Jul
13
Neve: Metaphors
Posted in: Uncategorized
Jul
13
Democrats' Data Platform Opens Access to Smaller Campaigns
Posted in: Uncategorized
Another milestone in tech innovation and standardization for Democrats could have the party on the left looking in the rear view mirror at the GOP during yet another presidential election.
The chosen voter data management platform of the Democratic National Committee, NGP VAN, has over the past two years integrated more than 200 software tools for things including text messaging and direct mail with its system, and has just made those tools available to smaller down-ballot campaigns.
The idea is to give congressional and municipal candidates access to the same sophisticated technologies as presidential campaigns use, allowing them to keep information fresh across those tools as new voter data flows in.
Jul
13
New Balance Is Looking for a New Global Creative AOR After Splitting with Arnold
Posted in: UncategorizedIn March, we posted on international sneaker brand New Balance ending its relationship with Arnold Worldwide after 6 years.
Now we can confirm that the company has launched a review to find a new global creative agency of record. AdAge first ran a story late yesterday.
At the time of the first post, the agency said, “New Balance has decided to move towards greater consolidation across their roster of agencies. Our engagement with them will be completed at the end of June.”
A client rep also stated that the company was reviewing its agency roster with a hint toward consolidation sans review: “New Balance is extremely proud of the six years of excellent work that Arnold has done on our behalf. As a global brand, we are evaluating our future agency structure and reviewing our portfolio.”
It’s unclear exactly why New Balance decided to seek a new AOR, but we understand that the review is in its earliest stages and that it’s being managed by global consulting firm R3 Worldwide.
A spokesperson for the firm declined to comment for this post.
New Balance is a privately owned business looking to increase its share of the global athletic shoe market with a particular focus on running. The company recently signed U.S. Olympic track hopeful Boris Berian as a spokesperson after he went through a contract dispute with his previous sponsor, Nike. (Nike filed a breach of contract claim against him after he competed while wearing New Balance shoes.) Late last year, the company also signed a 10-year deal to sponsor the New York Maraton. Asics had been the event’s main brand for 25 years, and various reports claimed that New Balance scored the contract by agreeing to pay more than Asics’ $3 million yearly fee.
In March, sources told us that London indie agency ZAK had inherited the lead role on New Balance’s entry to the world of European football, and BMB (which won the business last year) created the brand’s first ad after the Arnold announcement. It’s not clear at this time which agencies the client is considering for its global account.
When last we heard from Kantar Media, we learned that New Balance spent $29 million on U.S. marketing during the first nine months of 2015. That number marked a notable boost from the previous year’s totals.
Jul
13
CP+B Introduces ‘Josh and Donny’s Supercool Superstore for Men’ to the World in Fruit of the Loom Spots
Posted in: UncategorizedCP+B launched a campaign for Fruit of the Loom’s new Micro-Mesh Breathable Boxer Briefs, which shows how the product is so effective it’s putting “Josh and Donny’s Supercool Superstore for Men” out of business.
A series of late-night local TV ad-style spots show Josh and Donny advertising their going out of business sale (Sale! Sale!) as they decide to throw in the towel. Over the years, the pair have been the “industry leader in cooling products for men” but their technology — which includes the The Pants Snorkel, Fridges for Britches, The Bro-Dryer and The Eski-Bro — can’t compete with the Fruit of the Loom’s new breathable underwear.
While not laugh out loud funny, there’s a certain charm in the ads’ aims at seeming like a thrown together low budget production. That’s not bad for an underwear ad and the approach actually manages to sell Fruit of the Loom’s new innovation pretty well. The fictional products themselves may be the real highlight, particularly The Pants Snorkel and The Eski-Bro. In addition to the spots, which will run on social media and pre-roll, the campaign also includes a very low-budget website.
“Men have been trying to stay cool south of the equator since forever ago, but the technology to do so hasn’t evolved since talcum powders,” the CP+B creative team explained to LBB. So the campaign imagines a post-talcum industry leader before the advent of Fruit of the Loom’s new innovation.
