Hasta La Creative!

Mr. Chan will join the film editor Anne V. Coates, the documentarian Frederick Wiseman and the casting director Lynn Stalmaster in being honored at the Governors Awards.

Brands are ready for their close-up now that Instagram enabled zooming.

This week, the app updated with a zoom feature, which lets people pinch the screen to go in for a closer look at photos and videos. Instagram had said it was a highly in-demand action among its users.

Of course, with any update, brands are bound to experiment, like they’ve done with every new feature such as slow-motion effects, filters, the first videos and the recent introduction of Stories.

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Leo Burnett gets in on the (now waning) Pokemon Go craze with a new spot for esurance telling players of the popular mobile game, “Don’t Catch And Drive.”

That’s solid advice, as distracted driving can lead to some nasty accidents and, according to the 30-second spot, such unwanted Pokemon as Dingduck, Collidaquill, Scratcherscray and the dreaded Fenderbendix. In the spot, people who have just gotten into car accidents of various kinds unenthusiastically talk about catching these characters. Leveraging a new mobile trend to warn people against distracted driving is an approach that makes sense for the brand, fitting nicely with its “Insurance for the modern world” tagline.

Leo Burnett and esurance also staged a fake collision with a hot dog vendor in Chicago, with the Fenderbendix on scene as the supposed cause of the mishap. Scrawled in the sidewalk near the scene, which according to the case study initially fooled a few onlookers, is a message reading, “smart people #DontCatchAndDrive” along with the esurance logo, to let people know that’s it’s just an advertisement. Presumably no hot dogs were harmed in the stunt.

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The ‘Inulinu&#…

(TrendHunter.com) Mitz Takahashi, a furniture designer who’s originally from Osaka, Japan, created a sling chair dubbed the ‘Kumo,’ which is said to translate from Japanese to mean “clouds.&#…

Mother New York added three hires to its creative team: copywriter Patrick Glorieux, creatives Tanner Shea and Gustavo Dorietto. All three hires will work across the agency’s client roster, including on its Target and Stella Artois accounts. 

Glorieux joins Mother New York from 72andSunny L.A., where he has served as a copywriter for over two years, working with brands including Google, Chrome, Chromecast, Chromebook, Made With Code and Activision. Before 72andSunny Glorieux spent a year and a half as a copywriter with Johannes Leonardo, working with brands such as Google, Coca Cola, Sprite, Chanel and Bacardi. That followed over four years as a copywriter/concept provider with Happiness Brussels, where he worked with Toyota, Lexus, NIVEA, Pimkie, BASE and Delta Lloyd Life, among others. 

Shea joins the agency following a lengthy stint as a freelance creative director/art director, after leaving McCann New York in early 2013. He spent almost a year as a creative director with McCann New York, leading the Kohl’s rebrand and also working on the L’Oreal account. Before joining McCann he spent nine years as an art director with Goodby, Silverstein & Partners. Over the course of his career he has worked with clients including Elizabeth Arden, HP, Doritos, Saturn, Häagen-Dazs and Milk Processor Education Program (MilkPEP). He also owns and operates his own apparel line, NO TEE NO SHADE. 

Dorietto arrives from FCB Chicago, where he has served as a creative director for the past two years, working with clients including FIAT, KFC, Kmart and Boeing. He originally arrived at FCB Chicago at the beginning of 2012 as a senior creative/art director, was elevated to associate creative director nearly two years later and to creative director a year after that. Prior to joining FCB Chicago he served as a creative/art director at AlmapBBDO.