Diesel: Obsession
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Listen up, Pokmon Go fans (which pretty much means all of you.) Are you exhausted from physically searching for 151 virtual creatures for hours on end, but you won’t stop until you catch them all? Huge has a solution at its caf in Atlanta.
Huge Caf is located between two Pokstops areas where players can retrieve new items so the agency has been placing “Lures” on them all day, which helps increase the number and quality of Pokmon to catch in front of the shop, said Derek Fridman, group creative director at Huge in Atlanta.
The Lure Module can be used every 30 minutes, and the Lures can be purchased or earned in the game. Mr. Fridman said Huge bought $49 worth of Lure credits so far, and the shop plans on re-upping throughout the week to ensure no shortage of Pokmon.
Skechers is in legal hot water again. Fresh from a judge ordering the company to stop selling three shoes comparable to Adidas registered trademarks, the Manhattan Beach, Calif.-based marketer is facing new allegations. On Monday, Adidas filed a lawsuit in the U.S. District Court in Oregon against Skechers alleging patent infringement. According to the filing, a new Mega Flex shoe from Skechers bears a striking similarity to Adidas’ Springblade running sneaker, introduced in 2013.
“We will not stand by and allow others to blatantly copy our products and infringe on our valuable intellectual property,” Adidas said in a statement. “These shameless imitations tarnish the reputation of our brand and our people who work tirelessly to research and develop technical innovations and designs that help athletes make a difference.” The company noted that it plans to take “every legal measure possible” to protect its products.
With an angled bottom of high-tech polymer, Adidas’ Springblade shoe is unique because it provides horizontal and vertical energy and support, the lawsuit noted. Adidas said the Skechers Mega Flex, which is also known as the Mega Blade 2.0 and Mega Blade 3.0, is visually similar and that sneaker experts have also written about the similarities.
With this interactive installation the aim was to break down any boundaries between the festival, Down The Rabbit Hole, and the crowd, by designing a mist installation that is as curious about you as you are about her. When you look at the installation, she looks back. If you give her attention, she will flourish in psychedelica. If you shout, she echoes back and if you dance with her, she will dance with you. The more the crowd shouted into the ears of one of the periscopes, the brighter and more enticing the trippy animations in the misty cloud became.
Media, PR
Emirates NBD
Advertising Agency:FP7/DXB, Dubai, United Arab Emirates
Regional Head of Strategic Planning:Tahaab Rais
Creative Strategy:Tahaab Rais
General Manager – Business Unit:Spiro Malak
Account Director:Vicky Kriplani
Production:Vicky Kriplani
Senior Strategic Planner:Sameer Islam
Account Manager:Layan El Hafi
Senior Account Executive:Erna Redzepagic
Senior Designer:Sameer Ketkar
Media Director:Pauline Rady
Senior Media Manager:Milad Samia
Media Manager & Execution:Oliver Mathews
DoP:Ashraf Muhammadunny
Cameraman:Ashraf Muhammadunny
Editor:Ashraf Muhammadunny
Motion Artist:Ashraf Muhammadunny
Laura Fegley recently left her role as executive creative director of BBH NY to take up the same position at Minneapolis agency Colle + McVoy. The Drum asked her a few questions about the move. One question in particular is worthy of further exploration. What’s the most exciting trend you’re seeing in advertising right now? […]
The post Laura Fegley Moves To Minneapolis appeared first on AdPulp.
A fundraiser is now on to help Dea get a new home, and all of you who have met her know she’s a caring woman with a huge heart, and you know she’d help you. Please take a moment to help out, and spread the word about this fundraiser: Help Dea Vise Rebuild After Devastating Fire.
You may know Dea from casting calls, as she’s helped many films, and hundreds of commercials. Dea also works tirelessly for Outreach Concern and Burbank family services helping children. For once, she’s the one who needs a little help, so lets help her back.
First let me give you a brief history of the company being Pokémon GO. Niantic, INC, the company inside a company (google) had success with it’s previous data gathering scheme masquerading as a GPS-based hunting game called Ingress, a sort of capture the flag game in which landmarks, post offices and public art were all designated green and blue portals that could be reversed by the opposing team taking it. The problem with that game (and I speak from experience as I played it for more than a year) was two-
fold.
First, I couldn’t help but feel upset that in the back of my mind I knew I was willingly allowing Niantic and by extension google to track my every move. And remember the adage: if it’s free, you’re the product, so make no mistake if they aren’t using that data know they will be soon.
Second, the game was frustrating not because of the game play but because of the players. One need only google “reddit ingress cheaters,” to see how many results you get. Having reported repeat cheaters in my area I quickly realized Niantic was extremely slow to deal with this issue, or they’re just too busy/overwhelmed to care. Once they started with micro-transactions, I quit once and for all. I figure if I’m willingly allowing you to track my every move, providing you with rich data that you can use in any way from where I spend my time, to how to improve maps, I don’t owe you anything else.
And while Pokémon GO doesn’t have micro-transactions yet, I won’t be surprised when they do. What is more currently troubling is the news that when you decide to play Pokémon Go, you are giving Niantic and Nintendo access to your Google account,
and collecting info.
According to Popular Science:
who signed up for Pokémon GO with a Google account (the other option, a Pokémon.com account, is unavailable right now) has perhaps unknowingly given Nintendo and developer Niantic (formerly owned by Google, but still part of Google’s investment portfolio) full account access. That means they can see/edit/collect just about anything related to your Google account. Emails, photos, documents, all of your past location and search history: it can see all of this stuff, from even before you started using the app. It can also send emails as you—kind of the number one, red flag, alarm bell hacker opportunity in the digital world, aside from banking.
By the way this affects players on Android as well as iOS. The problem stemmed from the fact Niantic wasn’t being clear about what data they could access, and therefore people were signing up willy nilly eager to catch the wave. And it was only until after they signed up did they realize the implications. There’s not really an easily solution to this issue at the moment. As The Guardian points out. “Users can choose to deny the app permission to access their Google accounts – although this means no longer playing the game.” And even worse: It’s not the only security risk for Pokémon fans. Security researchers at Proofpoint have spotted a malicious version of the Pokémon Go Android app that has been infected with a remote access tool that gives attackers full control over the victim’s phone.”
Isn’t it funny how many Big Tech companies that offer free stuff constantly make such mistakes like this. It’s almost like they do this on purpose to see what they can get away with and then can of course fix the issue–after everyone has already given them access for a specific time. What? Too cynical?
By the way– just like Niantic’s other game Ingress, Pokémon Go already has its share of cheaters. Go Grab ‘Em All!
Note: I am aware you can circumvent this entire thing by setting up a whole new google account to sign on for the first time or delete all your progress and start again. If you don’t think that’s a hassle then be my guest.