Hasta La Creative!

Another wave of marketers has suspended advertising on YouTube or in some cases other Google properties in what’s shaping up as an unprecedented revolt against the world’s largest digital media player over ads placed with objectionable content.

General Motors, Walmart, Pepsico and FX Networks on Friday joined brand marketers that include Johnson & Johnson, Verizon and AT&T, which earlier in the week said they’ve halted YouTube advertising over brand-safety issues.

The Association of National Advertisers also issued a statement Friday supporting “several ANA members” that “have suspended their advertising on Google websites, including YouTube, after some ads were placed near objectionable content including hate speech and terrorist-oriented websites”

Continue reading at AdAge.com

Facebook is making a dramatic change to the social network’s mobile application, letting people post pictures and videos that disappear after 24 hours.

Dramatic, but unsurprising: It’s the fourth time the company has added such a feature to its apps. And it’s a tool that was invented by its smaller, newly public competitor: Snap Inc., whose Snapchat lets users annotate photos and videos by adding text, drawings, masks and filters and then post them to their “story” or send them to friends.

Facebook added the same capability in recent months to its Instagram, WhatsApp and Messenger mobile apps, seeking to capitalize on the popularity of the format to keep people on its properties rather than toggling over to Snap’s network. Yet Facebook doesn’t shy away from the comparison — and is calling the new version on its main application “Stories,” too — just like Snapchat’s version.

Continue reading at AdAge.com

Ad Age “Media Guy” columnist Simon Dumenco’s media roundup for the morning of Tuesday, March 28:

In yesterday’s media scan, we wondered about what the Trump brand stands for these days. Hey, maybe … peacemaker? Could Trump be willing to negotiate with Democrats to recover from the Obamacare-repeal debacle? Maybe! (See No. 3.) Will he, for some reason, expect Democrats to grovel? Probably! (See No. 4.) Regardless of the dysfunction in Washington, D.C., are we all doomed? Perhaps! (See No. 6.) Anyway, let’s get started …

1. In a post this morning headlined “Facebook copied Snapchat a fourth time, and now all its apps look the same,” Recode’s Kurt Wagner makes some good points, including:

Continue reading at AdAge.com

A front page with Theresa May, Britain’s prime minister, and Nicola Sturgeon, the first minister of Scotland, elicited immediate outrage.

Ebiquity has urged marketers to face up to the fact that 60% of their programmatic ad spend is being wasted because of the “ever more complex” media supply chain and problems with fraud and viewability.

Elon Musk é o CEO de duas das maiores potências tecnológicas da atualidade, a Tesla e a Space X. Como se isso não bastasse, o empresário acaba de abrir uma nova companhia, chamada Neuralink, focada em implantes cerebrais que possibilitam a interação sem fios com computadores. Segundo Musk, a ideia consiste em alocar uma camada […]

> LEIA MAIS: Elon Musk quer modificar nossos cérebros para não sermos deixados de lado pelos robôs

When even your 9-year old finds the advertising clunky, then you know some kind of all-time watershed has been transgressed.

“Nobody ever calls things by their name except in ads, dad.”

“Huh?”

Continue reading at AdAge.com

(TrendHunter.com) Cruises are associated with sailing on the high seas, but the Crystal AirCruise takings things in a different direction by utilizing a Boeing 777 aircraft in order to get guests from one location to…

To celebrate the anniversary of the Air Max 1, the brand recruited artists Ava Nirui and Alex Lee to produce some enigmatic creative.