(TrendHunter.com) From afar, this home’s wooden wall appears to just be an aesthetically pleasing feature, but is actually functional.
The home was titled ‘House in Bonfim’ and was designed by &#…
(TrendHunter.com) A couple of ice cubes in your beverage just won’t cut it on a hot day in Rio, which is why Coca-Cola started distributing drinks in Ice Bottles. Sure to keep your coke at the most deliciously…
(TrendHunter.com) This travel hair brush design more than lives up to its brief, demonstrating how incredibly lacking compact hair care products have been up until now. While many hairbrush manufacturers have been…
“Vice News Tonight” will be a weeknight newscast for younger viewers, part of a broader effort to make Vice Media available across the media spectrum.
Category: Beyond Madison Avenue
Summary: If programmatic is from Mars, creative is from Venus.
Despite the rise of programmatic advertising as a major way ads are bought and optimized, advertisers, agency execs and tech vendors grumble that little headway has been made in merging creative and programmatic, something that’s been talked about for years.
(TrendHunter.com) From over-the-top golf carts to extravagant glamping yurts, the top July 2016 luxury ideas include a variety of products and services that highlight the shift of ultra-luxe indulgences from material…
(TrendHunter.com) From halal confectionery stores to upscale cereal bars, the top July 2016 retail concepts highlight the ever-evolving role of design in expanding the experience of brick-and-mortar.
Ahead of the…
(TrendHunter.com) Science has done a lot to assert humanity’s power over natural phenomena, from medical miracles to massive feats of civil engineering, but no amount of science can trump gravity; that’s…
(TrendHunter.com) In a number of different ways, this plant packaging concept would appeal to adults and children alike, making nutritional and sustainable practices accessible and fun. Designed for a school project…
(TrendHunter.com) Sometimes the line between popular fashion and quirky ideas are imperceptibly thin. This is especially the case with the enormously oversized cat heads from Japanese artist Housetu Sato.
Called…
Enterprise doesn’t want to just pick you up. It wants to sell you a car, too.
Despite that fact that the rental car giant has been selling vehicles since 1962, that side of its business has been mostly absent from its TV advertising. That will change this week when the marketer launches a new ad campaign aimed at highlighting its various businesses, including car sales, car sharing, truck rentals and luxury vehicle rentals.
Like other companies across the auto industry, Enterprise is seeking to position itself as a “mobility” provider with a broad range of services aimed at helping people get around.
It’s no longer a question of “if,” it’s a question of “when.” Digital publishers like Vox Media, BuzzFeed, Thrillist Media Group, and Mashable are all moving closer to being on TV, even though it’s taking a little longer than some media-watchers might have predicted.
On Friday, “daily digital magazine” Ozy announced new details about a 16-part show, called “The Contenders – 16 for ’16,” that will air on PBS starting in September.
The show, hosted by Ozy CEO Carlos Watson, focuses on notable political candidates throughout history, and is timed with the 2016 presidential election. Mr. Watson, in a recent interview with Ad Age, said the company he launched in 2013 inked a deal with talent agency CAA and has three shows in development.
The U.S. Hispanic population of 56.6 millionaccounting for 17.6% of U.S. inhabitants and 11.3% of all purchasing poweris a particularly key demographic in this presidential election year, with about 27.3 million eligible Hispanic voters who are adult U.S. citizens. Spanish-language media giant Univision Communications has pledged to try to register three million new Latino voters.
Looking ahead, there are many more potential future Latino voters; Hispanics account for more than 25% of the U.S. population age 9 and under. And from ages 10 to 39, Hispanics are more than 20% of the population.
Ad Age’s thirteenth-annual Hispanic Fact Pack, distributed with the Aug. 1 issue of the magazine, includes data about marketers, ad spending, demographic change and how Hispanics use digital media. Rankings in the 36-page 2016 guide include the top 50 Hispanic advertisers, the 50 largest U.S. Hispanic ad agencies and the 15 biggest Hispanic media agencies.
Sony is taking a page from the new retail handbook and opening a shop that is more about branding than selling. On Aug. 4, the electronics giant will debut Sony Square NYC, a store at the base of its new Manhattan headquarters that functions as a testing ground for consumers to try new products, play with potential products and attend events.
“With this space, we’re trying to give consumers an emotional connection with the brand,” said Steven Fuld, senior VP-corporate marketing at Sony Corp. of America, noting that the store pulls many pieces together to tell one single brand story. The site will be staffed with a half-dozen employees, and though consumers will be able to buy from a sole cash registertucked away in a recessed cornerthe goal will be product interaction.
With eight cinema projectors, the front portion of the store will serve as an event space for classes and demonstrations. Product prototypes, like futuristic headphones worn on the neck and shirts with changing colors and patterns, will also be featured in this section. In the “living room” section of the store, Sony plans to make the Internet of Things more accessible by displaying items like a table lamp with a built-in speaker, and a portable short-throw projector. Consumers can also try out new Playstation systems and see the work from photographers on a wall of rotating display.
Ask any retail expert and they will tell you, the future of brick-and-mortar is about more than shopping.
That insight drove former consultant Rachel Shechtman to open what she calls a “physical retail media outlet” named Story.
Brands pay at least $400,000 to sponsor the 2,000 square-foot store located at 144 Tenth Ave. on the far west side of Manhattan for four to six weeks. Brands use the space to show off new products, track consumer behavior, hold events and use as a content creation studio.
Millennials are hung up on hammocks. Once typically just for retirees and their country estates, the lounging beds are now appealing to everyone including college students and hard-core outdoor enthusiasts.
Sales of hammocks increased a whopping 30% to $53.8 million for the 12 months ending in March, compared with the year-earlier period, according to market research firm NPD Group Inc., which found that overall sales of the product have doubled since 2014. Stores like L.L. Bean, Moosejaw and Wayfair are climbing on board the trend by marketing new designs in cool materials. Amazon promoted a discounted hammock on its site during its annual Prime Day this month–the item ended up selling out, with a reported 24,000 units sold by afternoon. Retail experts say the sales uptick is led by millennials, who love the hanging contraptions for their ease of use, convenience and portability. With prices starting below $100, they’re also affordable for younger consumers. And finally, hammocks also tap into that other all-important buzzword in retail: experience.
“Millennials are looking for products they can share with their friends that they can turn into an experience,” explained Matt Powell, sports industry analyst at NPD, noting that many college kids use them around campus for activities like sitting in the quad. “Hammocking is a way of hanging out with your palsyou don’t have to be in a deep forest, you can be in a backyard. It’s a relatively inexpensive way to spend an afternoon.”
When the robopocalypse comes, will you be ready? Or will you at least have some snacks on hand so you can ride out the chaos in an underground bunker somewhere?
A snack brand called Halfpops wants to help—partly by stoking fears that highly advanced artificial intelligence will rise up and kill us one day (soon) and partly by offering sustenance to the robofighting code ninjas among us. These two groups need each other to survive, says Halfpops.
That’s the premise of the brand’s new digital ad campaign, which teases the concept of Armageddon. It’s all in fun, though, so there’s really no need to worry about death by cyborg (at least not yet).
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