Brasileiro vota mal. Brasileiro não sabe votar. Votar é difícil. Eu nem entendo bem pra que servem tantos cargos. Não me lembrou em quem votei nas últimas eleições. Não gosto de política, assunto chato. Político é tudo corrupto. Essas são frases que se ouve por ai o tempo todo. Nosso passado recente na democracia nos […]
> LEIA MAIS: Mamilos 84 – Eleições 2016
U.S. Cellular sets a new standard for tedium with this preroll ad that lasts seven hours.
It’s about as exciting as watching grass grow. In fact, that’s mostly what happens during its 420-minute running time: Grass grows … and grows … and grows. Imperceptibly. As grass is wont to do.
Crafted by MullenLowe, the ad opens with brand spokesman Darien riding a lawnmower across an expansive green field. “Switch to U.S. Cellular,” he says, “and get seven gigs of data for just $49 per month. You’ll have so much data, you can stream almost anything. Even hours and hours of grass growing. Enjoy!”
One December day at the International Scene of Contemporary Dance in Stockholm, Sweden, a man named Olle, one of the best air acrobats in the world, did a triple-somersault jump. It was a jump like hundreds of others he’d done before, but this time was different.
He fell on his head.
“Within that second I heard my neck break. A moment devoid of time,” Olle writes. “The sound of the neck break echoed in my head, itself an endless, dark, spherical space in which I was hovering weightlessly.”
Olle crushed several cervical vertebrae and damaged his spinal cord. He was paralyzed from the neck down. The doctors couldn’t say how much brain functioning he’d regain, or even whether he would walk again. One thing was sure: He’d never jump again.
It’s been 10 years since then. Olle has miraculously recovered. Many people like him would count their blessings, move to a quiet town and take up gardening. But in what’s being dubbed “the most irresponsible circus performance ever,” Olle is gearing up to repeat the same jump, with just one difference. This time, he’ll do it from up to 12,000 feet in the sky.
When Major League Soccer began play in 1996, those of us who lived in New York City had only one team to root for—the New York/New Jersey MetroStars. But despite their odd hybrid name, they were pretty solidly a New Jersey team. They played out at Giants Stadium, and those of us coming from Manhattan would often arrive late to games, as they never scheduled enough buses from Port Authority. Intentional or not, the indifference to fans east of the Hudson was palpable.
That franchise has since cleaned up its act, and become the formidable New York Red Bulls. They still play in Jersey, though, at the Red Bull Arena in Harrison (which is, admittedly, a lovely stadium). But luckily for New York City fans, there’s been another option over the past two seasons—New York City Football Club, a new MLS franchise that plays its home games at Yankee Stadium.
NYCFC clinched its first-ever MLS Cup playoff berth this past weekend, and is celebrating with a gritty new spot from Johannes Leonardo, its first-ever brand commercial.
The poetic spot, called “Along These Lines,” is as much a tribute to the city as the team—rallying New Yorkers to get behind their soccer team, using a theme of connection that’s both literal (the subway system connects everyone, and of course stops at Yankee Stadium) and figurative.
Some of the comments which I noticed came before their big reveal, not after, are quite telling. Like this one which reads: TOUJOURS AVEC DE LALCOOL, C PAS POSSIBLE which translated roughly means “YOU ALWAYS HAVE ALCOHOL THIS ISN’T POSSIBLE.” In another back and forth in english, someone says “can’t wait to see what will happen to you girl in the coming weeks,” and a person answers “she will be joining AA.” Yet another person asks on a different post, “Do you ever drink water?” Someone in French again points out she drinks in all the photos (tu bois sur toute les photos, non?) in yet another post one and this was a day before the film reveal above. So the comments actually disproved their concept.
If you click on the links and you don’t see those responses, I’ve noticed they keep uh, disappearing. You can see how I took a screenshot of one displaying seven comments, but when I counted only five are visible. Then when I went back, it said five. But I took the liberty of screen dumping a few before they disappeared or got hidden though.
As a campaign it didn’t receive that many comments, but after a while people certainly noticed. Take for instance one of the one example where someone asks in french cherchez l’erreur sur ce compte Instagram ) spot the error in this account” and another answers ” Insta d’alcoolique.” Another commenter hashtags #alcoolique, And again, this was before they pulled the rug on it.
It might have helped it the photos didn’t look so staged, or if Louise had actually engaged with someone, anyone who engaged with her. I guess you can’t expect much from a three week campaign though. But again it just goes to show you, people are more observant than you think. Especially online.
(TrendHunter.com) A group of engineers and designers based in the Pacific Northwest of the USA have gone ahead and devised a truly novel and unique wireless audio system, simply named ‘Sound’, that is…
(TrendHunter.com) In recent years, there has been a growing demand for high-tech home security systems that go beyond grainy cameras to give consumers full control over their home.
When it comes to keeping homes…
(TrendHunter.com) These low tech home security innovations range from cleverly designed deadbolt locks to fences and window coverings that deter intruders while doubling as eye-catching design accents.
In addition…
(TrendHunter.com) Created by ArchiBlox in just six weeks, this wood house is a prefab home that features two bedrooms, tons of style and a bevy of eco accents.
The wood used to wrap the prefab home is blackbutt…
(TrendHunter.com) The pet product market is only showing signs of growing, so the Pet Crock cookie packaging looks to help identify a way to help make the products more inviting for consumers.
A conceptual brand…
Category: Beyond Madison Avenue
Summary: A zero margin, performance-related pay model might seem more beneficial for McDonald’s than Omnicom but both advertiser and agency are confident it’s the best way to balance the small agency intimacy with the cost efficiency and breadth of a big agency, write Natalie Mortimer and Seb Joseph.
It’s a model its creators…
Fall fashion is on the catwalks, and what’s in vogue this season isn’t just florals, ski pants and asymmetric hemlines. In the world of fashion advertising, feminism is the hot new look. From designer names to mass-market fashion retailers, brands are embracing strong, real, independent women in their autumn and winter ads, while beautiful, impersonal models take a back seat.
First, Kenzo blew traditional fragrance advertising out of the water with a spot directed by Spike Jonze, which depicted actress Margot Qualley as a woman going berserk, in a kind of female homage to the director’s iconic “Weapon of Choice” video for Fat Boy Slim. Carol Lim, the founder of Opening Ceremony, which co-created the fragrance for Kenzo, described the woman in the video as an “activist” and a “doer.”
Elsewhere, H&M promoted its women’s Autumn/Winter collection with a spot set to a cover of the Tom Jones track “She’s a Lady,” by all-female group Lionbabe. The film deliberately rejects the old-fashioned notions of “ladylike” implicit in the lyrics — someone who “always knows her place” — and depicts new definitions of femininity, such as sporting large muscles and armpit hair, or eating fries in bed. Transgender model Hari Nef is among the real women to appear in the ad.
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