Aug
11
Op-Ed Contributor: Britain’s Paper Tigers
Posted in: UncategorizedThe once mighty newspapers of Fleet Street still aim for sound and fury, but what do they signify?
Aug
11
Richards/Carlberg Wins AOR Duties for Blue Bell Creameries
Posted in: UncategorizedBlue Bell Creameries appointed Houston-based agency Richards/Carlberg (which is part of The Richards Group network) as its agency of record following a creative review. In the role, Richards/Carlberg will be tasked with strategy and creative duties across broadcast, social media, radio, print and OOH.
“Richards/Carlberg is the right company to preserve and foster the image and mystique that make Blue Bell unique,” Blue Bell vice president of sales and marketing Ricky Dickson said in a statement. “They are the type of agency partner to help us produce creative that will continue to engage our remarkably loyal customers.”
“We’ve been fortunate to work with so many talented people over our 109-year history, and we are especially excited to be partnering with the team at Richards/Carlberg,” added Blue Bell advertising and public relations manager Joe Robertson.
The appointment follows a rough period for the Brenham, Texas-based creamery. Blue Bell Creameries was recently under criminal investigation by the U.S. Department of Justice for its link to a listeria outbreak dating back to 2010.
Blue Bell principal and Brenham native Gayl Carlberg will lead the account, which she worked on early in her career when Blue Bell’s advertising was handled by Houston-based Metzdorf Advertising Agency.
“I won’t exaggerate—this is nothing short of a career-long goal for me,” Carlberg said. “I loved my time working on Blue Bell, and our team is ready to sink our teeth into this account to help this brand continue its phenomenal success for another century.”
Aug
11
Notebook: Weight Lifting Her Way From Fiji to Rio
Posted in: UncategorizedAn island-ravaging cyclone hasn’t been able to keep the lifter Apolonia Vaivai from competing in the Olympics.
Aug
11
Executive Shakeup at Publicis Groupe’s PR Agency MSLGROUP
Posted in: UncategorizedThe New York headquarters of Publicis Groupe’s international communications network MSLGROUP parted ways with several senior-level staffers this week in the latest minor shakeup following last summer’s decision to hand the reins of this agency and the larger Publicis Communications unit to worldwide CEO and potential Maurice Levy successor Arthur Sadoun. (Sadoun officially introduced that group, which includes Leo Burnett, BBH, Saatchi & Saatchi and Publicis, via an internal memo in January).
The most prominent news: Managing director Andrew Silver will be leaving the agency after running its New York office for just under two years.
An agency spokesperson wrote: “By mutual agreement, MSLGROUP and Andrew Silver have decided to part ways. We thank Andrew for all he did for the company as Managing Director of our New York office and wish him well in his future endeavors.”
Silver, who joined MSLGROUP after serving as managing director/global client relationship manager at Edelman, held similar positions at Ogilvy PR and ran Edelman’s Shanghai operations but did not leave his current job to accept another position. Moving forward, U.S. CEO Ron Guirguis will effectively fill the MD role in addition to his duties as chief executive.
The spokesperson declined to elaborate further beyond the following statement: “We are making great progress with strong performance from offices across our U.S. network and we are excited about continuing to strengthen our business in New York and invest in our teams and our clients.”
Multiple independent sources did confirm today that several other high-level executives have left MSLGROUP in recent days and weeks, including:
- North American CFO Maury Shapiro, who went to Cohn & Wolfe
- North American SVP of Human Resources Tara Lilien
- Tracy Naden, SVP on the P&G Health account
- VP of Talent Acquisition Jessica Bayer
Late last year, MSLGROUP settled a class action suit brought by more than 100 female employees based in the Americas for approximately $3 million dollars. Accusations in that suit concerned “pay and pregnancy discrimination,” and the firm released a statement to the effect that “We are pleased to have resolved this matter, avoiding the cost of further litigation.”
Multiple sources tell us that, several months after that suit was settled, Guirguis received some blowback from agency leaders after including the video below in an all-staff email. The clip accompanied a description of the agency’s “Action Plan” for future success, which was based on four stated principles: “Participation, Accountability, Transparency, and Speed.”
