Hasta La Creative!

The execution in the opening edits of this ad amuses me, as the “pretty girl” ruins a photo with her boxer-guard, and the “fragile hands” baker is powdering to lift weights. The blond Muay kickboxer is Funda Diken Alkay??, while the weight lifter is Elvin Levinler, an actress who stays fit. It’s Esra Gökçek, a gold winning Turkish Triathlete who tells us that we look good in gold. It’s tennis player ?pek Soylu who refuses to keep quiet on the court. The turkish dance crew Dans Fabrika Dancers headed up by Çisil S?k? are the ones who laugh in public, while another actress, Dilan Çiçek Deniz steps right through a set. The VO is done by Ezgi Mola while Turkish National Basketball Team star I??l Alben is seen in one of the transitions.

So while I love the contrast between what is said and what is done, it wears thin pretty quick for me, and the Beyoncé soundtack is so predictable I gagged. On the other hand I was never a fan of celebrity advertising and this is more actress than athlete in that regard. For all I know Beyoncé might be as popular in Turkey as these actresses are right now. I much prefer the tone in What will they say about you and What girls are made of, as it seems closer to the universal insight than this execution.