Hasta La Creative!

BVK launched a new PSA campaign for education, health and financial stability charity United Way, entitled “Join The Fight.”

A 60-second anthem ad doesn’t shy away from the harsh realities of the issues United Way takes on.

“Problems: the ones most people don’t have the stomach for, the ones nobody talks about at cocktail parties,” the voiceover begins, over black and white footage of desolate, deserted cityscapes and scenes suggesting domestic violence, drug abuse and homelessness. “We go looking for them,” it continues, elaborating on the charity’s efforts to tackle such critical problems in “unforgiving cities, desolate towns and seemingly docile suburbs.”

It’s a bold, attention-grabbing approach and a distinct departure from United Way’s previous advertising — a world away from, say, a Glee-fueled celebration of the charity’s success at increasing high school graduation rates. 

“We needed to help people understand what those problems were, not just show the aftermath of everything being clean and pretty,” United Way CMO Lisa Bowman explained to Adweek. “It’s about taking a hard, realistic look at what’s happening in our communities today and the work that United Way is encouraging people to join us in the fight against.”

It’s not magic. It’s science. That’s the familiar spirit of a new campaign from Dell Technologies–the company’s first major advertising rollout since forming via the merger of Dell and EMC last fall. Westworld actor Jeffrey Wright plays spokesman in a series of ads emphasizing the corporation’s computing contributions to a range of industries. Y&R created…

(TrendHunter.com) The John Deere Gator® Tool Box is a secure and durable garage accessory that ensures one’s valuable hand and power tools are kept safe at all times—even if they are left unattended….

-Montréal agency lg2 launched “A journey through Québec that reveals a new surprise every morning” for Alliance De L’industrie Touristique Du Québec (video above).

-Minneapolis-based digital agency space150 built a chatbot to recruit summer interns.

-Would you, power user, pay for a Twitter membership? Didn’t think so.

-It’s not just McDonald’s: Karmarama executive chairman Jon Wilkins told Advertising Week Europe that all shops are “staring down the barrel of outcome-related payments.”

-KFC France selected Sid Lee Paris as its agency of record. Wait…KFC France?

-You’re not alone: no one knows what creative technologists do.

-Jiro Inao, a Dentsu Aegis Network employee in Indonesia, and manager of pop group JKT48, committed suicide on March 21. According to Campaign, “There is nothing to suggest the incident relates to work.”