Arthur Sadoun’s January note regarding the future of Publicis Communications also included the phrases “action plan” and “concrete measures,” and we hear from multiple sources that Publicis Groupe’s larger strategy moving forward will involve increased attrition across all of its agency networks.
Expect more holding company-wide pay freezes to come.
Aug
11
Yogesh Bhusare : Illustrations and Graphic Design
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Why are you a Graphic Designer?
Just like every other student in arts I too dreamt of creating masterpieces in art ..My journey began with joining an event agency. Though it was not a design firm, it gave me that creative freedom to experiment an find the space I’m looking forward to fit in. I experimented with styles, elements and did much work on a personal level to improve myself. After some time Taproot happened! I got to learn number of things in taproot where I thought I was a nobody in the industry. It enhanced my creativity and helped me understand how curative’s in advertising works. Through all the ups and downs in my life I have always believed in one thing that is hard work pays off, maybe not immediately, but someday it will.
Did you attend school for fine art or design?
I completed my Bachelor of Fine Arts from D.Y Patil College of Applied Arts and crafts, pune.
You have a distinct style of Design. How long did it take you to develop your style?
My personal style involves much of doodling, but I am inclined more towards experimenting rather than sticking to one style . An awesome concept in mind will just be useless without the proper skill, discipline and style to make them materialise.
Were there any particular role models for you when you grew up?
My inspiration is KERBY ROSANES the man behind sketchy stories blog. And just like any superhero, he has his unique, unmistakable style of turning something as supposedly easy as doodles into real art. His passion for Anime and cartoons feed the amazing stories he puts on paper – sometimes as a hobby, others for work. And in his latest project, Moleskine Doodles, he only uses black pens and moleskine sketchbooks to create his doodles and he’s doing a very cool job so far.
Who was the most influential personality on your career in graphic design?
Sameer Kulavoor, Ruchi Shah, McMutton are the most influential personality on my career in graphic design.
When did you start freelancing?
I started doodling from school days . But I’ve been doing illustrations and other art related things since I was in collage of arts. Doodling became more than just a hobby when more and more people are commissioning me to create an artwork for them. Doodling has turned out to be my parttime work since then.
Was there any time when you wanted to quit graphic design?
I never felt to quit. Many times because of clients feedbacks i use to get frustrated but never wanted to quit designing.
Are many advertising agencies hiring graphic designers? Do you work more with agencies or publishers?
Ya there are many advertising agencies hiring graphic designers and illustrators. So from last 3 years i have been working with advertising agencies.
Do you have clients who give you steady work or do you advertise for new clients often?
I advertise for new clients often because you get to learn and work for different brands.
Any other Indian graphic designers who you admire?
Shivalini Kumar, Currently working for the brand chumbak.com . Interesting style, majorly vector art, use of bright eyecatching colours. A big reason why Chumbak is so famous I suppose. She got featured in Photoshop’s 25 under 25 campaign.
What advice do you have for aspiring creative professionals? Would you advise them to take on graphic design as a career option?
I think it is a combination of feeling inspired and the ability to execute the ideas based from those inspirations. An awesome concept in mind will just be useless without the proper skill, discipline and style to make them materialize.
Do you think Clients are opening up to keeping aside a decent respectable budget for design work? Do you think clients are understanding that they need to invest in Design as a communication tool and also to cut the clutter, and that good design comes at a price?
They have started but not that much. Because of budget issues we face problems to explore more.
Mac or PC?
Mac.
Who would you like to take out for dinner?
Jessica Walsh. She is multi disciplinary art director & designer working as a partner at NYC based design firm Sagmeister & Walsh. Her work has won numerous awards. Would love to know the way she thinks on any projects that comes to her.
What’s on your iPod?
I dont have one. But i often listen songs of AR Rahman and Coldplay .
Whats your Twitter Handle?
I am more active on Facebook and Instagram than Twitter.
I have uploaded all my work on Behance.
The post Yogesh Bhusare : Illustrations and Graphic Design appeared first on DesiCreative.
Aug
11
After Presidential Debates, Stephen Colbert to Go Live Again
Posted in: UncategorizedCBS has decided to have Mr. Colbert on more live shows following a ratings spike and praise from his convention broadcasts this summer.
