New Yorker Festival Taps Sibling Conde Nast Brands for Sponsored Panels
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The 17th edition of The New Yorker Festival begins Friday, including for the second year some panel discussions and events sponsored by brands.
Raymond James, the financial services company, will sponsor two panels on Sunday: “Food Pilgrammages,” which will focus on “destination dining,” and “Built Attractions,” which will discuss travel.
This time, The New Yorker is tapping talent from other Cond Nast brands to sit on the panels. Editors from Bon Apptit and Cond Nast Traveler will take part in the food panel, and editors from Architectural Digest and Golf Digest will discuss travel. The reason? Because the sponsored panels are part of an “integrative” and “multiplatform” advertising buy from Raymond Jones, which includes paid media in all five of the titles, according New Yorker publisher Lisa Hughes.
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