(TrendHunter.com) These luxury safes were designed to be both highly functional and add a touch of elegance to the spaces they sit in.
Called ‘Kairos’ the safes come in three different sizes—the…
(TrendHunter.com) Dinara Kasko’s dessert designs are unlike any that can be see at most bakeries, restaurants or grocery stores.
The baker is essentially an artist when it comes to making these unique…
(TrendHunter.com) The ‘KlipAL’ smartphone holders enable device users to maintain better viewing capabilities and sturdier support when the device is mounted in a car or on a surface.
The ‘KlipAL&#…
Category: Beyond Madison Avenue
Summary: When a copywriter applied to a big agency on the West Coast, he was surprised to hear a pretty unusual question asked in an interview: What’s your favorite television show?
He answered: “’Scandal.’ Or any Shonda Rhimes show.” The creative director…
Category: Beyond Madison Avenue
Summary: Adidas is yet to know the full role of Snapchat in its marketing but it does know that its content is likely to be viewed for longer when it’s on the app compared to other platforms.
It’s one of the early takeaways the sportswear brand has garnered from the 20 or so Stories it has posted over the last year.
By and large, CMOs today aren’t happy. A recent study shows that a CMO’s average tenure decreased from 48 months to 44 months in 2015 — the first drop in a decade. No doubt, quick-turnaround demands from consumers for content, tight budgets, and an endless cycle of seeking new partners to cut costs are contributing to this unhappiness.
But the creative review process recently completed by McDonald’s — despite what some may think about the payment structure offered — has me thinking hopefully about the hard work that went into the process to find the right partner and that it may spur an industry-wide trend of putting more effort into searches for the right reasons.
McDonald’s is one of the biggest accounts an agency could ever hope to land, and it is loyal, having been previously tied to Leo Burnett for 35 years. With that in mind, everyone involved knew that the stakes couldn’t be higher. Rather than sending an RFP far and wide, McDonald’s honed in on a small group of big shops it knew could handle the volume of work it needed. Then, it initiated “chemistry sessions” to get to know the personalities and strategies behind them. The winner, Omnicom, went so far as to build out an entire floor of an office to show McDonald’s what its dedicated team would look like in action. The process was an unusual one, but it shows that the road to finding a dedicated partner shouldn’t take a one-size-fits-all approach.
A SanDisk conseguiu nos últimos anos comprimir um enorme espaço de armazenamento em seus cartões de memória, e eles nunca pararam de tentar comprimir mais ainda. A prova foi mostrada hoje na Photokina 2016, evento de fotografia na Alemanha. A empresa anunciou o maior cartão SD do mundo, que tem incríveis 1 Terabyte de armazenamento. […]
> LEIA MAIS: SanDisk cria cartão SD com maior armazenamento do mundo: 1 TB
(TrendHunter.com) These September 2016 menswear trends range from wearable art apparel picks to more functional wardrobe staples like multi-sized and odor-resistant casuals. In addition to the month’s more…
(TrendHunter.com) The top September 2016 gaming ideas include a mix of retro-inspired concepts, as well as forms of virtual reality entertainment that look to the future. Inspired by the rise of Pokemon Go, there are…
(TrendHunter.com) The top September 2016 transportation ideas introduce concepts that have the potential to revolutionize travel by land, air and sea.
On land, places like London and China are putting work into…
(TrendHunter.com) While there are plenty of tech-focused toys included in the top September 2016 toy ideas, there are just as many low-tech playthings that put an emphasis on skill-building.
Some of the most high-…
(TrendHunter.com) These September 2016 furniture trends range from functional bench tables to anime-inspired lounge chairs which prove that plush toys are not just for kids. In addition to ThinkGeek’s ‘…
Every weekday, we bring you the Ad Age/iSpot Hot Spots, new and trending TV commercials tracked by iSpot.tv, a company that catalogs, tags and measures activity around TV ads in real time. The New Releases here ran on TV for the first time over the weekend. The Most Engaging ads are showing sustained social heat, ranked by SpotShare scores reflecting the percent of digital activity associated with each one over the past week. See the methodology here.
Among the new releases, a skateboarder films his nocturnal adventures through the city in an Apple ad showcasing the iPhone 7’s low-light camera; a teardrop is stopped in its tracks in an operatic spot from Audi; and James Corden tries on different hats — including Pharrell’s — as he pitches Apple Music execs.