Aug
11
In ‘Take My Wife,’ Two Comics Seek the Punch Lines in Life
Posted in: UncategorizedThe comics Rhea Butcher and Cameron Esposito play versions of themselves in Seeso’s “Take My Wife.”
Aug
11
W+K New York Teams Up With Chance the Rapper for Nike Basketball’s ‘Unlimited’
Posted in: UncategorizedWeiden + Kennedy continues its full-court press for Nike with W+K New York’s collaboration with Chance the Rapper, “Unlimited Together.”
The spot, essentially a branded music video for Nike promoting Team USA basketball, features the new Chance the Rapper track “We the People,” inspired by the Star Spangled Banner. Shot in black and white, the spot features Chance the Rapper delivering lines from the somewhat somber song, along with shots of Team USA men’s and women’s basketball teams. Both the song and ad act as a call for unity as the teams aim for gold at the 2016 Rio Olympics.
In addition to the spot, Nike Basketball shot the men’s and women’s teams together for the official Olympics USA Basketball team photo, taken by photographer Danny Clinch. The shot is being promoted across Nike Basketball’s social channels. Additionally, “We The People” will be available for download on iTunes and SoundCloud beginning tomorrow and will stream on Spotify beginning this Friday.
Credits:
W+K NEW YORK
Executive Creative Director: Karl Lieberman
Creatives: Caleb Jensen + Jimm Lasser
Project Manager: Kristin Daly
Head of Content Production: Nick Setounski
Producer: Dominic Tunon
Director of Art Production: Deb Rosen
Art Producer: Pietro Clemente
Strategist: Brandon Thornton
Account Team: Jordan Muse + Liz Lindberg
Business Affairs Team: Sara Jagielski + Lindsey Timko + Tana Prosper
Media Team: Karlo Cordova, Branden Bouvia, Chad Muratev
Traffic Team: Sonia Bisono
PHOTOGRAPHY PRODUCTION
Production Company: Urban NYC
Photographer: Danny Clinch
Executive Producer: Miyazu Sato
Production Designer: Tom McMillan @ Bednark Studio
PHOTOGRAPHY RETOUCHING
Retouching Company: 150 Proof
Retouching Manager: Chris McClelland
Retouchers: Jesse Corinella, Kevin Walker
Print Producer: David Niblick
FILM PRODUCTION
Production Company: Doomsday
Director: Hiro Murai
Executive Producer: Danielle Hinde
Line Producer: Jason Colon
Director of Photography: Larkin Seiple
Production Designer: Eric Archer
FILM EDITORIAL
Editorial: Company Parallax
Editor: Luke Lynch
Executive Producer: Graham Zeller
Editorial Assistant: Kyle Gilbertson, Rene VargasMadrigal
Colorist: Bossi Baker
Sound Mix: Unbridled Sound
Compositing: Graham Zeller
Clean up artist: Jared Abel
Sound Mix: Unbridled Sound
Projection editing: Luke Lynch, Taylor Ward, Laith Majali
MUSIC
Song: “We The People”
Artist: Chance The Rapper
Aug
11
John Saunders, Longtime ESPN Broadcaster, Dies at 61
Posted in: UncategorizedMr. Saunders, who had been with ESPN since 1986, was a familiar presence on fall Saturdays as the host of ABC’s studio coverage of college football and ESPN’s “College Football Live.”
Aug
11
AKQA Promotes Rachel Barek to General Manager in D.C.
Posted in: UncategorizedAKQA promoted Rachel Barek to a role as general manager of its Washington, D.C. office, tasked with driving innovation and leading client relationships while continuing to report to AKQA managing director Erik Rogstad.
“AKQA’s DC office has several of the most successful and longest-tenured client relationships in our company’s history, and Rachel’s passion and focus on client services has played a large part in that. I’m excited to have Rachel’s vision and leadership help shape our future,” Rogstad said in a statement.
Barek originally joined AKQA as a senior account director in April of 2010 and received a promotion to director of client services in November of 2011. Before joining AKQA she spent two years as an account director with Organic, following under a year in the same position with JWT. Prior to that she served as a marketing manager with Digitas for two years.
