Steel, an investment banker for the past 16 years at the firm of FBR Capital Markets & Co., has been named Politico’s next CEO,” per Politico.

2. “Breitbart Has Been Denied Permanent Congressional Press Credentials,” per BuzzFeed News. Meanwhile, over on the Breitbart home page this morning: “Far-Left Voters More Likely to Share Their Wives, Right Wingers More Sexually Dominant, Claims Study.”

Continue reading at AdAge.com

Fame is not the only measure at Time magazine’s annual gala, which celebrates activists as well as Hollywood stars.