A lot has been said about Apple’s decision to remove the headphone jack from its newest iPhone. And maybe everyone should hold their fire until they’ve actually, you know, tried the new approach. But it’s not too soon to score Apple’s pitch. Tell us:
The United States advertising market is doing better than expected, mostly thanks to the internet, but also billions of dollars of election advertising, according to a new forecast by Carat, an arm of Dentsu Aegis.
Carat now expects media spend to hit $204.8 billion in the U.S. in 2016, a 5% increase from 2015. It previously predicted a 4.7% gain.
“Growth in the U.S. is fueled by the upcoming U.S. presidential elections, accounting for approximately $7.5 billion of additional spend,” Carat said in its report on Wednesday. “As well as the Rio 2016 Olympics and Paralympics, which contributed to a strong first half of the year in the market with an incremental $1.3 billion spend.”
Serial entrepreneur Lars Albright is at it again, with his new startup raising $35 million to make good on its vision to become the Salesforce of mobile marketing.
Mr. Albright’s five-year-old SessionM is pivoting away from its traditional approach to mobile-loyalty and advertising via discounts offered to consumers in exchange for watching videos and completing quizzes about Volvo and other big brands. Those engagement programs, which once had participation from more than 2,000 app makers, now represent less than 20% of the Boston-based startup’s revenue and won’t be a major focus going forward, according to Mr. Albright, chief executive officer. The new focus: gathering data about consumer behavior and then suggesting brands turn that knowledge into personalized, targeted offers.
“We can disrupt the traditional CRM space,” said Mr. Albright, referring to the market for customer relationship management where Salesforce is a leader. Mr. Albright sold his previous startups to Apple and Verisign for reportedly about $275 million and $250 million, respectively.
At the beginning of August, Wild Turkey named Matthew McConaughey as the brand’s “creative director,” undoubtedly earning a series of eyerolls from actual advertising professionals, while awarding its creative business to JWT. Now JWT New York has launched its first work for the new client, in collaboration with the celebrity “creative director” and production company RSA Films.
The resulting spot, “The Journey Begins,” is pretty indistinguishable from your average ad for a liquor brand, minus the actor’s presence. McConaughey provides voiceover as well as appearing in the ad, opening with the line “We’re not in a rush to be most popular, not in a rush not to be” over the requisite pour shot. The Wild Turkey on the rocks is then brought through a scene of a room dancing to a brass band to McConaughey himself, who’s playing a piano.
It’s nothing revolutionary by any means, but at the same time it’s not terrible. There are some interesting choices in the way it’s shot, such as the camera mostly following the perspective of the person bringing McConaughey his drink. Without McConaughey’s involvement the ad would probably bot being generating as much attention, but then that’s why Wild Turkey hired the “creative director” in the first place.
Should you doubt McConaughey’s involvement in the creative process, take a gander at the below photo of the actor directing a shot.
From the man himself: “I want to be reincarnated as a jaguar. Jaguars are keen and they’re perfectly poised. I’d sure love to be that well designed.”
Yeah, he said that, bro.
As grandes empresas de efeitos especiais gostam de mostrar seu trabalho. Quando trabalham em filmes incríveis então, gostam mais ainda. Foi por isso que a Industrial Light & Magic publicou esta semana no YouTube um clipe mostrando como foram feitos alguns dos efeitos especiais do seu mais recente trabalho, o longa “Star Wars: O Despertar […]
> LEIA MAIS: Veja como foram feitos alguns dos efeitos especiais de “Star Wars: O Despertar da Força”
(TrendHunter.com) The Big Whale Tiny House is an innovatively crafted and engineered tiny home that was designed by a pair of wildlife biologists looking to take advantage of a tiny home that is also towable and…
As an August of Olympics-themed advertising fades in the rear-view mirror, the most-viewed ad campaigns online this week are overwhelmingly new. Nissan, Lyft and Microsoft, for example, take the No. 1, 2 and 3 slots that were filled last week by Samsung, Nike and FiberFix.
As an August of Olympics-themed advertising fades in the rear-view mirror, the most-viewed ad campaigns online this week are overwhelmingly new. Nissan, Lyft and Microsoft, for example, take the No. 1, 2 and 3 slots that were filled last week by Samsung, Nike and FiberFix.
FCB veteran Jon Flannery has come back to the Windy City in the first big move made by new chief creative officer Liz Taylor, who took over for Todd Tilford last month.
Flannery returns to the EVP/ECD role at FCB Chicago on October 1st after leading the network’s Toronto office for the past two years.
The release tells us that he will work with Taylor to elevate the office’s creative and win new business. In a statement, the newly installed CCO said, “I have always been a big Jon Flannery fan and feel very lucky to have him back in Chicago. He’s a culture builder, a creative talent and the kind of leader that brings out the best in everyone. He will continue to raise the bar and make us all better.”
Flannery was promoted to chief creative officer in Toronto two summers ago following the success of “Ship My Pants,” with Dan Fietsam stepping in to take his EVP/ECD role; the latter executive left FCB last fall and later moved to Laughlin Constable as chief creative officer in June.
Regarding his return to Chicago, Flannery said, “The chance to work with Liz and Michael to build upon the momentum of the last couple of years, and in a city like Chicago . . . there’s nothing better than that.”
Global CCO Susan Credle also praised the work he did in Toronto: “Under his stewardship, FCB Toronto has had its best awards results in 10 years and was nominated twice for Digital Agency of the Year by Strategy Magazine. Jon cares deeply about FCB and our clients and he’s excited to be returning to Chicago. I can’t wait to see what he and Liz do together.”
Flannery, who will presumably help oversee work on all accounts at FCB’s largest North American office, spent many years in Chicago including nearly a decade with Leo Burnett, where he worked on Philip Morris and other major accounts.
