Hasta La Creative!

“Where the Jews Aren’t,” by Masha Gessen, is about the attempt to settle Jews in the Soviet Far East.

In a bit of Doctor Who-esque regeneration, Dos Equis on Wednesday introduced its new Most Interesting Man in the World—to replace Jonathan Goldsmith, who who retired from the role earlier this year. And this MIM isn’t just a new face. He heralds a new approach to the ads, in what the brewer calls a “contemporary twist to the legendary character.” 

He’s actor Augustin Legrand. And in the first hint that this isn’t your worldly grandfather’s Dos Equis campaign, Legrand is actually a French actor, and he delivers his first line as the MIM in Spanish.

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Category: Beyond Madison Avenue
Summary: Twitter has introduced a new way to monetize live content on the platform by opening Periscope to the Amplify program.

Amplify is an advertising product that pairs brands with content creators, typically for pre-roll video ads, but it doesn’t look like Periscope will incorporate pre-roll ads anytime soon.

The Periscope ad product will debut on Andy Roddick’s broadcast…

(TrendHunter.com) From an industrial design standpoint, the pizza box is a wonder of efficiency, but there’s always room for a more creative pizza box. Even though pizza boxes can easily fold from perfectly…

Film
Honda

Advertising Agency:ds+P, Toronto, Canada
ds+P Founding Partner:Doug Robinson
Creative Director:Brian Murray
Art Directors:Matthew Camara, Ryan Dzur.
Copywriters:Brian Murray, Sam Cote
Account team:Adam White, Jorge Velis, Sean-Paul Brady
Production:The Video Store
Director:Ante Kovac
Executive Producers:Ian Webb, Harland Weiss, Donovan Boden, Samantha Simpson, Wingman
Director Of Photography:Kris Bonnell
Production Designer:Jay Pooley
Editor:Alain Elliott, Married to Giants
Producer:Amanda Cuda, Married to Giants
Colour:Eric Whipp, Alter Ego
Vfx:Kaelem Cahill, Wingman
Sound Design:Didier Tovel, SNDWRx Audio Post Production
Mix:Didier Tovel, SNDWRx Audio Post Production
Assistant:Mark James

Online
APAV

Advertising Agency:Carmen, Lisbon, Portugal
Account Director:Ana Luisa Paiva
Creative Director:Rodrigo Fabocci
Art Director:André Santos
Copywriter:Márcia Silva
Photographer:Bate Chapas

Print
APAV

Advertising Agency:Carmen, Lisbon, Portugal
Account Director:Ana Luisa Paiva
Creative Director:Rodrigo Fabocci
Art Director:André Santos
Copywriter:Márcia Silva
Photographer:Bate Chapas

Online
#Workmode

“Life is short. Work somewhere awesome”. That’s the motto for #Workmode, the creative office for online influencers in the heart of Amsterdam. The video commercial was filmed and post-produced to give the impression to the viewer that is interesting working at this kind of office, because people create bonds after that. Therefore, we (Mr. Frank) follow the girls from #Workmode on a typically mischievous night out. The four girls appear that they’re having fun, discovering the city at night and laughing with each other. Part of that conception is made by the cool song we hear along this commercial, and by the images that were rapidly-edited with that purpose.

Advertising Agency:Mr.Frank, Amsterdam, Netherlands
Creative Director:Mr. Frank
Photographer:Max Maloney
Line Producer:Emilie Sobels
Camera:Felix Mulder
Lighting:Felix Mulder
Editing:Sjoerd Dekker
Additional Production:Thom van der Veen