Credits:
Agency: CP+B
CCO: Ralph Watson
Creative Director: Allen Richardson, D’Arcy O’Neill
Strategist: Fabiana Brown
Account Director: Kristi Kirkeide Boutiette
Executive Producer: Dan Corken
Managing Director: Danielle Whalen
Producer: Amber Peña, Jordan Griffith (Interactive)
Business Affairs: Daphne Papadopulos
Project Manager: Alex Blumfelder (Snr), Courtney Pollard
Content Director: Tara Delaney
Content Manager: Tracy Sarli
Senior Copywriter: Josh Shelton, Ryan Contillo
Senior Art Director: Donny Brunner
Integrated Producer: Ramon Nuñez
Group Strategy Director: David Burg
Production Company: Caviar
Director: Jonathan Krisel
Post Production: Artjail
OFFLINE
Editor: Carlos Lowenstein
Editorial Company: The Whitehouse Post, Chicago
MUSIC AND SOUND
Sound Mix: LIME Studios
Sound Engineer: Matt Miller
Music Supervision: KBV Records
Jul
13
Wendy Williams Loses Sponsor Amid Race Controversy
Posted in: Uncategorized
Chevrolet is pulling out of a sponsorship deal with “The Wendy Williams Show,” following controversial remarks the host made about historically black colleges and universities and the NAACP.
The automaker confirmed it is no longer sponsoring the Hot Seat segment on the daytime talk show.
“The brand is continuously evaluating its media and sponsorship opportunities and we make periodic adjustments to ensure alignment with our overall marketing and communications goals,” a spokesman for Chevy said via email.
Jul
13
Time Inc. Announces Major, Executive-Level Changes
Posted in: Uncategorized
After weeks of speculation about a possible editorial management reshuffling, Time Inc. made it official Wednesday, announcing that Fortune editor Alan Murray will replace Norman Pearlstine as the company’s chief content officer.
Mr. Pearlstine, who re-joined Time Inc. in 2013, will remain with the company as vice chairman, reporting to CEO Joe Ripp. In a memo to staff, Mr. Ripp said Mr. Pearlstine will “focus on international growth opportunities for Time Inc.’s brands and content and other projects.”
Time Inc.’s U.S. publications will report to Rich Battista, who has been named exec VP and president-brands. “In this role, Rich will be the primary brand steward, overseeing brand editorial, development, marketing, public relations, operations and strategy, as well as Time Inc. Video,” Mr. Ripp wrote.
Jul
13
The Pokemon Go Effect: Agencies Pile on the Craze
Posted in: UncategorizedCategory: Beyond Madison Avenue
Summary: Turns out, nobody is immune.
Pokémon Go is the hottest augmented reality mobile game in the world. Players catch and train special creatures called Pokémon. It has become nothing less than a cultural sensation in the blink of an eye.
Agencies are no exception. Ad agencies are using emerging channels like Slack to manage the game frenzy, while some already started integrating…
Jul
13
NBCUniversal Executive Is Denied Entry Into Russia
Posted in: UncategorizedJeff Shell, who oversees the motion picture unit, said he was traveling to Russia on business when he was detained briefly and ordered out of the country.
Jul
13
State of the Art: Live Streaming Breaks Through, and Cable News Has Much to Fear
Posted in: UncategorizedThe Philando Castile shooting and its aftermath have catapulted services like Facebook Live and Periscope into the center of the news, challenging cable to adapt.
Jul
13
Time Inc. Names Alan Murray as Chief Content Officer
Posted in: UncategorizedAs part of a broad reorganization of the company, Mr. Murray will replace Norman Pearlstine, who will stay on as vice chairman.
Jul
13
The New Officer Friendly, Armed With Instagram, Tweets and Emojis
Posted in: UncategorizedCan break-dancing videos and online outreach improve police-community relations? Some departments keep trying.
Jul
13
Open-Air Yacht Concepts – The '108M' Megayacht by Hareide Design Emphasizes Contact with Nature (GALLERY)
Posted in: Uncategorized
(TrendHunter.com) Hareide Design recently developed a concept for a megayacht that goes by the name ‘108M,’ which comes from the form of the classic 108 m mono hull design.
Unlike most yacht designs…
Jul
13
How to Drive B-to-B Loyalty by Celebrating Customers
Posted in: UncategorizedAt Time Warner Cable Business Class, “the customer knows best” is better rephrased to “the customer shows best.” After overhauling its approach to messaging over the past few years, TWCBC has turned the cameras to its customers, a base of small- to medium-sized business owners, giving the most loyal among them the opportunity to tell their success stories to an audience of millions.
And it has been working. This b-to-b arm of Time Warner Cable has seen 18 quarters of consecutive growth following the new program, a truly remarkable benchmark for any established company. Stephanie Anderson, who until mid-June was CMO, credits this increased acquisition and retention of customers to growing closer to them and their community of small business owners. Here are a few of her invaluable lessons on nurturing b-to-b loyalty.
An outside-in approach
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