FCB Canada promoted a new leadership team to coincide with his departure.
Moving forward, FCB Toronto CEO Tyler Turnbull will become chief executive of the entire Canadian operation, which also includes FCB Montreal, FCB Toronto Health, FCB/SIX, Segal Licensing and Fuel Advertising. His predecessor Tim Bowen, who joined FCB Canada along with Turnbull two years ago after serving as SVP/GM at Cossette, will now hold the chairman title.
On the creative side, FCB Toronto has promoted Nancy Crimi-Lamanna and Jeff Hilts to serve as co-chief creative officers in Flannery’s place. They had been VP/CD and VP/creative group head, respectively.
“Over the past two years, Tim and Tyler have managed to reinvigorate FCB Toronto and FCB Canada,” said global CEO Carter Murray in a statement. “They’ve hired amazing new talent and put creativity at the center of their operations … Since joining FCB in 2014, Tyler, with his business partners Jon and Shelley, have managed and led the transformation of FCB Toronto to make it one of FCB’s top-performing creative agencies.”
Publicis New York launched a new effort for Heineken to help restore Miami Marine Stadium.
The stadium opened in 1963 just south of downtown Miami and was known for having some of the best views of the city, as well as hosting water sport events and concerts. Hurricane Andrew knocked the building out of commission in 1992 when it was deemed an unsafe building, but it has remained a draw for local graffiti artists. Now Heineken and Publicis want to help bring Miami Marine Stadium back, in the wake of Miami Mayor Tomás Regalado pledging up to $4 million in a revitalization effort. An Indiegogo effort by the brand and the National Trust for Historic Preservation has thus far raised $100,000, so the groundwork has been laid to make a fully-functioning Miami Marine Stadium a reality.
In a “Restoring Miami Marine Stadium” video, Publicis New York uses stop motion to take a look at the venue’s unique artwork and the efforts made by local graffiti artists to preserve and enhance the work already there, as well as contributing some of their own. It’s a pretty mesmerizing way to call attention to the venue and what makes it unique, hopefully drawing in some viewers to the cause.
“Being able to tell the story visually is key to the success of generating awareness and raising money for the initiative,” Publicis New York CCO Andy Bird told AdFreak.
Production on the spot was no easy task. It included five cameras running for five days, Publicis New York creative director Jeremy Filgate told the publication, adding, “We went through pallets of spray paint, made hundreds of boat wheat-paste stickers and even crashed a drone into the middle of the marina, just to make that epic aerial view possible.”
First the good news: A wacky digital video starring “Dead Abe Lincoln” that stumps for Libertarian presidential candidate Gary Johnson has logged upwards of 18 million views and 420,000 shares in two weeks, introducing potential voters to the former New Mexico governor and the movement to land him a spot in the upcoming presidential debates.
And now the bad news: Johnson turned into a trending topic and a hashtag on Thursday after a disastrous appearance on MSNBC’s Morning Joe in which he asked, “And what is Aleppo?” in response to a question about conflict in the Syrian city.
Playing a sport well, and becoming a career athlete, doesn’t just mean you’ve studied a list of plays, stuck to a workout regimen and mastered exactly how something should be done, though that’s certainly a part of it.
It means you’ve done all that and found creative ways to make the game your own.
That’s what this high-energy Adidas spot from 72andSunny says, arguing that it is the sports brand for creative athletes—unlike say, Under Armour. Yes, the copy for the new work seems to take a swipe at UA, which has been pitching itself as the brand for athletes serious about training.
“Yeah, yeah, hard work and dedication. But that’s not enough. You look at this cookie-cutter, copy-and-paste BLAH,” the narrator says as the frenetic camerawork—which is the real star of the spot—moves from football fields to basketball courts with what seems to be a reference to Under Armour’s “Rule Yourself” and its hundreds of copies of Stephen Curry.
It’s funny, though. For a campaign arguing for creativity, Adidas seems to be cribbing from its two major competitors. The Under Armour references serve as the advertising version of a subtweet, which is fun and arguably works for what the brand is intending. But the freewheeling, opinionated voiceover, whether intentionally or not, feels a lot like what Nike’s been doing lately, and that doesn’t seem to gel with the ad’s core argument.
(TrendHunter.com) RONE, a luxury sneaker brand that’s based in Canada, updated one of its most well-loved models to feature an electric combination of shades.
The shoes make use of a blue, black and cream…
State-owned Air China has been working hard to boost its brand image with international travelers, tapping a big WPP team to help. Meanwhile, the airline just offended a lot of people worldwide with a single sentence in its in-flight magazine.
The airline’s Wings of China magazine published an article saying that “London is generally a safe place to travel, though precautions are needed when entering areas mainly populated by Indians, Pakistanis and black people.” CNBC producer Haze Fan had spotted the offensive “travel tip” and tweeted it; it quickly went viral.
The airline didn’t respond to Ad Age’s request for comment. But CNBC’s Ms. Fan tweeted a copy of an airline statement saying the magazine would be withdrawn. The airline put the blame on the magazine’s editorial team, ordered it to “learn its lesson” and said the article didn’t represent Air China’s views. She also shared the magazine’s apology to the carrier and its passengers.
Apple’s wireless AirPods are almost too easy to parody.
After the iPhone-maker removed the convenient earphone jack to push wireless ear buds that cost $160, the internet couldn’t help itself, of course. Users of Reddit, Imgur, Twitter and the rest were immediately riffing on Apple’s classic move to retire old tech seemingly just so it could sell new consumer must-haves — such as wireless earbuds.
Plenty of people griped about the price, even though they are comparable or cheaper than other wireless headset on the market. (The phone also actually comes with a set of earbuds on a cord that plugs into the charging jack.)
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