Mar
07
Mercedes: Get a job
Posted in: Uncategorized
Mar
07
Global Migration Meets Magic in Mohsin Hamid’s Timely Novel
Posted in: UncategorizedMr. Hamid’s “Exit West” seems poised to become one of this year’s most important literary works.
Mar
07
AKQA Helped Launch Nike’s Hypervenom 3 With Some Tip Top London Ballers
Posted in: UncategorizedYou may have heard that Mark Zuckerberg is quite bullish on live video.
A recent Wall Street Journal piece reminded us that Facebook may have overestimated the public’s demand for FB Live while also failing to anticipate that some people would use it to livestream dramatic and traumatic events involving death, destruction and harassment.
But it’s still a great marketing tool, too! For example, AKQA recently used it to help launch Nike’s new soccer/football shoe Hypervenom 3 in London via an event that combined “the finishing prowess of some of the world’s best goal scorers” with “the attitude and energy of the London Grime scene.”
Here’s one of the clips that aired live on the ‘book.
The clips don’t quite highlight the coolest part of the activation, though: “the world’s first full-size interactive LED goal.” Look a bit closer.
We totally missed the peanut gallery at first.
And the videos can’t quite do justice to the goal itself, which included “bespoke animations triggered by an array of 16 motion sensor cameras which tracked the exact placement and speed of strikes as they rained in on goal.”
It’s all part of Nike’s effort to endear itself more to European footballers.
One also can’t quite see the behind the scenes work, which AKQA coordinated with Nike around the live event in London and the Facebook streaming/voting activities. As Manchester United forward Marcus Rashford put it, “I can’t believe how cool it was. I felt like I was in a video game with the digital goal…”
Before you start talking smack, the event scored 2.3m viewers and 700 million impressions. Or so we hear.
Mar
07
Y&R Global Survey Finds Almost 75% of Respondents Lost Respect for U.S. After the Election
Posted in: UncategorizedY&R recently teamed up with U.S. News & World Report and the Wharton School of the University of Pennsylvania for the second annual Best Countries Report.
Perhaps unsurprisingly, the United States’ reputation suffered following the 2016 presidential election, with our country falling three positions to the number seven in the Overall Best Countries Ranking. Nearly 75 percent of respondents claimed to have lost respect for U.S. leadership following the election.
The United States does remain the most powerful country in the world, however, followed closely by President Trump’s “new best friend” in Russia. (We feel like that should be China, but what do we know?)
Switzerland topped the Overall Best Countries Ranking, with former number one Germany falling to number four. Canada held fast to the number two position while the U.K. stayed at number three, perhaps a bit surprising in light of the Brexit vote. Rising stability in Japan saw the country climb two positions to number five.
What does this all mean? The world is in disarray, with accepted norms upended.
“Our data captured widespread global concern for the social and geopolitical changes that cast many nations into uncertainty and turmoil,” Y&R BAV Consulting chairman and CEO John Gerzema said in a statement. “The new rankings reflect people’s desire to restore some sense of order by rewarding nations they perceive as championing neutrality, stability and diplomacy.”
Best Countries Overall:
1. Switzerland
2. Canada
3. United Kingdom
4. Germany
5. Japan
6. Sweden
7. United States
8. Australia
9. France
10. Norway
Check out the full results here.
Mar
07
Adjustable Supplementary Desks – The FlexiSpot M-Series Sit-Stand Desktop Workstation is Ergonomic (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Those who work in an office at a desk all day know that it’s important to shift between different positions throughout the day to prevent strains and aches, so the FlexiSpot M-Series Sit-Stand…
Mar
07
Woman Interrupted: Portrait of silence
Posted in: UncategorizedPrint
Woman Interrupted
You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.
Advertising Agency:BETC, Sao Paolo, Brazil
CCO:Erh Ray
Cso:Gal Barradas
Creative Diretor:Erh Ray, Rodolfo Barreto
Head Of Art:Daniel Schiavon
Creative:Rodolfo Barreto, Daniel Schiavon, Nathalie Lourenço, Jose Bortolini
Strategy:Gal Barradas, Rodolfo Barreto, Daniel Schiavon
Project Manager:Thiago Carneiro
Production:Teteu Savioli, Julia Ramos
Tech Developer Partner:Brave
Technology Support Partners:OneDayTesting, WeWrite
Production Companies:Honey Bunny Films, Sentimental Filmes, Comando S Audio
Communication & PR Director:Camila Nakagawa
Pr Agency:Giusti Comunicação
Mar
07
Woman Interrupted: Portrait of silence, 4
Posted in: Uncategorized
You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.
Mar
07
Woman Interrupted: Portrait of silence, 5
Posted in: Uncategorized
You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.
Mar
07
Woman Interrupted: Portrait of silence, 6
Posted in: Uncategorized
You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.
Mar
07
Woman Interrupted: Portrait of silence, 7
Posted in: Uncategorized
You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.
Mar
07
Woman Interrupted: Portrait of silence, 8
Posted in: Uncategorized
You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.
Mar
07
Woman Interrupted: Portrait of silence, 9
Posted in: Uncategorized
You probably remember that during the 1st US presidential debate, Donald J. Trump interrupted Hillary Clinton 51 times. Clinton interrupted him only nine times.
Unfortunately, this behavior, that we call MANTERRUPTION, is widespread in boardroom meetings and across the professional world.
For the International Women’s Day on March 8th, the Brazilian ad agency asked female artists to rally around the issue and design posters about MANTERRUPTION.
Mar
07
Feature: The Experimentalist on Broadway
Posted in: UncategorizedThrough his stripped-down, radically humane approach to theater, Sam Gold has found a new dimension to a classic American play.
Mar
07
Minimalist German Boutiques – The Sunspel Store in Berlin Features Carefully Curated Displays (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Sunspel has always been known for its minimalist approach to clothing and that same approach is also reflected in its new store in Berlin, Germany.
Opened last spring, the new Sunspel store is…
Mar
07
Valvoline Gets Philosophical in Gritty Ads Aimed at DIYers and Car Buffs
Posted in: UncategorizedDo philosophy and motor oil mix? Valvoline does its darnedest to find out in ads that fuse gritty, documentary-style car, truck and motorcycle footage with voice recordings of British philosopher Alan Watts and American author, motivational speaker and media personality Les Brown. Watts’ metaphysical musings on the nature of time and space fuel the first…
Mar
07
Nike – This is us (2017) :60 (Turkey)
Posted in: Uncategorized
The execution in the opening edits of this ad amuses me, as the “pretty girl” ruins a photo with her boxer-guard, and the “fragile hands” baker is powdering to lift weights. The blond Muay kickboxer is Funda Diken Alkay??, while the weight lifter is Elvin Levinler, an actress who stays fit. It’s Esra Gökçek, a gold winning Turkish Triathlete who tells us that we look good in gold. It’s tennis player ?pek Soylu who refuses to keep quiet on the court. The turkish dance crew Dans Fabrika Dancers headed up by Çisil S?k? are the ones who laugh in public, while another actress, Dilan Çiçek Deniz steps right through a set. The VO is done by Ezgi Mola while Turkish National Basketball Team star I??l Alben is seen in one of the transitions.
So while I love the contrast between what is said and what is done, it wears thin pretty quick for me, and the Beyoncé soundtack is so predictable I gagged. On the other hand I was never a fan of celebrity advertising and this is more actress than athlete in that regard. For all I know Beyoncé might be as popular in Turkey as these actresses are right now. I much prefer the tone in What will they say about you and What girls are made of, as it seems closer to the universal insight than this execution.
Commercials:
Country:
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