(TrendHunter.com) Toshimaya is a confectionery company that found itself in need of a delivery vehicle that was compact enough to navigate the narrow streets in Kamakura Prefecture, which is just south of Tokyo, Japan….
Walt Disney Chief Executive Officer Bob Iger said the company’s future lies in using technology to make more direct connections to consumers, although he declined to say whether he was interested in buying Twitter or Netflix.
The following are excerpts from Mr. Iger’s remarks during a luncheon Wednesday at the Boston College Chief Executives Club. Mr. Iger, 65, made the remarks during in an on-stage conversation with New England Patriots owner Robert Kraft.
“Technology’s tools are giving the consumer an ability to pick and choose and even price in a much more consumer-centric manner, so you have to embrace it because it’s not going away. The biggest thing that we’re trying to do now is figure out what technology’s role is in distributing the great content that we have.”
-Poo-Pourri launched the first spot from its new online film production studio, Number 2 Productions, entitled “How to Poop at a Party” (video above).
-Cramer-Krasselt and Carowinds explore 50 years of Charlie Brown’s Halloween special as told by a bunch of kids.
-New Trump ads target minority and female business owners. For some reason he’s been having trouble with those demographics.
-Why did McDonald’s U.K. YouTube channel fail? Because it couldn’t generate enough earned media.
-We don’t really know what a “VR web browser” is, but it probably will make a lot more money for Facebook some day.
-Advertising isn’t the only “boys’ club” around. Venture capital apparently has the same problem.
-IPG launched a new healthcare-focused media agency called Healix, which sounds like a character from the Matrix.
“Watermopilasgrado” tem criação da Africa e produção da Saigon
> LEIA MAIS: Carro da Mitsubishi enfrenta guerras do passado e do futuro em novo comercial
(TrendHunter.com) Small-scale prefabricated homes, doorless apartment designs and playhouses constructed out of concrete are just a few of the top October 2016 home ideas. These creative home ideas offer a look into…
BBDO is no longer Subway’s lead agency. Former incumbent MMB has been handed most of the brand’s business, according to people with knowledge of the matter.
BBDO remains under contract with the marketer, however.
In a major win for BBDO, the agency replaced MMB as the chain’s top shop in August 2015; the Omniccom shop’s first work for Subway debuted last October just before National Sandwich Day. BBDO went on to work on a variety of campaigns for Subway as the chain focused on its heritage and fresh items in an effort to move past its long association with disgraced former pitchman Jared Fogle.
A novel as a collection of linked short stories about masculinity under duress, by one of Granta magazine’s Best of Young British Novelists.
Jeffrey Finn, the lead producer of “An Act of God,” will take on this new role for the center on Friday.
Many issues surrounding the criminal sexual assault case, taken together, show that a trial is unfair, the lawyers say.
A new ad from a conservative anti-Clinton group extends a message that Donald Trump put out in the first presidential debate — that Hillary Clinton lacks the “stamina” to do the job — by describing her as a “tired career politician.” The ad from 45Commitee, a group formed in Oct. 2015 specifically to oppose Clinton’s campaign, comes in 30-second and 60-second versions destined for swing state TV markets.
In the 30-second version (above), an announcer says, “What if we stay on the same path? A flat-line economy. Constant scandals and lies. Endless criminal investigations. The choice is clear. A tired career politician who’d increase taxes and cost jobs? Or a proven job creator” — Donald Trump is on screen at this point — “who’ll fight for good American jobs and appoint common-sense judges who will uphold law and order. It’s time to make America strong again.”
The 60-second version (below) follows the same template but adds additional language here and there — including, curiously, “No candidates are ever perfect” right before “But this choice is clear,” as a ballot that shows Clinton’s and Trump’s names appears on screen.
MTV is seeking agencies for creative and media support as the brand looks to reinvent itself and go back to its music roots, according to people with knowledge of the matter.
Ad Age has learned that the reviews are closed and a decision is expected in a few weeks. More than five agencies are taking part in the reviews at the moment. The selected agencies will help MTV promote new content and series and assist with overall brand messaging in an effort to increase viewership, people with knowledge of the matter said.
Fallon is MTV’s incumbent media agency. The network does not have a creative agency on its roster. Representatives from Fallon were not immediately available for comment.
The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.
Raymond James, the financial services company, will sponsor two panels on Sunday: “Food Pilgrammages,” which will focus on “destination dining,” and “Built Attractions,” which will discuss travel.