Bo Jackson puts a new Tecmo-twist on his classic touchdown of 1987 as he picks up (instead of mowing down) Brian Bosworth in Kia’s “Tecmo Bros” spot.
Chipotle Mexican Grill, facing slow sales and a tarnished image in its home country, is looking to make a bigger push in Europe.
The company named Jim Slater as the company’s new managing director in Europe, turning to a veteran of Costa Coffee and Bombay Sapphire Gin to help expand the chain on that side of the Atlantic. Mr. Slater will be located in the U.K. and oversee the strategy and growth of the European business, Chipotle said in a statement on Monday.
Chipotle is coming off a tumultuous year in the U.S., where multiple foodborne-illness outbreaks hammered sales and its stock price. Earlier this month, activist investor Bill Ackman announced he would push for changes at the chain.
4A’s President-CEO Nancy Hill is no longer scheduled to speak during Advertising Week in New York next week during a session called “Trust Forum: Transparency,” along with members of the Association of National Advertisers. It’s the latest sign that the rift between the agency groups is far from healing.
The multi-part session was to begin with ANA execs, members and representatives from Ebiquity and K2 Intelligence, which did an investigation of media rebates in the U.S. on behalf of the ANA. The second part, “A conversation with Nancy Hill,” promised Ms. Hill would sit down “for a conversation on the 4A’s commitment to taking a leadership role in achieving fairness and transparency in the marketplace.”
But the plan has now shifted. “Nancy and executives at the 4A’s will instead be conducting member meetings across the U.S. to help 4A’s members better understand and implement the new Transparency Guiding Principles of Conduct,” a 4A’s representative told Ad Age.
-Critical Mass launched a new campaign for Pine-Sol featuring a series of 15-second spots (video above).
–BWM Motorrad USA named M&C Saatchi L.A. as its creative agency of record, following a review.
-Adweek talks with Rauxa CMO Laurel Rossi about “Why She Left a Holding Company for an Indie Agency.”
–Sir Martin Sorrell says he will join Twitter if Jack Dorsey agrees to attend Dmexco next year. The world will be just fine if neither of those things ever happen.
–The 4A’s is doubling down on transparency by making its principles official standards for all members and setting up meetings to discuss the matter. Will it work?
–Someone wrote an article about how watching Jaws can teach agency executives how to solve problems. Surely there’s an easier way.
–The Emmys hit a record ratings low this year, but live TV is more important than ever.
–This is not a safe once owned by the founder of Jack Daniel’s. It is an obvious marketing stunt. But go ahead and click on it if you want.
If advertising has taught us anything over the past decade or so, it’s that we are unique. And we should celebrate our uniqueness, as it is the very thing that makes us special. Also, we should focus on the things we do that other people cannot or will not do. Not because it makes us better than these other people, per se … but maybe it kind of does.
Grey Canada’s new global campaign for Tequila Herradura, which is headquartered in the Whiskey Town of Louisville, Kentucky, places the process of creating that beverage in the company of other high-minded pursuits like designing clothes, cooking or writing music for a living.
According to the release, all of the following individuals are real people who “emulate the courage of Tequila Herradura by resisting compromise and exceeding standards on the path to greatness.” And because the brand’s symbol is a horseshoe, the theme of the campaign is “Luck Is Earned.” So it’s not really luck at all then, is it?
You all know that success only correlates directly to work ethic in a perfect, fictional world. But lazy people are rarely known for making things, and the montage above did include a couple of obvious badasses.
The next spot rephrases the idea as “No Shortcuts.” We also hear that there can be no retreat and no surrender.
That was illustrative in showing us the simple acts of manual labor that facilitate the production of high-shelf liquors. This practice could be seen as a parallel to learning an instrument or coming up with a great recipe, except that those things involve a bit more nuance and less chopping and throwing stuff.
The point of the campaign, though, is to offer a glance into the everyday lives of people who make things, be they dresses or bottles of agave fire water.
Grey Canada ECD Joel Arbez said:
“To emulate the true spirit and authenticity of Tequila Herradura, we decided to feature raw, undiscovered talent. There’s no acting going on here. By showcasing these journeys to excellence, the campaign proves that achieving greatness means no shortcuts.”
The campaign will continue through 2017 with more digital and print work, social media content and events around the U.S., most of which will hopefully include a good chaser.
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.