“AKQA’s DC office has always been about creating meaningful products and services for our clients in an environment that encourages learning and career development,” Barek said. “I am honored and excited to lead the DC office, and its talented team, to partner with many of the world’s most prestigious brands.”
Aug
11
Delux by Taproot Dentsu
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Advertising Agency: Taproot Dentsu, Mumbai, India
Creative Director: Santosh Padhi
Producer: Krishna Maheshwari
The post Delux by Taproot Dentsu appeared first on DesiCreative.
Aug
11
Nationwide's Jingle Gets a Modern Tune-Up in Ogilvy's Olympic Spots
Posted in: UncategorizedBrad Paisley and Rachel Platten are on your side, performing expanded versions of Nationwide’s iconic jingle in the insurance company’s new spots from Ogilvy & Mather.
Launched during NBC’s Olympics coverage, the work presents “Songs for All Your Sides,” striving to tell “the whole story of what Nationwide is and how we can support our members through their life stages,” says client CMO Terrance Williams.
Both Paisley and Platten contribute to the lyrics in their respective spots, touching on issues like banking services and retirement plans. First up, country star Paisley works the frets, waxing poetic about man caves and RVs (which, let’s face it, wouldn’t seem out of place in most country songs):
Aug
11
Books of The Times: Review: In ‘Hillbilly Elegy,’ a Tough Love Analysis of the Poor Who Back Trump
Posted in: UncategorizedCombining thoughtful inquiry with firsthand experience, J. D. Vance has inadvertently provided a civilized reference guide for an uncivilized election.
Aug
11
Identical role reversal joke / Un peu rasoir à la longue?
Posted in: Uncategorized |
 |
| THE ORIGINAL? MRI “attitude changes everything” – 2006 Source : Coloribus Agency : Dentsu Brussels (Belgium) |
LESS ORIGINAL Tiny Toast TV Commercial – 2016 Source : Adweek Agency : Walrus New York (USA) |
Aug
11
Junglee Rummy by JWT Hyderabad
Posted in: UncategorizedDesiCreative
DesiCreative – Indian Advertising Creative Blog and Community (beta 1.4)
Junglee Rummy, the online gaming portal, launched its very first television ad for all its rummy enthusiasts.
Rummy is a popular skill-based card game in India that people play regularly in social circuits. Unlike other card games, Rummy requires a blend of mathematical skills and distinct memorizing capacity. Said that, the ad campaign conceptualised and crafted by J Walter Thompson Hyderabad; highlight the changing times and the aspiration quotient across age group to elevate oneself to the digital universe.
Capturing the strategic insight of the portal, the campaign highlights the convenience and liberty to play the game anytime, anywhere without any distraction; featuring the brand ambassadors – Actor Prakash Raj and Actor Rana Daggubati.
The Junglee Rummy TVC starts with the background score “Aao Khele Rummy”, inspired by the nostalgic tune from the 1957 Bollywood track “Sar jo Tera Chakraye”, which had the famous comedian Johnnie Walker singing it onscreen. The tune has been recreated to generate an eclectic mix of modern and old world that takes the viewers back to the yesteryears where a family is sitting in their living room playing a game of rummy. However, due to numerous distractions perpetrated by other family members, the protagonist – played by Raj – gets constantly interrupted, making it impossible for him to play his beloved game. Meanwhile, Daggubati, who is also a part of the family but is not playing the game, is having a lot of fun seeing Raj in such misery. In the end, he comes to Raj’s rescue and introduces him to JungleeRummy. The setting changes into the present era where they both play an uninterrupted game of Rummy on JungleeRummy.com. The idea is to showcase, in a very lucid manner and with a touch of humour, how JungleeRummy enables you to enjoy your favourite skill-based card game with absolutely no distractions.
