Oct
07
BBDO No Longer Subway's Lead Creative Agency
Posted in: Uncategorized
BBDO is no longer Subway’s lead agency. Former incumbent MMB has been handed most of the brand’s business, according to people with knowledge of the matter.
BBDO remains under contract with the marketer, however.
In a major win for BBDO, the agency replaced MMB as the chain’s top shop in August 2015; the Omniccom shop’s first work for Subway debuted last October just before National Sandwich Day. BBDO went on to work on a variety of campaigns for Subway as the chain focused on its heritage and fresh items in an effort to move past its long association with disgraced former pitchman Jared Fogle.
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