This time, The New Yorker is tapping talent from other Cond Nast brands to sit on the panels. Editors from Bon Apptit and Cond Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an “integrative” and “multiplatform” advertising buy from Raymond Jones, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes.
Those privacy requirements proposed by the Federal Communications Commission that the industry has been anticipating just got closer to reality. Today FCC Chairman Tom Wheeler said he would ask the full commission to vote on the new stricter broadband privacy rules he proposed earlier this year in a meeting scheduled for the end of the month. The rules require the internet service providers that we use for online and mobile device connections to notify consumers of data collection and use and, perhaps most controversial, obtain opt-in consent from consumers before using or sharing sensitive information.
The chairman initially proposed the rules in March, opening them to comment from stakeholders. The announcement today is another step in the long process that could turn the proposal into official rules.
“Over the past six months, we’ve engaged with consumer and public interest groups, fixed and mobile ISPs, advertisers, app and software developers, academics, other government actors including the FTC, and individual consumers to figure out the best approach,” wrote Mr. Wheeler in an FCC statement today. “Based on the extensive feedback we’ve received, I am proposing new rules to provide consumers increased choice, transparency and security online.”
Marketers are already jumping into Carmel, the new virtual reality web browser that Facebook showed off at its Oculus Connect conference on Thursday.
Ford has developed VR and 360-degree video stories that take viewers inside world-famous races. That fits the style of storytelling that many brands have latched onto to enter VR.
“Brands are definitely thinking of virtual reality and augmented reality,” said Noah Mallin, head of social at MEC North America. “Mark Zuckerberg has made it really clear this is a priority for Facebook. So if it is for Facebook, we have to take it seriously.”
Coca Cola Co. is looking for a new agency for Diet Coke after recently cutting ties with Droga5.
“Several months ago, Diet Coke and Droga5 decided to part ways, and we wish each other continued success,” a Coke spokeswoman said in a statement. “The brand will update its agency roster in the future. In the meantime, the Diet Coke ‘Get A Taste’ ad campaign continues to run in broadcast.”
A Droga5 spokeswoman referred to the Coke statement.
Walt Disney Chief Executive Officer Bob Iger said the company’s future lies in using technology to make more direct connections to consumers, although he declined to say whether he was interested in buying Twitter or Netflix.
The following are excerpts from Mr. Iger’s remarks during a luncheon Wednesday at the Boston College Chief Executives Club. Mr. Iger, 65, made the remarks during in an on-stage conversation with New England Patriots owner Robert Kraft.
“Technology’s tools are giving the consumer an ability to pick and choose and even price in a much more consumer-centric manner, so you have to embrace it because it’s not going away. The biggest thing that we’re trying to do now is figure out what technology’s role is in distributing the great content that we have.”
Holding company MDC Partners (CP+B, 72andSunny, Doner, etc.) hired Randy Duax as senior vice president of talent and recruiting, effective immediately.
In the newly-created position, Duax will be tasked with leading MDC Partners’ recruiting practice, as well as retaining its talent worldwide. Based in New York, he will report directly to MDC Partners chairman and CEO Scott Kauffman.
“No industry is more dependent on talent than ours, and we are highly proactive in ensuring that MDC and its agencies attract the very best, most entrepreneurial and most creative talent in the world,” Kauffman said in a statement. “With the addition of Randy to our team, we are further enhancing our talent expertise to meet the expanding needs of our agency partners and their clients, ensuring that MDC remains ‘The Place Where Great Talent Lives.’”
Duax joins MDC Partners from WPP, where he spent the past two years as talent director, Asia-Pacific, responsible for senior executive recruitment across the region and overseeing teams in Singapore, Tokyo, Shanghai and Sydney. Prior to that position he spent two years as vice president, executive recruitment out of New York, overseeing senior executive recruitment in North America. Before joining WPP he spent eight years with Howard Sloan Keller, including a year as managing director.
Duax’s hire follows the arrival of Khartoon Weiss as senior vice president, business development last September and the holding company’s acquisition of Swedish agency Forsman & Bodenfors this June.
“I’ve always been drawn to the most fast-paced and high-demand areas for transformative talent acquisition, which is why my career has revolved around digital innovation and executive leadership in the States and in Asia,” Duax said. “As a network enjoying significant global momentum, MDC is unique for its partnership model and its collection of entrepreneurial, diverse and creative talent. MDC is doing something very different and I’m thrilled by the incredible opportunity to contribute to its rapid ascent.”
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