Commenting on the campaigns differentiated offerings, Mr. Ram Gedela, Managing Partner, J Walter Thompson Hyderabad said, “Online businesses need to realize that they are in a space where the audience has the ability to accept or reject any brand engagement. So unless you are surprisingly entertaining first you cannot build your brand presence online and we managed to do exactly that”
Speaking about the new TVC launch, Ankush Gera, Founder and CEO, Junglee Games said, “This is our first TVC with two of the most well respected and recognised celebrities in Indian cinema. By launching it on national television, we are letting every Indian know that Rummy, which has traditionally been one of the most popular skill-based card games in the country, is now available online to be played anytime and anywhere. Players can register for free on JungleeRummy.com and play games for free or for cash. The presence of Prakash Raj and Rana Daggubati would help Junglee Rummy establish a deeper connect with players in every region in the country.”
CREDITS:
Brand: Junglee Games
Product: JungleeRummy.com
Client: Ankush Gera, Saurabh Srivastava, Satya Mahapatra
Creative Agency – J. Walter Thompson Hyderabad
Managing Partner – Ram Gedela
VP & EBD – John Thomas
Account Manager – Kunal Shete
Executive Creative Director – Shyam Sunder Goud
Senior Creative Director – Lalitha Vaidyanath
Art Director – Subin Vijayan
Creative Supervisor (Copy) – Nikita Doshi
Brand Promotion – Nikita Doshi, Natalia Pillai
Production House: Kiss Films
Director : Shikha Makan
DOP: Paramvir Singh
Producer : Dalbir Singh, Paramvir Singh
EP: Anuradha Sachdev
About JungleeRummy.com:
Junglee Games is India’s fastest growing gaming company with a user base of over 10 million gamers. Incepted in 2012, the company develops a wide range of web and social games that offer a platform for people to connect through both traditional and modern games. Some of their most popular games are JungleeRummy, Junglee Teenpatti, Howzat Cricket and EatMe.io
About J. Walter Thompson India: ?J. Walter Thompson India, the leading integrated communications company, specializing in Advertising, Digital, Activation, Public Relations, Direct Marketing, Design, Social and Rural Communications. It operates through offices in six cities and partners India’s best and most admired blue chip clients including Pepsico, Godrej, ITC, Nestle, Airtel, Hindustan Unilever, Aditya Birla Group, GSK Consumer Healthcare, Hero Moto Corp, Ford, Nokia, UB, Diageo, Kellogg’s and Exide among others.
J. Walter Thompson India has won accolades across national and international award shows, making it the most awarded agency at Goafest, Cannes, Clio and Spikes Asia in the past.
J. Walter Thompson India is known for winning at Cannes India’s very first: Grand Prix, Integrated Titanium, Design Gold, Promo Gold, Film Gold and Film Craft Gold. As well as India’s first Adfest Agency of the year 2010; India’s first Planning Grand Prix – The Jay Chiat Planning Award; and WPP’s Crème de la crème Award.
J. Walter Thompson’s parent company is WPP (NASDAQ: WPPGY). For more information, please visit www.jwt.com/india
The post Junglee Rummy by JWT Hyderabad appeared first on DesiCreative.
Aug
11
JonBenet Ramsey Case to Resurface on CBS and Lifetime
Posted in: UncategorizedThe new movie and documentary series are the latest examples of TV executives mining sensational crimes from the 1990s.
Aug
11
5 CDs, Jack in the Box Account Director Recently Left David & Goliath
Posted in: UncategorizedCreative directors Nick Hine, Ross Ludwig, Rick Utzinger, Brandon Davis and Yo Umeda, as well as Jack in the Box group account director Michelle Tebbe, have all recently left David&Goliath. Sources attribute their departures to the usual motions of the agency revolving door, and a David&Goliath representative declined to confirmed for this post.
Hine, who appears to be freelancing following his departure, joined David&Goliath in February of 2015 and focused on the agency’s Kia account. Before joining David&Goliath he spent two and a half years at TBWAChiatDay as a global and group creative director on the Infiniti account.
Ludwig also went the freelance route following his departure. He joined David&Goliath in April of 2015 working on Kia and Jack in the Box after working on Infiniti as a freelance creative director with CP+B. Earlier roles include several years with Saatchi & Saatchi London as a senior copywriter/creative group head on the Sony Europe account.
