Hasta La Creative!

Those privacy requirements proposed by the Federal Communications Commission that the industry has been anticipating just got closer to reality. Today FCC Chairman Tom Wheeler said he would ask the full commission to vote on the new stricter broadband privacy rules he proposed earlier this year in a meeting scheduled for the end of the month. The rules require the internet service providers that we use for online and mobile device connections to notify consumers of data collection and use and, perhaps most controversial, obtain opt-in consent from consumers before using or sharing sensitive information.

The chairman initially proposed the rules in March, opening them to comment from stakeholders. The announcement today is another step in the long process that could turn the proposal into official rules.

“Over the past six months, we’ve engaged with consumer and public interest groups, fixed and mobile ISPs, advertisers, app and software developers, academics, other government actors including the FTC, and individual consumers to figure out the best approach,” wrote Mr. Wheeler in an FCC statement today. “Based on the extensive feedback we’ve received, I am proposing new rules to provide consumers increased choice, transparency and security online.”

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