Utzinger, who went to Fallon, arrived at D&G in April of 2015 after also working at TBWA on Buffalo Wild Wings, the Grammys and Miller Lite. Davis ran his own freelance operation before signing with D&G in early 2015; his clients included Chrysler, Old Spice and Gatorade.
Umeda recently worked in both creative department and client-side gigs, serving as ECD at McCann’s m:united in New York and VP of creative/design at fashion giant Clinique after working on Apple campaigns at TBWAMedia Arts Lab.
Tebbe arrived at the agency as a group account director in September of 2014 and has worked on Jack in the Box since David&Goliath won creative duties away from Secret Weapon last August. She’s also worked in accounts and management roles at TBWA, Grey and 180LA.
Again, we hear that these departures were routine and that some of the individuals in question left to pursue their own projects. Sources tell us the moves do not reflect on any changes in accounts, and we hear that David&Goliath may have some hiring announcements to follow.
Aug
11
Nike "Unlimited You" (2016) 2:37 (USA)
Posted in: Uncategorized
The VO guy totally loses his shit in this charming and at times very funny Nike spot. It’s 2:26 seconds and shares the same everything-but-the-kitchen-sink math as Write The Future. It gets out the Bro Bludgeon, pummeling you with noise and action.
It features amateur athletes and professional athletes from all sports as well as Katana from Suicide Squad (side note: don’t believe the critics. Suicide Squad is great after the first half hour, which desperately needed another edit.) Where was I? Oh, right. So there’s a voice over from Oscar Isaac that starts all quiet and making a point about athletes didn’t start great, they all suck and with tons of practice they become great, so keep reaching for the stars. The amateur athletes break the fourth wall every so often in a way that reminds me of something Apple would do for the iPhone. All very light. But then suddenly with an outraged “that was my tagline,” from Isaac, a gymnast actually bursts through the tagline, breaking the fourth wall for good. Enter: All the big athletes Nike pays big bucks for, and it gets more and more over the top and out of control.
When the voice over whines ‘Why is no one listening to me?” I felt like the answer was staring at me from somewhere beneath the roller coaster ride. You can have one athlete riding a car of crash test dummies to help set up an impressive dunk for another athlete, and can have fantastical movie tie-in sword fight, and take me a long journey where people jump off cliffs and skateboard down impressive rails, but the message of “there are no limits so keep pushing, and go for your dreams” isn’t saying anything we haven’t heard before. This spot finds itself in a quandary. For all its whiplash charms and impressive eye candy, it all feels oddly familiar.
It features amateur athletes and professional athletes from all sports as well as Katana from Suicide Squad (side note: don’t believe the critics. Suicide Squad is great after the first half hour, which desperately needed another edit.) Where was I? Oh, right. So there’s a voice over from Oscar Isaac that starts all quiet and making a point about athletes didn’t start great, they all suck and with tons of practice they become great, so keep reaching for the stars. The amateur athletes break the fourth wall every so often in a way that reminds me of something Apple would do for the iPhone. All very light. But then suddenly with an outraged “that was my tagline,” from Isaac, a gymnast actually bursts through the tagline, breaking the fourth wall for good. Enter: All the big athletes Nike pays big bucks for, and it gets more and more over the top and out of control.
When the voice over whines ‘Why is no one listening to me?” I felt like the answer was staring at me from somewhere beneath the roller coaster ride. You can have one athlete riding a car of crash test dummies to help set up an impressive dunk for another athlete, and can have fantastical movie tie-in sword fight, and take me a long journey where people jump off cliffs and skateboard down impressive rails, but the message of “there are no limits so keep pushing, and go for your dreams” isn’t saying anything we haven’t heard before. This spot finds itself in a quandary. For all its whiplash charms and impressive eye candy, it all feels oddly familiar.
Commercials:
Country:
Aug
11
Harassment Crisis Builds at Fox News, Despite Its Swift Response
Posted in: UncategorizedThe ouster of Roger Ailes and an internal inquiry have done little to halt a drumbeat of new accusations of misogyny at Fox News.
Who's in charge here?
This is site is run by Sascha Endlicher, M.A., during ungodly late night hours. Wanna know more about him? Connect via Social Media by jumping to about.me/sascha.endlicher.